Exploring technology for improving livelihood of craftsmen

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Exploring technology for improving livelihood of craftsmen

  1. 1. Exploring technology for improving livelihood of Craftsmen - by Dhyan SumanUnder guidance of Prof. Anirudha Joshi
  2. 2. Exploring technology for improving livelihood of CraftsmenIntroductionThis project is an attempt to help thecraftsman to create a niche for himself thatwould help him in sustaining himself andhis family and to generate employmentthrough his traditional knowledge andcraftsmanship.
  3. 3. Exploring technology for improving livelihood of Craftsmen articles on crafts books on crafts of India projects helping the poorLiteraturereview
  4. 4. Exploring technology for improving livelihood of CraftsmenArtisans generally lack knowledge of and access to means of increasing quality and productivity. Craftsmen generally suffer from weak marketing, lack of negotiation power and lack of funds. A major disadvantage of this unorganized sector is the total lack of civic, professional and social serviceinfrastructure. The craft producer has little means of protecting individual creative innovations or traditional community knowledge. The exact ratio between the amount a crafts producer is paid for an item at source and the final selling price of thatitem is huge, little of the profit reaches the hand of the creator. When they do have the opportunity to interact directly with a buyer, the problems multiply.Literaturereview
  5. 5. Exploring technology for improving livelihood of CraftsmenTo increase the income of crafts producers, the requirements are adaptation of skills and products to meet new marketrequirements and improvement in market access and supply. To sustain the traditional skill base and to protect the artisans’ traditional knowledge resources, the priority isdevelopment and implementation of appropriate IPR legislation. Adapting traditional skills to new products for changing markets. This adaptation can be accomplished in many areasin India, including fashion, home furnishings and tourism. Repositioning skills and products for upscale markets that appreciate and are willing to pay premiums for handcraftedquality and character.Literaturereview
  6. 6. Exploring technology for improving livelihood of Craftsmenlanguage178 craftsproximitycommercialization/ exposure/ alarming stage?PrimarystudyUser group
  7. 7. Exploring technology for improving livelihood of Craftsmenhand block printing with natural dyesBagru, traditionally famous for its block printing‘chhipa’ the hand printer community is said to cameto bagru 350 yrs agoaround 130-140 families does hand block printingbut only 3 families are practicing ‘Pharad’PrimarystudyThe Craft
  8. 8. Exploring technology for improving livelihood of Craftsmen Washing Harda treatment Block printing (outline) Washing Alizarin treatment Washing & drying Resist block printing (Dabu) Nasphal dye bath Indigo dye bath Alum treatment Washing & dryingPrimarystudyProcess
  9. 9. Exploring technology for improving livelihood of Craftsmen“Only old and learned people can do Pharad.The new generation kids do not have the skillsdo it. That’s why it has become less.”“kaam karana hai to ghar aana hai”.“fir konsa form export ka, kya haiuska knowledge nahi hai”.“Direct karna chaho to karlo, woh tocontact hona chahiye na apna.”“Ab export ki knowledge to kya, sab kebas ki baat nahi hai”“Jaise kisi ne pooch liya kahan laga hai…. Kahinnahi.. to mere yahan aaja.”“The exhibitions system has lotterysystem to allot space for craftsmen, dueto high demand of craftsmen trying todisplay.”PrimarystudyUser Study
  10. 10. Exploring technology for improving livelihood of CraftsmenCraftsman CustomerHAATCraftsman CustomerMiddlemanPrimarystudyBusiness models in the past
  11. 11. Exploring technology for improving livelihood of CraftsmenCraftsman CustomerBusinessmanWasherPrinterResistLocalmerchantExhibitionsGovt./privatebodyShowroomExportDesignerPrimarystudyExisting system
  12. 12. Exploring technology for improving livelihood of Craftsmenwashing dyeingblockprinting18432567-VE +VE• too muchwashing•no machinesused in washing•washer man isfrom printers’community• printers neednot worry aboutwashing•happens earlyin the morning,so they getwhole day freeSHOP/HOME-VE•bad presentation•Don’t know how to sellstory. Weak marketing+VE•platform to contactcustomers directlyDEALERS-VE•eat up lot of profit of theproduct•mentality of producingmore-low skills and badquality products+VE•marketing no hassle forcraftsmen•do not need to reply onfinal consumer for money•gets bigger orders•He is the link to globalmarketing•adds value to product bynice presentationGovt./NGOsexhibition-VE•lottery system•Govt. offices give lessmoney•bribing people to getschemes sanctioned+VE•direct contact withcustomers•exposure to newmarket•workshops andschemes for craftsmenCONSUMERPrimarystudyPeople involved in the process
  13. 13. Exploring technology for improving livelihood of CraftsmenRaw material sourcingLengthy manufacturing processDeteriorating skillsSeason dependentLimited buyersInformation gapExposure to marketPrimarystudyProblems
  14. 14. Exploring technology for improving livelihood of CraftsmenNecessity of middlemanSelf esteemA way of marketing their skillsImportance of networkingAwareness towards their rightsTrading methodsInheritor of the traditionInfluential peoplePrimarystudyInsights
  15. 15. Exploring technology for improving livelihood of CraftsmenPayment:Cash on delivery for the first orderLeast expensive thing through card paymentSecure word in the address barAuthenticity & trust:Websites suggested by friendsNumber of likes by your friendsFollowing the website quite some time before buyingLike to work with recommended artisansAssures the quality, pricing, reliability of deliverables.PrimarystudyConsumer’s views
  16. 16. Exploring technology for improving livelihood of CraftsmenDesign Directions1) Improved and streamlined production process:2) System for marketing and selling craft:Design goal
  17. 17. Exploring technology for improving livelihood of CraftsmenDesign GoalDesigning a system thatBridges gap between craftsmen and consumer.Provide exposure to the online world of sellingonline.Empower craftsmen to required information.Design goal
  18. 18. Exploring technology for improving livelihood of CraftsmenIndustree crafts:A hybrid social enterprize started in 1994Industree crafts Pvt. LtdIndustree crafts foundationSupporting livelihood of rural producers and agriculturalworkersRural Mart:A collaboration of NABARD and HWA.Facilitate artisan and buyer by taking out the middlemanParallelstudyCraft Council of India:estb in 1964Non-profit organization working forwelfare of craftsmenWorkshops for craftsmen on new tools,techniques and designsScholarship programs for artisan’schildrenKala Raksha:Estb. In 1993A society and trust working fordevelopment in handicrafts, preservingtraditional art and generating income.Health care and basic educationprogramOther organizations
  19. 19. Exploring technology for improving livelihood of CraftsmenGrameen bankEstb. In 1983 by Muhammad YunusGrameen bank is a social business, acause driven rather than profit driven; selfsustaining, self propelling and selfexpandingCenter(comprising of 8-10groups)Branch OfficeArea OfficeCentral BranchZonal OfficeParallelstudyBusiness models
  20. 20. Exploring technology for improving livelihood of CraftsmenAmulFounded in 1946 under leadership ofTribhuvandas PatelAmul is a cooperative system which isowned by 2.6 million milk producers inGujaratMilk ProducersVillage Dairy Cooperative SocietyDistrict Milk UnionsState Milk FederationsMarketMilkMilkMilk & milk productsSales revenueCattle feedVet. & AHservicesRural healthschemesBonusAddl. Price diff.Dividends onsharesMoneyMoneyParallelstudy
  21. 21. Exploring technology for improving livelihood of CraftsmenEbayIt helps buyer and seller come together andtakes fee for successful transactionsAdvantage of online platform:No space limitationsNo limitation with locationGeographical locationsLists theitems at EbayHighest bidderwinsBuyer pays for the item plusshipping charges andhandling fees through ebay.A fee is paid by sellerto ebay for the solditemBuyer ships the itemto sellerParallelstudy
  22. 22. Exploring technology for improving livelihood of CraftsmenHandicraft portal(HANDMADE ININDIA)Craft story thatlinks finally toproductsCRAFTSMANThe cyber guyhelp them to -make account,-upload images.-A tiny table topkiosk withcomputerattached withcameras.-This kioskprogram isalways connectedto the portal.BUYERInitial IdeasConcept 1
  23. 23. Exploring technology for improving livelihood of CraftsmenTelemarketingService, help themmake - onlineaccount (voicerecognition system)-fill in details,-later servicesrelated to accountUploads on various websites,multiplying the possibility andeffort of craftsman.An app with videoswith tutorialsAn sms prompt service.When the craftsmen reply‘yes’, the service providercall backCRAFTSMANThe image issent to serviceproviderSMS alerts are sent onsell, transactions, changesInitial IdeasConcept 1.2
  24. 24. Exploring technology for improving livelihood of CraftsmenRamlal has heard about peopleselling on internet, but doesn’t knowhow to operate computer. He hasknowledge of basic phone.He has different prices for differenttype of customers.Designers: quality work,good price and newinteresting workDealers: competitiveprice, bulk order andtraditional workEnd users: good price, highmargin, 1-2 pcs sold at time?CRAFTSMANHow to have differentlook for differentcustomersInitial IdeasConcept 2
  25. 25. Exploring technology for improving livelihood of CraftsmenDesignerDealersCustomerdescriptionpricedescriptionpricedescriptionpriceDesign portals,Gaatha, Craft councilof IndiaIndia mart, AlibabaEbay, EtsyCRAFTSMANInitial IdeasConcept 2
  26. 26. Exploring technology for improving livelihood of CraftsmenHAATCRAFTSMANAround 20-25 yrs ago, craftsmenfrom Bagru used to go Haat Bazaarto sell there crafts directly toconsumer.Initial IdeasConcept 3
  27. 27. Exploring technology for improving livelihood of CraftsmenVIRTUAL HAATON WEDNESDAYpaymentCRAFTSMAN CONSUMERVirtual Haat app isdownloaded on the phoneUploaded any day ofweek by himThe products opens forbuyer on a specific dayof the week, sayWednesdayLogin on websiteLogin on websiteVoice basedLogin for himSIM can workas user IDBargains on aproductBargains on aproductHe get sms ofeach customerbargain.Either he canaccept or declinethe bargainOnce accepteddeals closesMoney paid throughVirtual HaatThe product is shippedwithin the given dateInitial IdeasConcept 3
  28. 28. Exploring technology for improving livelihood of Craftsmen“Yeh export to apne baski baat nahi. Konsa formkya bharna kuch patanahi”“I wish I could get moreinformation on creatingmore shades in naturaldyes.”Initial IdeasConcept 4
  29. 29. Exploring technology for improving livelihood of CraftsmenDCH / EPCHInformation portal1. Ask question2. If you know thequestion no. dialnow3. Listen to otherquestion1. Select category2. Ask after beep3. Thank you. Yourquestion no. 123Please Select category1. marketing2. Printing3. ……•Download the answer•Other services- colortrends, exhibitioninformation•Can have videoquestion-answer forumtoo.A tollfree numberserviceAn SMS is sent to himwhen the question isanswered, with link to listenInitial IdeasConcept 4
  30. 30. Exploring technology for improving livelihood of CraftsmenCraft Tour operator (printer community)TRAVEL BLOGSAdvertisement of crafttour on travel blogs, andlocal travel agenciesTOURISTSCRAFTSMANPrintercommunity shopSharing experience,photos, videos.Likes at FB, Twitter andtravel blogInitial IdeasConcept 5
  31. 31. Exploring technology for improving livelihood of CraftsmenOrder and supply chain managementRaw materialDye-available-orderFabric-available-orderProductOrder-remaining pcs-done pcs-dispatchStock-no. of pcs-design/patternAvailability-no. of tables-no of craftsmenPaymentClient-status-historyCraftsmen-quality-no. of pcs-status-historyEmployee-status-historyEventExhibition-reminders-details-products-salespersonCamps forcraftsmenScheme-Health-Education-FinanceCLOUD•SMS for neworder•Confirm withno. of pcs andno. of tables•Admin confirmswith order•He can look athis history oforders andtransactionhistoryInitial IdeasConcept 6
  32. 32. Exploring technology for improving livelihood of CraftsmenFinalconcept
  33. 33. Exploring technology for improving livelihood of CraftsmenRamlal has heard about peopleselling on internet, but doesn’t knowhow to operate computer. He hasknowledge of basic phone.He wants to get more opportunityKishan, a postman of that area tellsRamlal about the new system throughwhich he can upload his productsonlineThe smart phone is given to Kishan bythe organization.The handset has facility of connectionto internet, thumb print reader andspecial app for desi haat.Scenario 1Finalconcept
  34. 34. Exploring technology for improving livelihood of CraftsmenKishan helps Ramlal to open his DesiHaat account through the smart phoneFinalconceptScenario 1
  35. 35. Exploring technology for improving livelihood of CraftsmenAs soon as the account isregistered on Desi haat, aSMS is sent to Ramlal’sphone of accountconfirmationFinalconceptScenario 1
  36. 36. Exploring technology for improving livelihood of CraftsmenOnce the account is registered,Ramlal can put his products onlinewith help of KishanFinalconceptScenario 1
  37. 37. Exploring technology for improving livelihood of CraftsmenFinalconceptScenario 2
  38. 38. Exploring technology for improving livelihood of CraftsmenFinalconcept
  39. 39. Exploring technology for improving livelihood of CraftsmenFinalconcept
  40. 40. Exploring technology for improving livelihood of CraftsmenFinalconceptScenario 3
  41. 41. Exploring technology for improving livelihood of CraftsmenFinalconcept
  42. 42. Exploring technology for improving livelihood of CraftsmenFinalconcept
  43. 43. Exploring technology for improving livelihood of CraftsmenFinalconceptScenario 4
  44. 44. Exploring technology for improving livelihood of CraftsmenFinalconcept
  45. 45. Exploring technology for improving livelihood of CraftsmenFinalconcept
  46. 46. Exploring technology for improving livelihood of CraftsmenFinalconceptExplorations
  47. 47. Exploring technology for improving livelihood of CraftsmenFinalconceptExplorations
  48. 48. Exploring technology for improving livelihood of CraftsmenFinalconceptExplorations
  49. 49. Exploring technology for improving livelihood of CraftsmenFinalconceptExplorations
  50. 50. Exploring technology for improving livelihood of CraftsmenFinalconceptExplorations
  51. 51. Exploring technology for improving livelihood of CraftsmenFinalconceptExplorations
  52. 52. Exploring technology for improving livelihood of CraftsmenPrototypingMobile app & website
  53. 53. Exploring technology for improving livelihood of Craftsmen012345678Benefit Browsing Rely Look & feel Good product Icons, text,symbolsPostmanRetail buyersDesignersMerchantsFeedbackQuantitative
  54. 54. Exploring technology for improving livelihood of Craftsmen“It would be beneficial for me, I would be getting market andtrend information”“It will be more helpful if I can get artisans contact details.Giving order according to the display pic is unreliable.”“I would like to browse other craft process.”“Its good, I can expand my network.”“This website will be like a library of artisans.”“The concept is nice but a lot depends upon cordination withthe artisan.Quality control can be a big area of concern”“Direct contact to Artisan would be better.”“nice! This will help the craftsmen and get the right valueof their product.”“Efficiency of the Indian postal service is questionable.Itwill be more helpful if I can get artisans contact details.”“The idea is good and looks promising.”“Contact number field should be added in the form”FeedbackQualitative
  55. 55. Exploring technology for improving livelihood of CraftsmenThank you

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