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Magora webinar on automation bots

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Want to see a video recording with expert comments on the topic? Visit www.magora-systems.com and find the webinar with the leading business consultant from Magora UK in the blog section.

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Magora webinar on automation bots

  1. 1. How professionally-created bots can speed up your business
  2. 2. 02 OVERVIEW magora-systems.com 1. Our Story 3-4 2. Host 05 3. Bot overview 06 4. Explanation of Bots 07-16 5. How to make money using bots 17 6. Pros and Cons of Bot integration 19 7. How Magora can help 24 8. Useful links 26
  3. 3. OUR STORY With over eight years of experience, Magora boasts a wealth of expertise, and a diverse portfolio of clients, from startups to mega-corporations, across the world. Its successes has gained global recognition, with impressive reviews and feedback. Such can be featured on popular sites, like Clutch.co, BusinessOfApps.com, Dribbble.com, where Magora is ranked among the top developers and designers. magora-systems.com 03 FOLLOW THE LINKS TO FIND OUT MORE: Clutch Magora Feedback
  4. 4. OUR STORY magora-systems.com WHAT MAKES US STAND APART FROM OTHERS IS: Business: We build web and mobile apps with business objectives in mind. Quality: We have a formidable and broad team of experienced experts, specialised in their field, who are the forefront of evolving trends, and are versed in innovative technologies. Visualization: We will ensure to align Scutum brand strategy with relevant design UI/UX guidelines. At Magora we treat UI and UX as a core of the development as we believe that business success is being driven by the right approach to user journey and user’s ability to interact with the software Client-focus: Our approach is based on client service - we follow your vision, working with you from scratch to create web and app solutions which deliver value to all interested stakeholders 04
  5. 5. HOST magora-systems.com 05 James Watkins Project Consultant Magora UK
  6. 6. 06 Bot Overview - What types of bots exist and how each of them work magora-systems.com Iterative development with delivery of regular results Agile frameworks Efficient customer collaboration Minimum overheads Bots are also called robots (or "advisers" ) – these are simple computer programs created to help “US” deal with some of our daily routine operations. Type of bots 1. CHATBOTS 4. SE BOTS 2. MODERATORS 5. STOCK BOTS 3. GAME BOTS 6. BOTNETS
  7. 7. 07magora-systems.com Big Mamma Project Consultant UI/UX Designer Project Manager Quality assurance Solution architect Development Lead Quality assurance Senior developer Senior developer QA engineer QA engineer 1. CHATBOTS & THEIR USE A Chatbot is an automated system of communication with users Most popular type of bots, responsible for the dialog with the users, providing the answers to FAQs and actual data statements Example: Telegram bot, FB bot, Corporate bots and Service assistants Used in e-commerce, social nets, corporate portals, service companies, call centres, healthcare, etc.
  8. 8. Bots in medicine: Using a chat-bot offers the patient involvement in the dialogue instead of a tedious period of waiting for reception The process optimisation and achievement of the patient satisfaction at the same time. 08 1. CHATBOTS & THEIR USE magora-systems.com
  9. 9. Bots in Real Estate: Quick scanning the database and sorting the options based on marked preferences - facilitating the buyer’s choice Results: higher buyers satisfaction with the right sampling leads to the sales increase. 09 1. CHATBOTS & THEIR USE magora-systems.com
  10. 10. 10magora-systems.com Big Mamma Project Consultant UI/UX Designer Project Manager Quality assurance Solution architect Development Lead Quality assurance Senior developer Senior developer Senior developer QA engineer QA engineer 2. MODERATORS & THEIR USE Moderators: bots, that perform moderation of online chats. Automatic moderation can be very useful when managing a public server, especially if you want to keep the chat’s language and content spam-free. Example: Pancake, Telegram Moderator Used on forums, blogs, public platforms, UGC-sites.
  11. 11. 11magora-systems.com Big Mamma Project Consultant UI/UX Designer Project Manager Quality assurance Solution architect Development Lead Quality assurance Senior developer Senior developer Senior developer QA engineer QA engineer 3. GAME BOTS & THEIR USE Game bot - the AI persona, which plays instead of the human Bidding for certain preferences, betting management in gaming projects and fast clicking for the main prize... Example: Single player - Chess games Platform games: Mortal Kombat A tête-a-tête game with a bot: increased interest in the game for a single user, formation of the user’s engagement and competition with the machine.
  12. 12. 12magora-systems.com Big Mamma Project Consultant UI/UX Designer Project Manager Quality assurance Solution architect Development Lead Quality assurance Senior developer Senior developer Senior developer QA engineer QA engineer 4. SE BOTS & THEIR USE SE spyder collects information about new links and URLs, recognising new pages and entire domains. The bot–crawler – comes to the collected URLs to parse the content. So, new pages appear in the index of SE (search engines). Example: Google bot, Google bot Mobile, Bingbot SE bots work on forming directories containing routes for the new URLs.
  13. 13. Search bot technologies working for e-commerce Example: Shopping bots, Aggromall’s bot, Google Site Search API Nothing can compare with the efficiency of bot sampling in ecommerce. 13 4. SE BOTS & THEIR USE magora-systems.com
  14. 14. Stock-bots (including those for cryptocurrency exchange): these are used for automated stock trading Example: Wall Street Forex Robot, Forex Flex EA, Gekko and Haasbot The stock market system is a formalised set of procedures - a great place for bot automation 14 5. STOCK BOTS & THEIR USE magora-systems.com
  15. 15. 15magora-systems.com Big Mamma Project Consultant UI/UX Designer Project Manager Quality assurance Solution architect Development Lead Quality assurance Senior developer Senior developer Senior developer QA engineer QA engineer 5. STOCK-BOTS & THEIR USE Bots optimise cost-per-click and help implement narrowly-targeted advertising campaigns with individual price settings for hundreds of thousands of ads Examples: Google AdWords CPC rate bots Programmatic ads bots The bots in CPC bids management are helping with click-rate optimisation
  16. 16. 16magora-systems.com 6. BOTNETS & THEIR USE To conduct a powerful DDoS-attack or large-scale spam mailing, extensive technical resources are required. Hackers don’t purchase hardware for this, but gain access to the computers of Internet users who have allowed them to infect their devices with trojans. Example: If a malicious program of a certain type is found on a computer, it becomes a member of the zombie network (Botnet) and executes orders from the controlling computer, which in turn is controlled by hackers.
  17. 17. 17magora-systems.com Iterative development with delivery of regular results Agile frameworks Efficient customer collaboration Minimum overheads HOW TO MAKE MONEY USING BOTS
  18. 18. 18magora-systems.com Iterative development with delivery of regular results Agile frameworks Efficient customer collaboration Minimum overheads What can you achieve with the bots? ● Cut down routine operations and decrease labour costs ● Satisfy the user’s wishes, saving their time and get a happy, loyal customers ● Answer to users’ FAQs and search requests ● Connect with your customers 24/7 ● Increase the buyers’ loyalty Main Outcome: You’ll increase your sales!
  19. 19. 19magora-systems.com Iterative development with delivery of regular results Agile frameworks Efficient customer collaboration Minimum overheads PROS AND CONS OF BOT INTEGRATION INTO YOUR BUSINESS PROCESS
  20. 20. 20magora-systems.com Iterative development with delivery of regular results Agile frameworks Efficient customer collaboration Minimum overheads Bot Integration Advantages ● High rate of readability based on positive user interaction with messengers - >wide coverage for the business; ● Pure target auditory (good sampling based on interests, preferences, social aspects, etc.) - > higher conversion rate; ● A lot of innovators among the followers - > great involvement in new product testing, better operative feedback; ● Flexible information and communication tool - > increased user satisfaction. Main Advantage: it’s new, spam-free, low-competition channel
  21. 21. 21magora-systems.com Iterative development with delivery of regular results Agile frameworks Efficient customer collaboration Minimum overheads Bot Integration Disadvantages ● Part of the target audience do not use or ready to use chatbots or do not trust them -> Old channels must be implemented for promo purposes as well; ● Quality of bot services (technical problems, user demand recognitions, appropriate script) -> a bad start can lead to a negative impression and a decrease in sales; ● Not applicable for some customised products or services. It doesn’t always work for B2B companies where an individual expert approach is important. Main Disadvantage: Whole target audience can not be covered
  22. 22. 22magora-systems.com Iterative development with delivery of regular results Agile frameworks Efficient customer collaboration Minimum overheads CONT: ● Bot integration is one more step to the future, using these technologies helps you cover the most perspective target group to overcome all competitors and win the prospect buyer’s love!
  23. 23. 23magora-systems.com Iterative development with delivery of regular results Agile frameworks Efficient customer collaboration Minimum overheads Difference between bots and AI When we speak about the bot – it executes as it was programmed to do. With AI (artificial intelligence) – we use the complicated algorithms of machine learning to teach the bot to behave like a human: to think and develop. If you need a predictable set of options - Standard bot is needed. If your project involves analysis and thinking – choose Artificial Intelligence
  24. 24. 24magora-systems.com Iterative development with delivery of regular results Agile frameworks Efficient customer collaboration Minimum overheads HOW MAGORA CAN HELP ● At Magora we can do both, though our speciality is not the creation of single bots but the development of a whole system, like Programmatic, to let your set your own SaaS platform. ● Instead of being one of hundreds stockbrokers, we suggest creating a stock exchange platform, allowing you to act as the head of a new stock market with your own crypta.
  25. 25. 25magora-systems.com Iterative development with delivery of regular results Agile frameworks Efficient customer collaboration Minimum overheads Useful links: ● Facebook messengers guide: - https://goo.gl/mDzVoM ● Linkedin bot guidelines: https://goo.gl/gpk6LP ● Link to the brief on app development ● Google Developers chatbot guides: https://goo.gl/G9z8pZ ● https://telegramguide.com/ ● Facebook game bot guides: https://goo.gl/UFn4Rh ● Link to the app planning guideline
  26. 26. 27 Our Clients magora-systems.com
  27. 27. 27magora-systems.com <END> jamesw@magora.co.uk 56 Shoreditch High St, London E1 6JJ, UK 07397 132 798 magora-systems.com

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