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We are all familiar with prototyping. It’s a way for us to start making an idea into a reality. Once it’s a bit more tangible, we can easily get meaningful feedback from others and by reacting to the "thing" rather than the idea’s sales pitch, we get a more authentic response that helps us make improvements.
Get the full write up of this slideshare https://by.dialexa.com/conceptual-prototyping-wins-where-execution-meets-planning