The Internet & The Music
Industry
Social Networking
• Artists and fans can both be found on social
networking sites which is why artists often utilise it
as...
Youtube
• Youtube allows users to access music if the artist
chooses to upload it for free, artists can enable
adverts on ...
Websites
• Artists often establish websites on the internet, the
use it as a foothold for themselves; a place where
anybod...
The internet & the music industry
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The internet & the music industry

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The internet & the music industry

  1. 1. The Internet & The Music Industry
  2. 2. Social Networking • Artists and fans can both be found on social networking sites which is why artists often utilise it as a means of communicating with their fans, sites such as Twitter & Facebook allow artists to communicate with a large amount of fans with ease. • Social Networking also is an essential part of viral marketing artists who cannot afford more expensive means of marketing can utilise viral marketing which’s cost is minimal to artists and the audience is vast.
  3. 3. Youtube • Youtube allows users to access music if the artist chooses to upload it for free, artists can enable adverts on their videos so they continue to make revenue due to the user watching the adverts before their viewing their chosen video.
  4. 4. Websites • Artists often establish websites on the internet, the use it as a foothold for themselves; a place where anybody searching for their music can instantly find it and any information about the artist with ease. • The website can also be used for advertising live performances and forwarding visitors to sites where they can purchase tickets. • Their websites design often portrays the identity that they have created for themselves.

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