Dhananjay S
 colors can have an impact on our body and
mind
 The science of colors has been used by
market researchers to determine ...
 The power of colors stimulates our nervous
system and evokes emotional states.
 The colors of our environment travells
...
 The meaning of colors varies depending on
one's culture, race, gender, and even age.
 For instance, white is often asso...
 In the western world, green and red are
associated with Christmas,
 while black and orange represent Halloween.
 IBM- Big Blue signifies stability and
conservatism
 UPS- Brown symbolizes longevity and
reliability
 A color can be connected to a product like
Tide;
 in the bold orange box, evoking the feeling of
vibrance.
 White: Pure. Clean.Youthful. It's a
neutral color that can imply purity in
fashion and sterilization in the
medical prof...
 Passion. Excitement. Danger. Red is the
color of attention, causing the blood pressure
and heart rate to rise. Use red t...
 Vibrant. Energy. Play. Add some fun to
your company if you want to create a
playful environment for your customers.
 Yellow: Happy. Warm. Alert.
Yellow can be an attractor for
your business with a relaxed
feeling.
 Natural. Healthy. Plentiful.To create a
calming effect or growth image choose
green. Go green go.
 Royalty. Wise. Celebration.
Maybe add some purple
tones to your look for your
premium service business.
Loyal. Peaceful. Trustworthy. Blue is the most popular
and neutral color on a global scale. A safe choice for
a business b...
 The favorite colors of men
and women do differ. Some
of these differences in
favorite colors may be
attributed to cultur...
 Blue is a favorite color of both men and
women of all ages.
 Men have a much stronger preference for
blue than women.
...
 is cool, restful, and signifies growth, renewal,
health, and environment as well as balance
and stability.
 While women...
 Men favor the color black only slightly more
than women. A strong preference for
conservative colors such as blue and bl...
Purple stands out as a feminine color because
it is chosen almost exclusively by women as a
favorite color and is strongly...
 MaleTop 3 Favorite Colors: Blue, Green, Black (2 cool and
one neutral color)
 MaleTop 3 Least Favorite Colors: Brown, O...
 Blue is a favorite color of both men and
women of all ages.While men have a
stronger preference for blue than women, it'...
 Mother Nature is green and she's a female. A
favored color of both men and women, the color
green is cool, restful, and ...
 According to a 1964 Color and Gender study,
women favored blue-green more than men.
 This same study found that "76% of...
 Purple stands out as a feminine color because
it is chosen almost exclusively by women as a
favorite color and is strong...
 Most people still think of pink as a feminine,
delicate color, the color for little girls. Does
that mean women prefer p...
 A more grown-up and cooler version of the pink of baby girls
and the lighter side of purple, the color lavender is
assoc...
 FemaleTop 3 Favorite Colors: Blue, Purple,
Green (all cool colors)
 FemaleTop 3 Least Favorite Colors: Orange,
Brown, G...
Colors of brand
Colors of brand
Colors of brand
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Colors of brand

  1. 1. Dhananjay S
  2. 2.  colors can have an impact on our body and mind  The science of colors has been used by market researchers to determine how best to apply this knowledge to influence customer's perceptions of businesses.
  3. 3.  The power of colors stimulates our nervous system and evokes emotional states.  The colors of our environment travells through our eyes to our brain causing various hormonal releases
  4. 4.  The meaning of colors varies depending on one's culture, race, gender, and even age.  For instance, white is often associated with weddings in North America and evokes the feeling of innocence. In Eastern cultures, white signifies death. An exporter of white wedding gowns to China would go broke in no time.
  5. 5.  In the western world, green and red are associated with Christmas,  while black and orange represent Halloween.
  6. 6.  IBM- Big Blue signifies stability and conservatism  UPS- Brown symbolizes longevity and reliability
  7. 7.  A color can be connected to a product like Tide;  in the bold orange box, evoking the feeling of vibrance.
  8. 8.  White: Pure. Clean.Youthful. It's a neutral color that can imply purity in fashion and sterilization in the medical profession.
  9. 9.  Passion. Excitement. Danger. Red is the color of attention, causing the blood pressure and heart rate to rise. Use red to inject excitement into your brand
  10. 10.  Vibrant. Energy. Play. Add some fun to your company if you want to create a playful environment for your customers.
  11. 11.  Yellow: Happy. Warm. Alert. Yellow can be an attractor for your business with a relaxed feeling.
  12. 12.  Natural. Healthy. Plentiful.To create a calming effect or growth image choose green. Go green go.
  13. 13.  Royalty. Wise. Celebration. Maybe add some purple tones to your look for your premium service business.
  14. 14. Loyal. Peaceful. Trustworthy. Blue is the most popular and neutral color on a global scale. A safe choice for a business building customer loyalty.
  15. 15.  The favorite colors of men and women do differ. Some of these differences in favorite colors may be attributed to cultural use of color and conditioning.
  16. 16.  Blue is a favorite color of both men and women of all ages.  Men have a much stronger preference for blue than women.  association with authority figures, intelligence, and stability.
  17. 17.  is cool, restful, and signifies growth, renewal, health, and environment as well as balance and stability.  While women favor cool, soft colors, men prefer brighter shades although they still show a preference for cool colors such as blue and green.
  18. 18.  Men favor the color black only slightly more than women. A strong preference for conservative colors such as blue and black may also reflect social and cultural norms  where women wear the brighter, more varied colors while men's attire is traditionally less colorful.
  19. 19. Purple stands out as a feminine color because it is chosen almost exclusively by women as a favorite color and is strongly disliked by men Pink has such strong negative associations for men that some uses of the color may be considered insulting to men.
  20. 20.  MaleTop 3 Favorite Colors: Blue, Green, Black (2 cool and one neutral color)  MaleTop 3 Least Favorite Colors: Brown, Orange, Purple (neutral, warm, mixed colors)  Among favorite colors, preferences for green decrease with age (all genders).  Among least favorite colors (all genders), dislike of brown and purple decreases with age while dislike of orange increases with age.
  21. 21.  Blue is a favorite color of both men and women of all ages.While men have a stronger preference for blue than women, it's still a top choice. It may be the calming effect of the color  that makes it a popular color for both men and women.
  22. 22.  Mother Nature is green and she's a female. A favored color of both men and women, the color green is cool, restful, and signifies growth, renewal, health, and environment.
  23. 23.  According to a 1964 Color and Gender study, women favored blue-green more than men.  This same study found that "76% of women preferred cool colors." and turquoise is a mix of the two cool colors of blue and green.
  24. 24.  Purple stands out as a feminine color because it is chosen almost exclusively by women as a favorite color and is strongly disliked by men. Traditionally associated with royalty,the color purple is also spirtual, romantic, and mysterious.
  25. 25.  Most people still think of pink as a feminine, delicate color, the color for little girls. Does that mean women prefer pink? Not necessarily.The color pink and women is likely more of a cultural association than a strong preference.  However, this cultural association could mean that pink is not the ideal color for targeting men.
  26. 26.  A more grown-up and cooler version of the pink of baby girls and the lighter side of purple, the color lavender is associated with genteel ladies and can evoke feelings of nostalgia or romance for women. A 1990 study found that between bright and soft colors, women prefer soft colors which could include soft shades of pink, lavender, and other pastels.
  27. 27.  FemaleTop 3 Favorite Colors: Blue, Purple, Green (all cool colors)  FemaleTop 3 Least Favorite Colors: Orange, Brown, Gray (warm and neutral colors)  Among favorite colors, preferences for green decrease with age (all genders).  Among favorite colors, preferences for purple increase with age (all genders)  Among least favorite colors (all genders), dislike of orange increases with age.

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