MAUI WOWI HAWAIIAN
HISTORY OF MAUI WOWI
Started in 1982 by Jeff & Jill Summerhays, Maui
Wowi Hawaiian was built to provide their 'Ohana
(family) a healthy alternative to the sugar and fat
laden foods that seemed to be everywhere they
In 1997, Michael Haith, then a food & beverage
consultant and seasoned entrepreneur, met the
Summerhays at the Utah Arts Festival. Just one look
at the reaction of the raving fans to Jeff & Jill's high
quality, healthy products was all he needed to see.
Haith brought his seasoned business skills and a
franchise system was born.
Today, Maui Wowi Hawaiian has grown into a wildly
successful franchise system with nearly 500
franchisees nationwide, 3 International Master
Franchises and another 800 units under development.
WHY MAUI WOWI?
Over the last 26 years, Maui Wowi
Hawaiian has created the proven
recipe for franchise success.
Not only the largest, but also
America’s best Hawaiian Coffee
and Smoothie franchise since 1997
Maui Wowi Hawaiian is the only
franchise that offers authentic,
natural Hawaiian products, fresh-
fruit smoothies, blended Hawaiian
coffee beverages, and genuine
Hawaiian lifestyle merchandise.
WHY MAUI WOWI?
• Opportunities for multiple units and expansion at the
Be your own boss.
• Support and process with freedom and flexibility
Control your own future.
• Grow when/how you want – many business models
Improve your quality of life.
• Fun!! Aloha Shirts and Flip Flops with Island
WHY COFFEES & SMOOTHIES?
U.S. retail sales of smoothies surpassed $1.6 billion in 2005 and are
expected to reach $2.7 billion by 2010.
(Source: Today Show)
The U.S. continues to be the world’s largest coffee consumer. Everyday,
Americans drink more than 300 million cups of coffee and that figure
continues to grow annually. (Source: Specialty Coffee Association of
Year ended March 2007, gourmet coffee and tea purveyors took the top
spot in a list of the top 10 restaurant categories based on incremental traffic
2006 - sales of specialty coffee were up 12% from previous year. (NPD
Group) – specialty coffee is one of the fastest growing food industries and
have revolutionized the beverage marketplace
Smoothies are where specialty coffees were 20 years ago, which at the
time was a growing but also very fragmented segment. Capitalize on your
opportunity with Maui Wowi now!
The smoothie market is still largely untapped. Countless communities
throughout America are ready and waiting to experience the smoothie
$537 BILLION DOLLAR FOOD INDUSTRY IN
400 Sales In
1970 1986 1996 2006 2007
WHAT ACCOUNTS FOR THESE
Dual Wage Earner
Lack Of Leisure Time
Need To Have More
Quality Time With Family
TODAY’S CONSUMER DEMANDS
SUCCESS IS BUILT ON…
Years of experience
Product quality and market niche
Established customer loyalty
Market positioning and marketing
Purchasing power and established
A strong management team committed
to the franchise program
Proven business processes and training
WHY OWN A FRANCHISE?
Build an asset at your pace and that fits your
needs and lifestyle with Maui Wowi’s flexibility!
Easier to finance a franchise than a non-
Success rate of franchise industry and Maui
Job security…Be your own boss!
• Be in business for yourself but not by yourself
Potential return on cash investment (ROI)
FOUR KEY INGREDIENTS TO A
Proven Concept High Quality Products
Qualified Franchise Operators with an
unparallel support system
Strong Locations & Events
Right Financing Structures
OUR MISSION STATEMENT
Maui Wowi Hawaiian operates in the “Aloha Spirit” and is
founded on three basic business principles:
Operating a worldwide franchise ‘Ohana that provides a
unique opportunity and unparalleled support for franchise
operators and their local neighborhoods;
Creating, distributing, and selling proprietary home-made, all-
natural Hawaiian fresh fruit smoothies, exclusive blended
Hawaiian coffees, and Hawaiian lifestyle merchandise;
And, Operating the Company on a sustainable financial
growth, increasing value, and growing opportunities for
development and career growth for our employees.
OUR BUSINESS PHILOSOPHY
Maui Wowi Hawaiian has a service-focused
business and leadership philosophy that is
guided by the “Aloha Spirit”. The success of the
organization is built by providing flexible
business models with unparalleled support.
The organization has built an extensive, national
franchise system with some important points of
difference from the typical franchise system.
MAUI WOWI ADVANTAGES
Proven Operating Systems
Comprehensive Initial Training & Ongoing Support
Marketing Materials & Advertising Collateral Provided -
assistance to promote and drive your business
Wiki Wiki Helpdesk- get all your questions answered 7
days a week.
Assistance Turnkey Process - Depending on the model
you choose, our Real Estate development team has a
systematic approach to streamline the process and shorten
the build out time so stores open quickly
MAUI WOWI ADVANTAGES
Business Models = Flexibility - We have multiple business models to
fit any lifestyle. Flexible site layouts successfully adjust to fit into a
space as small as 60 square feet or as large as 1,900 square feet.
Research & Development - Maui Wowi Hawaiian constantly tests and
improves our concept through ongoing research and development.
Our efforts have led to substantial improvements in our look, store
layout and operational methods – not to mention exciting new
MAUI WOWI FRANCHISE OPPORTUNITY
Capitalize on industry trends
Opportunity for market leadership in Hawaiian
Coffees and Smoothies category
Satisfy consumer lifestyle demands
Provide a great tasting and healthier alternative
Capture the high quality coffee and smoothie
OUR BRAND IS BECOMING FAMOUS COAST-
TO-COAST AND INTERNATIONALLY
CORE TARGET BUSINESS…
Freshly prepared coffees and smoothies
right in front of your eyes…ALWAYS!
All-Natural Fresh Fruit Smoothies
Authentic Hawaiian Products
Hawaiian Coffees and Kona Espresso
Kona and Tahitian Vanilla Chill
Marketing Plan Assistance
“Aloha Spirit” Customer Service
Guerilla Marketing Training
Event Cart to drive store sales!!
MAUI WOWI TRAINING
ESCAPE FROM THE ORDINARY…
Prospects will be trained to operate any
business model from mobile carts to a fixed
Prospects will learn how to avoid the most
common mistakes in business ownership.
Prospects will learn what type of employees
to hire and how to manage effectively.
Prospects will get fun, hands on experience
to be a pro when they return home.
Franchise Franchise Fee Liquid Capital Net Worth
location, fixed $27.5K $50K $250K $116k-$343K
(up to three
units, retail, $36.5K $50K $250K $80K-$390K
cart, or a
(up to ten units,
$59.5K $80K $250K $90K-$417K
retail, cart, or a
Director of Regional $100K - $1.25M
Support (Area depending on $200K - $300K $700K - $1.5M $200K - $1.3M
You need to have a minimum of $50,000 in liquid capital and a minimum of
$250,000 in total net worth. For franchisees, Maui Wowi offers financing
assistance via third party, including an equipment-leasing program.
Maui Wowi Franchise Development
Franchises are granted to the right people most
likely to succeed using the proven Maui Wowi
Is it a good fit for them and Maui Wowi?
No obligation and it is absolutely free.
Call your DM for info. to prepare your presentation
I will call you first
Clients begin the fun and unique Education Process,
complete their due diligence, talk to Franchise Owners to
be prepared to make an educated decision.
You are kept in the loop at every step!
Clients make the commitment, to become part of the
building blocks of a leading brand in the Coffee &
THANK YOU FOR YOUR INTEREST IN
OUR COMPANY AND OUR ‘OHANA OF