Tata motors tata nano hard copy


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Tata motors tata nano hard copy

  2. 2. Class : S.Y.B.F.M. rd Semester : 3 PRESENTATION ON : Tata motors -Tata nano Submitted to : Prof. Kapil sir Academic year : 2011-12
  4. 4. TATA MOTORS : Tata Motors is geared up to go global. The company -- India's largest automobile maker by sales -- makes buses, trucks, tractor-trailers, passenger cars (Indica, Indigo, Safari, Sumo, and the ultra budget-conscious Nano), light commercial vehicles, and utility vehicles. The company also makes construction equipment and provides IT services. Tata Motors sells through more than 1,500 dealers in India, as well as exports vehicles to countries in Africa, Asia, Europe, the Middle East, and South America. In addition, the company distributes Fiat-brand cars in India through its Tata-Fiat dealer network. In 2008 Tata Motors bought the Jaguar and Land Rover brands from Ford for about $2.3 billion. Tata Motors Limited (NSE: TATAMOTORS, BSE: 500570, NYSE: TTM, NASDAQ: TTM) is a multinational automotive corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Tata Motors is India’s largest automobile company, with consolidated net profit of 9,274 crore (US$2.07 billion) in 2010–11.
  5. 5. It is the leader in commercial vehicles and among the top three in passenger vehicles. Tata Motors has products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, the world's second largest bus manufacturer, and employs 50,000 workers.[4]Since first rolled out in 1954, Tata Motors has produced and sold over 4 million vehicles in India. Established in 1945, when the company began manufacturing locomotives, the company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969.[6] Tata Motors is a dual-listed company traded on both the Bombay Stock Exchange, as well as on the New York Stock Exchange. Tata Motors in 2005, was ranked among the top 10 corporations in India with an annual revenue exceeding INR 320 billion. In 2010, Tata Motors surpassed Reliance to win the coveted title of 'India's most valuable brand' in an annual survey conducted by Brand Finance and The Economic Times. Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Ahmedabad, Sanand, Dharwad and Pune in India, as well as in Argentina, South Africa and Thailand.
  6. 6. Tata Nano : In January 2008, Tata Motors launched Tata Nano, the least expensive production car in the world at about 120,000 (US $3000). The city car was unveiled during the Auto Expo 2008 exhibition in Pragati Maidan, New Delhi. Tata has faced controversy over developing the Nano as some environmentalists are concerned that the launch of such a low-priced car could lead to mass motorization in India with adverse effects on pollution and global warming. Tata has set up a factory in Sanand, Gujarat and the first Nanos are to roll out summer 2009. Tata Nano Europa has been developed for sale in developed economies and is to hit markets in 2010 while the normal Nano should hit markets in South Africa, Kenya and countries in Asia and Africa by late 2009. A battery version is also planned.
  7. 7. Description about Nano : The project has literally become India's claim-forfame in the international-media due to Tata Motors' innovation in developing the car, as well as keeping it low in price.The car itself is expected to boost the Indian Economy, create entrepreneurial-opportunities across India, as well as expand the Indian car market by 65%. The car was envisioned by renowned industrialist, Ratan Tata, Chairman of the Tata Group and Tata Motors, who has described it as an eco-friendly "people's car".Nano has been greatly appreciated by many sources and the media for its low-cost and eco-friendly initiatives which include using compressed-air as fuel and an electric-version.Tata Group is expected to mass-manufacture the Nano in very large quantities, particularly the electricversion, and, besides selling them in India, to also export them world-wide.
  8. 8. Specifications of Tata Nano : The Standard Variant of the Car has a dealer price of rupees one lakh (US $2500) and is the cheapest car in the world. (Transport costs and Value-Added Taxes exclusive) A four-door car that can seat four-five passengers. As compared to Maruti 800, it is eight per cent smaller on the outside but on the inside it provides 21 per cent more leg space than the Maruti 800. It conforms to all the emission standards as well as the Offset and Side Crash norms followed internationally. It is also compliant with the Bharat 3 norm and the Euro 4 norm with respect to keeping pollution at bay. A 33-bhp car with a 624 cc engine. It will provide a mileage of 23 km/litre.The Nano Car will have two variants - a Standard and two Deluxe (Air Conditioned) versions. There is no power steering in the car.
  9. 9. Reactions about Nano : "It's a good historic moment for the Indian auto industry and also a proud one indeed that an Indian company took a step forward on this road. Its an upgradation for an auto wheeler rider to by a car now.“ Rajesh Jejurikar, Managing Director, Mahindra and Renault's. "It's good product but it's still too early to say whether it will overtake the 800 because it caters to a totally new market segment.” Said Jagdish Khattar, Former MD of Maruti Udyog Limited "Meeting the proper quality standards and safety is not feasible at all in such a model. Andreas Prinz, Managing Director (Passenger Cars), Volkswagen Group Sales India. "I think it is a great thing for India because mobility is giving new opportunities. I hope Tata drives to great success with the Rs one lakh car, but it is not included in our plan.“ Thomas Kuehl, Board Member, Skoda Auto India.
  10. 10. What makes it so cheap !  The Tata Nano uses plastics and adhesives rather than welding.  introducing the car with an artificially low price through govt-subsidies and tax-breaks, or  using vertical-integration, or  partially using inexpensive polymers or biodegradable plastics instead of a full metal-body.  It has no AC, no power steering, no power windows, no power bells and whistles.
  11. 11. Target Market : The low-cost car is clearly intended for the masses. For the family of four that would otherwise ride on a scooter, precariously balancing a tiny tot on the front and a baby on the wife’s lap. For the first-time car buyer in India - a huge market despite the increasing number of cars in the urban and semi-urban areas. Its Also attract the small cars buyers like maruti 800.
  12. 12. Overview of Indian Economy : The Indian economy continued to register impressive GDP growth, although the rate of growth declined marginally over the previous year, reflecting inflationary trends driven by the increase in the cost of energy and raw materials. The level of industrial activity has also begun to decline as a result of fiscal constraints imposed on money supply and the raising of interest rates . Investment flows into India increased by 20% to a record level of about Rs. 120,000 Crores. The Indian automotive sector grew by 10% overall during the year with substantial growth in the Light Commercial Vehicles sector and new passenger car introductions. In the country 499,978 new commercial vehicles were sold during the year and passenger car sales grew to 1.53 million vehicles this year.
  13. 13. News from various surveys and research worldwide :  Small cars have big potential: Survey Business Standard: January 15, 2008.  Tata Nano sets the platform for India as a frugal engineering hub livemint.com: January 11, 2008  Global problems, Desi solutions The Economic Times: May 15, 2008  Nano makes it to Time's most important cars of all time The Hindu Business Line: January 17, 2008  Indian auto industry to lead globally by 2020: IBM New Delhi: The Indian automobile industry is all set to be the global leader by 2020 with the trailblazing work done by the Tatas, according to IT and consultancy giant IBM. September 08, 2008  The car itself is expected to boost the Indian Economy as well as expand the Indian car market by 65%, according to rating agency CRISIL.
  14. 14. Obstacles to Nano :  However, Due to the Singur land dispute, the "Stalled Car Factory" is "Costing Jobs, Splitting Neighbors in West Bengal”  “ Tata's problems in West Bengal are scaring off other industries hoping to locate here, including Infosys, a software maker that wanted to build a business park that would provide 5,000 jobs.  Due to ongoing opposition to Tata's Singur carfactory by Mamta Banerjee, who demanded land to be returned from the factory, Tata Motors took decision to pull out of Singur. Tata Motors is manufacturing Tata Nano at its Pantnagar plant.  Tata Motors announced it was pulling out its Nano small car industrial project from West Bengal's Singur and blamed the Mamata Banerjee-led Trinamool Congress, which spearheaded the protests against the factory, for the 'painful' decision.  While existence of Tata Nano could lead to high industrial growth , the exit lead west Bengal a loss of more than 80,000 crore .How ever Tata has to suffer in terms of delay and settlement cost .
  15. 15. Competencies of Tata Nano : Tata is now 57th most valuable brand globally livemint.com: April 22, 2008 The Tata group’s intense activities in 2007 have seen it rising 45 places to No. 57 in Brand Finance Top 500 Global Brands Expectations According to one report, India as well as other nations, such as European nations[, have great expectations from the Nano and are keenly and eagerly eagerly awaiting it, especially the electric version of the Nano. Modular design In fact, Tata envisions going even further, providing the tools for local mechanics to assemble the car in existing auto shops or even in new garages created to cater to remote rural customers. With the exception of Manjeet Kripalani, BusinessWeek's India bureau chief, few have focused on this breakthrough element of the Nano innovation (BusinessWeek.com, 1/10/08).
  16. 16. Conclusion : Emerging markets are a fertile ground for innovation. The challenge of reaching dispersed, low-income consumers in emerging markets often spurs significant innovation. As customers gain more power, they will demand more tailoring and value-added service to meet their needs. Companies that innovate on this dimension are likely to be richly rewarded. World is getting tougher day by day being unique is a competitive advantage. Expectations to Nano has proved this . After 100 years to Henry Ford , Tata has proved him again not only he came out of the expectations but also came out with a platform for Indian auto sector . So this as per this project conclusion can be draw as a future car not only of Indian but also if exported than could be to the world.