SlideShare a Scribd company logo
1 of 18
Name              Roll No.
Priyank Darji     07
Hardik Nathwani   25
Shashank Pai      26
Sagar Panchal     27
Dharmik Patel     30
Kush Shah         38
Siddarth Tawde    45
What is Marketing?
INTRODUCTION

 The founder of WOODLAND company is Avtar Gill.

 The brand Woodland was introduced to the Indian market in 1992
  through two exclusive outlets in New Delhi, to resounding success.

 Woodland has 3000 multi- brand outlets across the world.
INTRODUCTION
 The company was founded in 1894 in Zlín by Tomas Bata. whose
  family had been cobblers for generations.

 In india bata established in 1934 and commenced manufacturing shoes
  in batanagar in 1936.

 Bata india is today traded on the kolkata and bombay stock exchange
  i.e BSE and NSE.
PRODUCT OF WOODLAND
                      Trekking shoes:-
Formal shoes:-




                      Velvette shoes:-
Casual shoes:-




                        Baby shoes:-
Athletic shoes:-




Narrow edge shoes:-      Sandals:-
PRODUCT OF BATA
Very
            trendy and
            Fashion-
            able




Quality
worth the   FEATURE OF
                         Incredible
money        PRODUCT
                         range
spent on




            Long and
            durable
MARKETING MIX
SERVICES PROVIDED TO THE
         CUSTOMERS
        Woodland                     Bata
 Warranty period           Personalised service

 After sales services      Shoe variety

 Special discount offer    Effortless shopping

 Shoe mela                 Guaranteed satisfaction

 Online purchase
FUTURE PLAN OF
  WOODLAND
           To set up three new plants .

           Increase production capacity

           To achieve a turnover of Rs 350crore
            (Rs 3.5 billion) in the next two years,“

           Planning to invest up to Rs 200 crore
            in the next 12 months on their
            expansion plans
FUTURE PLAN OF BATA
           To improve the sales and profits.

           Planning to increase penetration

           Marketing driven firm from a
            manufacturing oriented company.

           To reduce costs, improve distribut
            ion logistics.

           Focus on launch of new products
CUSTOMER PREFERENCES AS PER
      SURVEY RESULT
woodlandworldwide.com
www.scribd.com
essaysforstudent.com
www.authorstream.com
www.slideshare.net
www.bata.in
Woodland and bata 2

More Related Content

What's hot

Woodland life cycle
Woodland life cycle Woodland life cycle
Woodland life cycle jaison4u
 
Presentation Bata
Presentation BataPresentation Bata
Presentation Bataki2
 
Shoe industry (bata) pest analysis
Shoe industry (bata) pest analysisShoe industry (bata) pest analysis
Shoe industry (bata) pest analysisPradeep Kumar Tiwari
 
Branding. and packaging ppt for students
Branding.  and packaging ppt for students Branding.  and packaging ppt for students
Branding. and packaging ppt for students meenakshikh
 
Marketing project
Marketing projectMarketing project
Marketing projectAce Ahmer
 
Bata1 ( Presentation)
Bata1 ( Presentation)Bata1 ( Presentation)
Bata1 ( Presentation)eliteajith
 
Servis - Shoes for everyone..
Servis - Shoes for everyone..Servis - Shoes for everyone..
Servis - Shoes for everyone..Zuhaib Ali
 
BUSINESS STUDIES Project on BAGS.
BUSINESS STUDIES Project on BAGS.BUSINESS STUDIES Project on BAGS.
BUSINESS STUDIES Project on BAGS.DakshNayak1
 
Copy of bata company analysis
Copy of bata company analysisCopy of bata company analysis
Copy of bata company analysissurajchirag
 
company bata managment
company bata managmentcompany bata managment
company bata managmentdayah ieda
 
Bata Global Marketing Strategy!!
Bata Global Marketing Strategy!!Bata Global Marketing Strategy!!
Bata Global Marketing Strategy!!Krupesh Shah
 
Bata internet social media branding
Bata   internet social media brandingBata   internet social media branding
Bata internet social media brandingtengku badariah
 
Branding and Packaging
Branding and PackagingBranding and Packaging
Branding and PackagingAnkush Mundhra
 
Comparative Analysis of RVP of Caprese and Baggit
Comparative Analysis of RVP of Caprese and BaggitComparative Analysis of RVP of Caprese and Baggit
Comparative Analysis of RVP of Caprese and BaggitSonali Tripathy
 
Marketing Strategy of Bata
Marketing Strategy of BataMarketing Strategy of Bata
Marketing Strategy of Bataabhi17_singla
 
Internship report-on-marketing-mix-of-Bata-shoe-company- Main part.
Internship report-on-marketing-mix-of-Bata-shoe-company- Main part.Internship report-on-marketing-mix-of-Bata-shoe-company- Main part.
Internship report-on-marketing-mix-of-Bata-shoe-company- Main part.Rizwan Khan
 
Bata retail management
Bata retail managementBata retail management
Bata retail managementANSHU SINGH
 
Marketing project
Marketing projectMarketing project
Marketing projectDoshi Ravi
 

What's hot (20)

Woodland life cycle
Woodland life cycle Woodland life cycle
Woodland life cycle
 
Presentation Bata
Presentation BataPresentation Bata
Presentation Bata
 
Shoe industry (bata) pest analysis
Shoe industry (bata) pest analysisShoe industry (bata) pest analysis
Shoe industry (bata) pest analysis
 
Branding. and packaging ppt for students
Branding.  and packaging ppt for students Branding.  and packaging ppt for students
Branding. and packaging ppt for students
 
Marketing project
Marketing projectMarketing project
Marketing project
 
Bata1 ( Presentation)
Bata1 ( Presentation)Bata1 ( Presentation)
Bata1 ( Presentation)
 
Servis - Shoes for everyone..
Servis - Shoes for everyone..Servis - Shoes for everyone..
Servis - Shoes for everyone..
 
BUSINESS STUDIES Project on BAGS.
BUSINESS STUDIES Project on BAGS.BUSINESS STUDIES Project on BAGS.
BUSINESS STUDIES Project on BAGS.
 
Copy of bata company analysis
Copy of bata company analysisCopy of bata company analysis
Copy of bata company analysis
 
company bata managment
company bata managmentcompany bata managment
company bata managment
 
Bata Global Marketing Strategy!!
Bata Global Marketing Strategy!!Bata Global Marketing Strategy!!
Bata Global Marketing Strategy!!
 
Bata internet social media branding
Bata   internet social media brandingBata   internet social media branding
Bata internet social media branding
 
bata
batabata
bata
 
BATA
BATA BATA
BATA
 
Branding and Packaging
Branding and PackagingBranding and Packaging
Branding and Packaging
 
Comparative Analysis of RVP of Caprese and Baggit
Comparative Analysis of RVP of Caprese and BaggitComparative Analysis of RVP of Caprese and Baggit
Comparative Analysis of RVP of Caprese and Baggit
 
Marketing Strategy of Bata
Marketing Strategy of BataMarketing Strategy of Bata
Marketing Strategy of Bata
 
Internship report-on-marketing-mix-of-Bata-shoe-company- Main part.
Internship report-on-marketing-mix-of-Bata-shoe-company- Main part.Internship report-on-marketing-mix-of-Bata-shoe-company- Main part.
Internship report-on-marketing-mix-of-Bata-shoe-company- Main part.
 
Bata retail management
Bata retail managementBata retail management
Bata retail management
 
Marketing project
Marketing projectMarketing project
Marketing project
 

Similar to Woodland and bata 2

B@ta offers you the opportunity to become a franchise partner and leverage its
B@ta offers you the opportunity to become a franchise partner and  leverage itsB@ta offers you the opportunity to become a franchise partner and  leverage its
B@ta offers you the opportunity to become a franchise partner and leverage itskurapatisridevi429
 
Strategic management Bata Limited
Strategic management Bata LimitedStrategic management Bata Limited
Strategic management Bata LimitedDebajyotiMaitra
 
Retail management on bata
Retail management on bataRetail management on bata
Retail management on batanutansawant
 
Presentation on Strategic Marketing of Bata pakistan
Presentation on Strategic Marketing of Bata pakistanPresentation on Strategic Marketing of Bata pakistan
Presentation on Strategic Marketing of Bata pakistanAttaullah Junejo
 
Project of business communication
Project of business communicationProject of business communication
Project of business communicationMuhammadBlawal
 
E-Communique September2016 (1)
E-Communique September2016 (1)E-Communique September2016 (1)
E-Communique September2016 (1)CS DEBASIS DIXIT
 
Project of business communication
Project of business communicationProject of business communication
Project of business communicationMuhammadBlawal
 
Bata company facts presentation
Bata company facts presentationBata company facts presentation
Bata company facts presentationKalyan Veeramalla
 

Similar to Woodland and bata 2 (20)

B@ta offers you the opportunity to become a franchise partner and leverage its
B@ta offers you the opportunity to become a franchise partner and  leverage itsB@ta offers you the opportunity to become a franchise partner and  leverage its
B@ta offers you the opportunity to become a franchise partner and leverage its
 
Strategic management Bata Limited
Strategic management Bata LimitedStrategic management Bata Limited
Strategic management Bata Limited
 
Product cycle .pptx
Product cycle .pptxProduct cycle .pptx
Product cycle .pptx
 
BATA INDIA PPT
BATA INDIA PPTBATA INDIA PPT
BATA INDIA PPT
 
Marketing paraply
Marketing paraplyMarketing paraply
Marketing paraply
 
Retail management on bata
Retail management on bataRetail management on bata
Retail management on bata
 
Bata Company Synopsis
Bata Company SynopsisBata Company Synopsis
Bata Company Synopsis
 
Marketing
MarketingMarketing
Marketing
 
Product success and failure
Product success and failureProduct success and failure
Product success and failure
 
Product success and failure
Product success and failureProduct success and failure
Product success and failure
 
Presentation on Strategic Marketing of Bata pakistan
Presentation on Strategic Marketing of Bata pakistanPresentation on Strategic Marketing of Bata pakistan
Presentation on Strategic Marketing of Bata pakistan
 
New bata
New bataNew bata
New bata
 
Adidas Case Study
Adidas Case StudyAdidas Case Study
Adidas Case Study
 
Project of business communication
Project of business communicationProject of business communication
Project of business communication
 
E-Communique September2016 (1)
E-Communique September2016 (1)E-Communique September2016 (1)
E-Communique September2016 (1)
 
Presentation1
Presentation1Presentation1
Presentation1
 
Woodland
Woodland Woodland
Woodland
 
Project of business communication
Project of business communicationProject of business communication
Project of business communication
 
Bata company facts presentation
Bata company facts presentationBata company facts presentation
Bata company facts presentation
 
SAB COMPANY PROFILE
SAB COMPANY PROFILESAB COMPANY PROFILE
SAB COMPANY PROFILE
 

More from Dharmik

Credit rating agency(cra) hardcopy
Credit rating agency(cra) hardcopyCredit rating agency(cra) hardcopy
Credit rating agency(cra) hardcopyDharmik
 
Debeture as sources of finance
Debeture as sources of financeDebeture as sources of finance
Debeture as sources of financeDharmik
 
The securities contracts regulation act hardcopy
The securities contracts regulation act hardcopyThe securities contracts regulation act hardcopy
The securities contracts regulation act hardcopyDharmik
 
Singhania system technologist pvt ltd.hard copy
Singhania system technologist pvt ltd.hard copySinghania system technologist pvt ltd.hard copy
Singhania system technologist pvt ltd.hard copyDharmik
 
Secondary market hard copy
Secondary market hard copySecondary market hard copy
Secondary market hard copyDharmik
 
Rbi catalyst in the economic growth in india - hard copy
Rbi   catalyst in the economic growth in india - hard copyRbi   catalyst in the economic growth in india - hard copy
Rbi catalyst in the economic growth in india - hard copyDharmik
 
N.l.i. and metlife hardcopy
N.l.i. and metlife hardcopyN.l.i. and metlife hardcopy
N.l.i. and metlife hardcopyDharmik
 
Loans and project hard copy
Loans and project  hard copyLoans and project  hard copy
Loans and project hard copyDharmik
 
International bond market hard copy
International  bond market   hard copyInternational  bond market   hard copy
International bond market hard copyDharmik
 
Hindustan unilever limited (hul) hard copy
Hindustan unilever limited (hul) hard copyHindustan unilever limited (hul) hard copy
Hindustan unilever limited (hul) hard copyDharmik
 
Group decision making
Group decision makingGroup decision making
Group decision makingDharmik
 
Fundamental analysis hard copy
Fundamental analysis hard copyFundamental analysis hard copy
Fundamental analysis hard copyDharmik
 
Ethics in insurance hard copy
Ethics in insurance hard copyEthics in insurance hard copy
Ethics in insurance hard copyDharmik
 
Credit rating agency(cra) hardcopy
Credit rating agency(cra) hardcopyCredit rating agency(cra) hardcopy
Credit rating agency(cra) hardcopyDharmik
 
American crises in 2007 hard copy
American crises in 2007 hard copyAmerican crises in 2007 hard copy
American crises in 2007 hard copyDharmik
 
Tata motors tata nano hard copy
Tata motors   tata nano hard copyTata motors   tata nano hard copy
Tata motors tata nano hard copyDharmik
 
Creativity in advertising project 2
Creativity in advertising project 2Creativity in advertising project 2
Creativity in advertising project 2Dharmik
 
Advertising campaign and creativity in advertising
Advertising campaign and creativity in advertisingAdvertising campaign and creativity in advertising
Advertising campaign and creativity in advertisingDharmik
 
Dharmik retail marketing
Dharmik retail marketingDharmik retail marketing
Dharmik retail marketingDharmik
 

More from Dharmik (20)

Credit rating agency(cra) hardcopy
Credit rating agency(cra) hardcopyCredit rating agency(cra) hardcopy
Credit rating agency(cra) hardcopy
 
Debeture as sources of finance
Debeture as sources of financeDebeture as sources of finance
Debeture as sources of finance
 
The securities contracts regulation act hardcopy
The securities contracts regulation act hardcopyThe securities contracts regulation act hardcopy
The securities contracts regulation act hardcopy
 
Singhania system technologist pvt ltd.hard copy
Singhania system technologist pvt ltd.hard copySinghania system technologist pvt ltd.hard copy
Singhania system technologist pvt ltd.hard copy
 
Secondary market hard copy
Secondary market hard copySecondary market hard copy
Secondary market hard copy
 
Rbi catalyst in the economic growth in india - hard copy
Rbi   catalyst in the economic growth in india - hard copyRbi   catalyst in the economic growth in india - hard copy
Rbi catalyst in the economic growth in india - hard copy
 
N.l.i. and metlife hardcopy
N.l.i. and metlife hardcopyN.l.i. and metlife hardcopy
N.l.i. and metlife hardcopy
 
Loans and project hard copy
Loans and project  hard copyLoans and project  hard copy
Loans and project hard copy
 
International bond market hard copy
International  bond market   hard copyInternational  bond market   hard copy
International bond market hard copy
 
Hindustan unilever limited (hul) hard copy
Hindustan unilever limited (hul) hard copyHindustan unilever limited (hul) hard copy
Hindustan unilever limited (hul) hard copy
 
Group decision making
Group decision makingGroup decision making
Group decision making
 
Fundamental analysis hard copy
Fundamental analysis hard copyFundamental analysis hard copy
Fundamental analysis hard copy
 
Ethics in insurance hard copy
Ethics in insurance hard copyEthics in insurance hard copy
Ethics in insurance hard copy
 
Em
EmEm
Em
 
Credit rating agency(cra) hardcopy
Credit rating agency(cra) hardcopyCredit rating agency(cra) hardcopy
Credit rating agency(cra) hardcopy
 
American crises in 2007 hard copy
American crises in 2007 hard copyAmerican crises in 2007 hard copy
American crises in 2007 hard copy
 
Tata motors tata nano hard copy
Tata motors   tata nano hard copyTata motors   tata nano hard copy
Tata motors tata nano hard copy
 
Creativity in advertising project 2
Creativity in advertising project 2Creativity in advertising project 2
Creativity in advertising project 2
 
Advertising campaign and creativity in advertising
Advertising campaign and creativity in advertisingAdvertising campaign and creativity in advertising
Advertising campaign and creativity in advertising
 
Dharmik retail marketing
Dharmik retail marketingDharmik retail marketing
Dharmik retail marketing
 

Woodland and bata 2

  • 1.
  • 2.
  • 3. Name Roll No. Priyank Darji 07 Hardik Nathwani 25 Shashank Pai 26 Sagar Panchal 27 Dharmik Patel 30 Kush Shah 38 Siddarth Tawde 45
  • 5. INTRODUCTION  The founder of WOODLAND company is Avtar Gill.  The brand Woodland was introduced to the Indian market in 1992 through two exclusive outlets in New Delhi, to resounding success.  Woodland has 3000 multi- brand outlets across the world.
  • 6. INTRODUCTION  The company was founded in 1894 in Zlín by Tomas Bata. whose family had been cobblers for generations.  In india bata established in 1934 and commenced manufacturing shoes in batanagar in 1936.  Bata india is today traded on the kolkata and bombay stock exchange i.e BSE and NSE.
  • 7. PRODUCT OF WOODLAND Trekking shoes:- Formal shoes:- Velvette shoes:- Casual shoes:- Baby shoes:- Athletic shoes:- Narrow edge shoes:- Sandals:-
  • 9. Very trendy and Fashion- able Quality worth the FEATURE OF Incredible money PRODUCT range spent on Long and durable
  • 11.
  • 12. SERVICES PROVIDED TO THE CUSTOMERS Woodland Bata  Warranty period  Personalised service  After sales services  Shoe variety  Special discount offer  Effortless shopping  Shoe mela  Guaranteed satisfaction  Online purchase
  • 13. FUTURE PLAN OF WOODLAND  To set up three new plants .  Increase production capacity  To achieve a turnover of Rs 350crore (Rs 3.5 billion) in the next two years,“  Planning to invest up to Rs 200 crore in the next 12 months on their expansion plans
  • 14. FUTURE PLAN OF BATA  To improve the sales and profits.  Planning to increase penetration  Marketing driven firm from a manufacturing oriented company.  To reduce costs, improve distribut ion logistics.  Focus on launch of new products
  • 15. CUSTOMER PREFERENCES AS PER SURVEY RESULT
  • 16.