Content strategy is a new discipline, but it is an ancient art. Learn the techniques of the greatest Renaissance thinkers and the most influential modern brands.
1. (Slides 3-4): Kissane, Erin. The Elements of Content Strategy. New York: A Book Apart, 2011
2. (Slides 19-22) Hitchens, Christopher. "When the King Saved God." Arguably: Essays. New York: Twelve, 2011.