Brand positioning


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A conceptual brand exploration for proprietary line of home solution products.

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Brand positioning

  1. 1. Branding Exploration for Hampton Place Competitive Examination p. 2-8 Some Suggested Products p. 9 Brand Position p. 10 Brand Statement Exploration p. 11 Brand Visual Exploration p. 12-14
  2. 2. Tools for Efficient Living “We all have daily tasks we want to do faster, things that take up too much space, and projects we want to organize. simplehuman is committed to designing products that help efficiently achieve these goals.”trash canssoap pumpstrash bagskitchen organizersshower caddiesbathroom organizationlaundry toolsrecycling containerscleaning accessoriescoffee 2
  3. 3. designed to lead Umbra has grown to become the world leader of innovative, modern, casual and af- fordable design for the home. Over the past 31 years, Umbra has introduced products that have broken the mold and has created entirely new categories in the homewares market. Many products have won international awards while some have received the acclaim of international celebrities like Oprah Winfrey!* wall decor* hooks & hardware* drapery* bathroom* kitchen* frames* jewelry storage* cans* clocks* office* accessories* furniture* games* mirrors* albums* foxy jewelry* wallpaper 3
  4. 4. Tools you hold onto OXO is dedicated to providing innovative consumer products that make everyday living easier. Universal Design - A philosophy of making products that are easy to use for the widest possible spectrum of users.Product Lines * Cooking Tools * Household Cleaning Tools * Baby and Toddler Products * Bath Cleaning Tools and Accessories * Barware * Garden Tools * Storage and Organization Products * Trash Cans * Lighting * Office ProductsParent Company:Helen of Troy Limited Clarendon House,Church Street, Hamilton, BermudaBrands. Helen of Troy is licensed to sell prod-ucts under the trade names of: * Health-o-Meter® * Vidal Sassoon® * Revlon® * Dr. Scholl’s® * Sunbeam® * Sea Breeze® * Vitapointe® 4
  5. 5. “I think I know how you fell. Numb... from the avalanche of cutesy picture frames, the reek of bayberry, floormats in your choice of dog breed. I feel your interior ennui, but what’s more... I’ve done something about it My crackerjack design team and I have travelled the four corners of the globe in search of truth, justice, and the ultimate in style. Stuff that works, puts a smile on your face, and doesn’t cost a fortune. I’m Fred. Why not let me into your home? I promise to help out around the house...” - Love Fredtech helpersdeskhomekidstablekitchenpartyware 5
  6. 6. Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of original “how-to” information, inspiring and engaging consumers with unique lifestyle content and beautifully designed, high-quality products. MSLO is comprised of Publishing, Broadcasting and Merchandising businesses, the combination of which enables the Company to cross-promote content and products.For the Home * Bed & Bath * Rugs * Carpet Tiles * Furniture * Cleaning Supplies * KitchensCooking & Entertaining * Cookware * Bakeware * Kitchen Gadgets & Textiles * Dinning & Entertaining * Knives & Cutting BoardsCrafts & Party Supplies * Craft Tools & Punches * Glitter * Scrapbooking Supplies * Stickers * Scrapboxes * Party DecorationsPetsPaintBooks 6
  7. 7. For more than 70 years, the Rubbermaid® brand represents innova- tive, high-quality products that help simplify life. Recognized as a “Brand of the Century”, Rubbermaid is one of only 100 companies named as having an impact on the American way of life.BeverageCleaningConfigurations® CustomizableCloset KitsCoolers & JugsDeck Boxes & Patio BenchesFood Storage ContainersGarage OrganizationKitchenNon-Adjustable Closet KitsOutdoor ShedsStorage Boxes 7
  8. 8. Product line spin off of the magazine which reaches over 8 million smart, busy women who welcome creative solutions to their everyday challenges with Real Simple. Whether they’re entertaining, organizing, shopping,Segments: working, connecting with friends, or making timeReal Simple Solutions Closet and for themselves, these women trust Real Simple toStorage Organizing Products provide inspiring ideas and practical solutions toavailable at Bed Bath & Beyond make their lives easier and better.Real Simple Home-OfficeOrganizing Products available atTargetReal Simple Solutions Cleaningand Laundry Organizing Productsavailable at Bed Bath & Beyond 8
  9. 9. Hampton PlaceHome Solutions cleaning organizingAuto organizingOn-the-Go travel cases totesKitchenPets 9
  10. 10. Hampton PlaceWhere we fit in the competitive landscape... artful design modern fun feminine Hampton Place every other generic brand in the market everyday designs no-frills inexpensive expensive We’re getting into a very crowed competitive space! How are we different from our closest competitors? ~ broader offerings! ~ better designs How do we need to be the same? ~ unified branded look, including products AND packaging! 10
  11. 11. Hampton Place possible brand statements... Find Everyday Solutions Here. Navigating through life has enough challenges, so we at Hampton Place provide you with a wide range of discoveries to make your everyday tasks a little easier. The Home of Innovation. Where economical and clever live together in harmony! Here it’s a little bit cleaner, easier faster and better. Welcome to Our World of Innovations. Achieve a better life with our products that makes life easier, so you have more time to do the things you love 11
  12. 12. Hampton PlaceFind Everyday Solutions Here.N avigating through life has enough challenges, so weat Hampton Place provide you with a wide range ofdiscoveries to make your everyday tasks a little easier.theme:mapsjourneydiscoverydestinationcolors:warm,nurturingwith a splash of bright 12
  13. 13. Hampton PlaceThe Home of Innovation.W here economical and clever live together in harmony!Here it’s a little bit cleaner, easier faster and better.theme: future, peaceful, idylliciconography: balance, glowing, clear skiescolors: cool, calming, sophisticated 13
  14. 14. Hampton PlaceWelcome to Our World of Innovations.A chieve a better life with our products that makes lifeeasier, so you have more time to do the things you love.theme: blue skies, happiness, positive outlookiconography: swirls, light bulbs, flightcolors: bright, vibrant, energetic 14