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Brains, Games & Behavior Change

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Designing for behavior change can be looked at through many lenses. As the implementers of interventions, products and services designed to modify the decisions and behaviors of others, we can adopt a “Doing to,” “Working with,” or “Working for” mentality. The people on the receiving end of our interventions can perceive this frame of reference, and this can have a great impact on the initiation, engagement and outcomes of designs we put in place.

While the current popular discourse revolves around fixing or capitalizing upon our limited cognitive, emotional and motivational resources through varying levels of authority and control, humans are self-organizing systems who may need little more than support of their autonomy and growth potential to enact tremendous change in their lives. With this in mind, delivering interventions that preserve human agency and foster authentic functioning can seem like a radical (yet welcomed) approach.

But how might we do this? What kinds of systems can be implemented to achieve individual and group level change while preserving a sense of volitional engagement? Games and Gameful Design (but not “Gamification”) offer a promising approach to creating the conditions whereby people are willing, active participants in initiating and sustaining meaningful change efforts.

In this talk, I’ll articulate theory and evidence-based methods and models for evaluating and implementing the ways by which games and play shape our psychological processes and influence behavior and subjective well-being.

Published in: Design
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Brains, Games & Behavior Change

  1. BRAINS, GAMES & BEHAVIOR CHANGE DUSTIN DITOMMASO SVP, Behavior Change Design Dustin@MadPow.net | @DU5TB1N
  2. BI = AB(W1) + SN(W2) + PBC(W3) HOW DO WE GET POPULATION X TO DO Y IN CONTEXT Z? @DU5TB1N
  3. WORLDVIEWS 1. MECHANISTIC 2. ORGANISMIC 3. CONTEXTUAL
  4. ~ Kurt Lewin|1936 @DU5TB1N
  5. @DU5TB1N
  6. @DU5TB1N
  7. @DU5TB1N
  8. mo·ti·va·tion ˌmō-təә-ˈvā-shəәn The processes that give behavior its energy and direction. ~ John Marshall Reeve
  9. @DU5TB1N
  10. @DU5TB1N
  11. @DU5TB1N
  12. @DU5TB1N
  13. @DU5TB1N
  14. @DU5TB1N
  15. @DU5TB1N
  16. @DU5TB1N
  17. @DU5TB1N
  18. A COPERNICAN TURN IN MOTIVATIONAL THINKING @DU5TB1N
  19. SelfDeterminationTheory.org @DU5TB1N
  20. @DU5TB1N
  21. @DU5TB1N
  22. @DU5TB1N
  23. @DU5TB1N
  24. CAN IT BE TURNED INTO A GAME? IF the behavior can be learned or modified IF the player’s progress can be measured IF feedback can be delivered in a timely manner @DU5TB1N
  25. THE ROLE OF BEHAVIOR CHANGE GAMES 1. Create novelty and interest for uninteresting activities 2. Provide planning, structure, goal-setting and routine 3. Facilitate feelings of autonomy and intrinsic motivation 4. Develop & improve necessary skills to enable change 5. Provide a platform for enhancing feelings of competence 6. Provide a platform for social support and influence @DU5TB1N
  26. @DU5TB1N DESIGN FOR COMPETENCE
  27. @DU5TB1N Visualization: Amy Jo Kim via Sebastian Deterding
  28. DENSITY OF COMPETENCE FEEDBACK GRANULAR: Moment to Moment Feedback on Actions SUSTAINED: Feedback on Streaks; Success/Fail Ratio’s CUMULATIVE: Overall Performance; Session, Game, First Run
  29. @DU5TB1N DESIGN FOR AUTONOMY
  30. DESIGN FOR RELATEDNESS @DU5TB1N
  31. BENEFITS OF SOCIAL PLAY LEARNING: Through Observation RELATIONSHIP BUILDING: Through Shared Goals PERFORMANCE: Accountability, Showmanship & Competition EMOTIONAL CONTAGION: Through Shared Experiences
  32. GetHotseatApp.com | @GetHotseatApp
  33. @DU5TB1N
  34. @DU5TB1N
  35. TL;DL MOTIVATION MATTERS @DU5TB1N
  36. TL;DL QUALITY MATTERS MOST @DU5TB1N
  37. TL;DL AUTONOMOUS MOTIVATION IS MORE EFFECTIVE THAN CONTROLLED MOTIVATION @DU5TB1N
  38. TL;DL AUTONOMOUS MOTIVATION AND AUTHENTIC FUNCTIONING IS ACHIEVED THROUGH THE SATISFACTION OF BASIC PSYCHOLOGICAL NEEDS @DU5TB1N
  39. TL;DL THOSE NEEDS ARE: COMPETENCE AUTONOMY RELATEDNESS @DU5TB1N
  40. TL;DL HUMANS WILLINGLY SEEK OUT & CONTINUE TO ENGAGE IN ACTIVITES THAT SATISFY THEIR PSYCHOLOGICAL NEEDS @DU5TB1N
  41. TL;DL WILLING ENGAGEMENT IS IMPERITIVE FOR BEHAVIOR CHANGE @DU5TB1N
  42. CTA DESIGN NEEDS SATISFYING EXPERIENCES @DU5TB1N
  43. CTA DESIGN NEEDS SATISFYING EXPERIENCES USING GAMES AS A LENS @DU5TB1N
  44. CTA CHANGE HAPPENS @DU5TB1N
  45. CTA EVERYBODY WINS @DU5TB1N
  46. FIN THANK YOU! @DU5TB1N
  47. THANK YOU! DUSTIN DITOMMASO SVP BEHAVIOR CHANGE DESIGN DUSTIN@MADPOW.NET | @DU5TB1N

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