Why UI and UX will be important part of SEO in 2013?
iblo gzo ne .co m http://www.iblo gzo ne.co m/2013/01/why-ui-and-ux-will-be-impo rtant-part-o f-seo -in-2013.htmlWhy UI and UX will be important part of SEO in 2013?by Pete Jurato vicGoogle controls how many people f ind your site. Website userinterf ace design determines how visitors react to your website. From abusiness owners’/marketers’ perspective, you’d typically want yourreaders to take action?Build up with content and lead them to the precious box with the singlecall-to-action. Or place the opt-in box, “buy now” button or “subscribebutton” above the f old while copy f lows down to the rest of the page.What exactly happens on the website though? What do visitors dowhen they come calling? How does your UX/UI (user interf ace/userexperience) design af f ect SEO? Why is user interf ace design linked toSEO success in 2013 and beyond?Let’s f ind out:SEO is t he channel; UX/UI creat e f irst impressionsBold businesses experiment with their UX/UI as they have control over the look and utility of websites.SEO depends on leading search engine algorithms and thereby businesses take a “f ollower” role when itcomes to optimizing websites f or search. Both of these practices come together when the road (SEO)leads to the destination (UX/UI): to land at a web page is one thing (marketing); what happens at thepage itself is something else (conversions).Google’s Penguin and Panda updates are now systematically weeding out sites that don’t meet basicstandards related to content, design (UX/UI), utility, relevance and speed.Today, and f or the time to come, SEO and UX/UI are more like inseparable sisters that businesses willlearn to treat with respect since one won’t work without the other.Graphical t ext is an SEO t rapGraphics grooms your website and makes it look stunning. T here are practical and reasonable legitimatereasons to use graphical text on your website. Most websites, however, use large blocks of text asimages. While it still looks good and can help you grab your visitors’ attention, the search engine bots willhave no clue.Note that we use a link (domain name) that has a part of the keyword, “alt text” f or the image (whichworks just as well as meta inf ormation f or blog posts or web pages), and we even qualif y the name ofthe image f ile.Using graphics and images is a great idea. Using these simple inclusions such as “IMG alt” tags, Metainf ormation, and other tactics such as SEO f riendly URLs helps avail SEO benef its.Where is the fold?Head over to NY Times website and you’ll see the logo, the headline, sub-heading, and the content – itlooks like the way a newspaper should look like. It’s the traditional “above the f old” approach.Remarkably, Paddy Donnelly, a UX designer, came up with another radical and bold concept, which spitson tradition’s f ace: “below the f old”.
people across teams, those should be the things on your list. If UI/UX is holding back the achievement of themarketing goals and the search rankings that can help get you there, then you need to work on that. Samestory with speed. Same story with accessibility or responsive design, with content strategy, with branding,with press and PR, public relations.”Great content, increased attention to SEO aspects of your website, and an equal emphasis on userinterf ace design are all critical aspects of making your website f or your business.Is your website on the right side of SEO with ef f ective UX/UI design?