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Les 7 rôles de Twitter dans votre entreprise

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Twitter est plus qu'un outil de micro-blogging. Vous pouvez lui donner différents rôles pour mettre en valeur vos activités et attirer de nouveaux abonnés. Plus de 54% des entreprises ont un compte Twitter et 34% génèrent des leads! Et vous, avez-vous fait le saut? Allons-y.

Published in: Marketing
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Les 7 rôles de Twitter dans votre entreprise

  1. 1. Les 7 rôles de Twitter
  2. 2. Le tout premier Tweet de son fondateur, un 26 mars 2006 Les spécificités: limite de 140 caractères, fonctions de hashtag (#), réponse, favoris, et message direct. 8 ans plus tard, Twitter figure dans le Petit Larousse éd.2013 ! « Twitter » (nom propre), « twitt » ou « tweet », « twitteur » ou « twitteuse », « twitter » ou « tweeter » … Twitter, ses débuts
  3. 3. 500M tweet quotidien 241M d’utilisateurs actifs 12% des Québécois vs 2% en 2009 (Cefrio) 36% des marketers ont gagné un client via Twitter en 2013 (Hubspot) 8 Québécois sur 10 utilisent les médias sociaux pour  consulter du contenu  se connecter à leur compte  relayer ou partager du contenu  interagir avec d’autres ou créer du contenu Twitter en chiffres
  4. 4. - Tweets épinglés (pinned) - Meilleurs Tweets - Tweets filtrés Twitter, les nouveautés
  5. 5. Les 7 rôles de Twitter
  6. 6. 94% des employeurs utilisent les réseaux sociaux pour le recrutement et 54% utilisent Twitter. Critères: le “fit” culturel, les posts pertinents, l’expérience pro #1 Twitter, le recruteur Source: sondage Jobvite 2013
  7. 7. Analyse des mentions de votre marque, des tweets, des abonnements et désabonnement… #2 Twitter, l’analyste
  8. 8. Conférence et tweets de la conférence diffusés en live #3 Twitter, le conférencier
  9. 9. #4 Twitter, l’éducateur
  10. 10. Personnel de soutien: “Bonjour, je m’appelle…, à votre service” Client: “Vous êtes vraiment cool” #5 Twitter, le service client
  11. 11. #6 Twitter, le commerçant de proximité
  12. 12. #7 Twitter, l’annonceur
  13. 13. Développer son réseau Twitter en….  Ayant un équilibre entre les contenu Promo-Info (20-80)  Tweetant > 3 fois au quotidien  Utilisant le hashtag (#) pour trouver les tweets et les abonnés qui VOUS intéressent  Lançant des Tweet “chat” pour fidéliser Twitter, les règles d’or
  14. 14. Twitter=perséverance “You can’t hurry love, It don’t come easy. It’s a game of give and take.” You can’t hurry business development. And just as in love, when you play the game right, business development can transform your business into something great. Besoin de formation? Contactez moi diana@dfyconsulting.com

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