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Agent reboot boston lesley and diane


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Agent Reboot presentation Lesley Lambert and Diane Guercio; Boston, MA 10/13/2010

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Agent reboot boston lesley and diane

  1. 1. Presented by: Lesley Lambert, Park Square Realty Diane Guercio, Towne & Country, Realtors October 13, 2010, Agent Reboot Boston From Clicks to Closings: Turning Your Online Marketing Strategy into a Lead Machine 124 N Main St., Leominster MA
  2. 2. 1. What is your goal? <ul><li>Think like a client, not an agent </li></ul><ul><li>“ Don’t hunt the hunters” </li></ul><ul><li>Use social media/online media as another avenue for expanding your farm </li></ul><ul><li>How will you connect with the people that you like to work with? </li></ul>
  3. 3. 2. Brand Building <ul><li>Blog/website </li></ul><ul><li>Facebook business page </li></ul><ul><li>Twitter as newsfeed AND personal connections </li></ul><ul><li>Animoto for video -> upload from Animoto to your YouTube Channel </li></ul>
  4. 4. <ul><li>You want to be all over the first page in a Google search for your property address </li></ul><ul><li>Get your listing on YouTube, tagged with the property address </li></ul><ul><li>Flyer – Postlets, Realbird, vFlyer. Each has a free option. </li></ul><ul><li>Craigslist for the Google juice </li></ul><ul><li>Facebook page – get a business page! </li></ul><ul><li>All roads should lead to your blog/site. Wordpress? Check out the RealShoutSearch free plug-in </li></ul>3. From Listing to Leads:
  5. 5. Take how you are different <ul><li>into your listing presentation. Create a Powerpoint for listing presentations </li></ul><ul><li>How do you set yourself apart? </li></ul>
  6. 6. Be Memorable… <ul><li>and make sure that they can find you </li></ul>
  7. 8. Our four favorites <ul><li>My WordPress blog </li></ul><ul><li>Animoto ( </li></ul><ul><li>RealBird ( </li></ul><ul><li>Facebook Pages </li></ul>
  8. 9. Tools <ul><li>Lesley’s 3 Favorites: </li></ul><ul><li>QR Codes – make on or </li></ul><ul><li>Realbird Maps: </li></ul><ul><li>Tubepress – Wordpress plug-in </li></ul><ul><li>Diane’s 3 Favorites </li></ul><ul><li> </li></ul><ul><li>Online card: </li></ul><ul><li> to upload and embed documents </li></ul>Bonus: online storage for listing photos, documents
  9. 10. Contact us <ul><li>Lesley Lambert </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>Diane Guercio </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul>or Google us