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Attention

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Attention

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Attention

  1. 1. Attention Made By:- Dhrumil Shah FYBBA Div 1 Roll No. 47
  2. 2. Attention  When one concentrates on something using our consciousness, it can be termed as Attention.  Example: In a railway station, you may hear the announcement(your attention please) for the passengers. Behavioral Psychology
  3. 3. Types of Attention Attention Non-Volitional Enforced Spontaneous Volitional Implicit Explicit Behavioral Psychology
  4. 4. Non-Volitional Attention Attention without making any conscious efforts is called Non-Volitional Attention. There are two sub categories under Non- Volitional Attention viz. enforced and spontaneous.  Enforced: Sustained by instinct Example: A mother’s love for her child  Spontaneous: Sustained by sentiments Example: Love at first sight Behavioral Psychology
  5. 5. Volitional Attention When our attention is out of will, then it is termed at Volitional Attention. The types of Volitional Attention are as follows:  Implicit: Obtained by a single act of will Example: If a student does not complete his homework, then the teacher warns him. Explicit: Obtained by a repeated act of will Example: Students at the 11th hour have an attention of this type against all distractions. Behavioral Psychology
  6. 6. Factors affecting Attention The factors affecting attention are:  External Factors- factors or characteristics which are outside the stimuli or situations  Internal Factors- factors or characteristics which depend on interest, motives, basic needs and urges. Behavioral Psychology
  7. 7. External Factors  Nature of the stimulus- effective stimulus attracts more than an ineffective stimulus(human paintings appeal more than animals)  Intensity and Size of the stimulus: bright colours and large objects attract more  Contrast, change and variety: focus shifts on the unusual things(red dot in black & white) Behavioral Psychology
  8. 8. External Factors  Repetition of stimulus: repetition of stimulus grabs attention(advertisement)  Movement of the stimulus: movement in the stimulus is more catchy than a still one(moving lights) Behavioral Psychology
  9. 9. Internal Factors  Interest: objects that interest are paid attention  Motives: motive is key driving factor behind one’s attention(we pay attention in class because of the motive behind it)  Mental set: person thinks in the way he is trained to(slightest of doubt during exams ponders you) Behavioral Psychology

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