FYBBA Div 1
Roll No. 47
When one concentrates on something
using our consciousness, it can be termed
Example: In a railway station, you may hear
the announcement(your attention please)
for the passengers.
Attention without making any conscious
efforts is called Non-Volitional Attention.
There are two sub categories under Non-
Volitional Attention viz. enforced and
Enforced: Sustained by instinct
Example: A mother’s love for her child
Spontaneous: Sustained by sentiments
Example: Love at first sight
When our attention is out of will, then it is
termed at Volitional Attention.
The types of Volitional Attention are as
Implicit: Obtained by a single act of will
Example: If a student does not complete his
homework, then the teacher warns him.
Explicit: Obtained by a repeated act of will
Example: Students at the 11th hour have an
attention of this type against all distractions.
Factors affecting Attention
The factors affecting attention are:
External Factors- factors or characteristics
which are outside the stimuli or situations
Internal Factors- factors or characteristics
which depend on interest, motives, basic
needs and urges.
Nature of the stimulus- effective stimulus
attracts more than an ineffective
stimulus(human paintings appeal more than
Intensity and Size of the stimulus: bright
colours and large objects attract more
Contrast, change and variety: focus shifts
on the unusual things(red dot in black &
Repetition of stimulus: repetition of stimulus
Movement of the stimulus: movement in the
stimulus is more catchy than a still
Interest: objects that interest are paid
Motives: motive is key driving factor behind
one’s attention(we pay attention in class
because of the motive behind it)
Mental set: person thinks in the way he is
trained to(slightest of doubt during exams