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Marketing Insights from Advertising Week 2018


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See the 8 things Marketers need to embrace to win with Customers in today's changing landscape. It starts with the C-Suite and the Customer Experience.

Published in: Marketing
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Marketing Insights from Advertising Week 2018

  1. 1. Marketing Insights from Advertising Week 2018
  2. 2. 1.CMOs need a wide array of skills sets from Storytelling to Data Analysis to owning a P&L statement much like CEOs and other General Managers if they want to survive and thrive in today changing landscape.
  3. 3. 2. CMOs need to be the Voice of the Customer inside of the organization and understand how intent is changing the customer journey.
  4. 4. 3. Customers want a personalized experience with brands while having the their data protected.
  5. 5. 4. Brands need to take a different approach when Understanding and Marketing to Gen Z
  6. 6. 5. Marketing and Advertising is not the same anymore.
  7. 7. 6. Today's successful marketer is generous, gives value to the customer and does not steal their attention.
  8. 8. 7. AI will empower Marketers to do their jobs better; bring them closer to customers.
  9. 9. 8. AI will also allow marketers to get quicker feedback to see which campaigns work best at different points in time by allowing them to make sense of all the data they collect.