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DONNEZ VOTRE AVIS !
Depuis votre smartphone sur :
http://notes.mstechdays.fr
De nombreux lots à gagner toute les heures !!...
5 KEY ELEMENTS OF A SUCCESSFUL
MOBILE STRATEGY

Erik POLZIN - Sr. Partner Manager
XAMARIN
erik.polzin@xamarin.com - www.xa...
MOBILITY MARKET LANDSCAPE

#mstechdays

#xamarin

Code/développement
SMARTPHONE ADOPTION IS HAPPENING

#mstechdays

#xamarin

Code/développement
ENTERPRISES ARE GOING MOBILE
ON MULTIPLE PLATFORMS

#mstechdays

#xamarin

Code/développement
XAMARIN’S UNIQUE PERSPECTIVE

#mstechdays

#xamarin

Code/développement
OVER 500,000 MOBILE DEVELOPERS
Fully native apps written
entirely in C#
Xamarin exposes 100% of
iOS and Android APIs in C#...
XAMARIN EXPOSES 100% OF NATIVE
APIS FOR IOS & ANDROID
ANYTHING YOU CAN DO IN
OBJECTIVE-C OR JAVA CAN BE DONE
IN C# WITH XA...
SHARING CODE ACROSS
WINDOWS, IOS AND ANDROID
ACCELERATES DEVELOPMENT

#mstechdays

#xamarin

Code/développement
XAMARIN’S ENTERPRISE SUCCESS

#mstechdays

#xamarin

Code/développement
MICROSOFT AND XAMARIN PARTNER GLOBALLY
Technical collaboration for superior developer experience
Exclusive MSDN offers tha...
ENTERPRISE CUSTOMERS IN ALL VERTICALS

#mstechdays

#xamarin

Code/développement
APPS IN ALL MOBILITY USE CASES
•
•
•
•
•
•
•

Mobile CRM
Mobile Field Service
Consumer Brand Loyalty
Retail POS solutions
...
5 TIPS FOR AN EFFECTIVE MOBILE
STRATEGY

#mstechdays

#xamarin

Code/développement
MOBILE STRATEGY BASICS
Goals and Capabilities

Systems Architecture
Governance
Risk
#mstechdays

#xamarin

Code/développem...
MOBILE STRATEGY BASICS
1. Don’t wait — start now building apps
2. Deliver mobile-unique user experiences

3. Treat employe...
MOBILE STRATEGY BASICS
1. Don’t wait — start now building apps
2. Deliver mobile-unique user experiences

3. Treat employe...
DON’T WAIT – GET STARTED NOW
• Platform wars driving rapid
changes

• Waterfall approach is deadly
• Dive in with your exi...
MOBILE STRATEGY BASICS
1. Don’t wait — start now building apps
2. Deliver mobile-unique user experiences

3. Treat employe...
DELIVER MOBILE-UNIQUE EXPERIENCES

Mobile CRM app on the desktop

Optimized for touch in the field

Mobile: deliver new ex...
DELIVER MOBILE-UNIQUE EXPERIENCES

#mstechdays

#xamarin

Code/développement
DELIVER MOBILE-UNIQUE EXPERIENCES

#mstechdays

#xamarin

Code/développement
DELIVER MOBILE-UNIQUE EXPERIENCES

#mstechdays

#xamarin

Code/développement
MOBILE STRATEGY BASICS
1. Don’t wait — start now building apps
2. Deliver mobile-unique user experiences

3. Treat employe...
TREAT EMPLOYEES AS CONSUMERS
Myth: You can deliver bad apps
to your employees
Mobile business process
transformation is on...
MOBILE STRATEGY BASICS
1. Don’t wait — start now building apps
2. Deliver mobile-unique user experiences

3. Treat employe...
ADDRESS QUALITY EARLY

#mstechdays

#xamarin

Code/développement
ADDRESS QUALITY EARLY
5 OS VERSIONS

=

=
#mstechdays

#xamarin

×

20 LANGUAGES

3 OS VERSIONS

×

8 MANUFACTURERS

×

×
...
ADDRESS QUALITY EARLY

#mstechdays

#xamarin

Code/développement
ADDRESS QUALITY EARLY

#mstechdays

#xamarin

Code/développement
ADDRESS QUALITY EARLY

#mstechdays

#xamarin

Code/développement
ADDRESS QUALITY EARLY

#mstechdays

#xamarin

Code/développement
ADDRESS QUALITY EARLY

Automatically Test Your Apps on
Hundreds of Real Devices in the Cloud

#mstechdays

#xamarin

Code/...
ADDRESS QUALITY EARLY

#mstechdays

#xamarin

Code/développement
MOBILE STRATEGY BASICS
1. Don’t wait — start now building apps
2. Deliver mobile-unique user experiences

3. Treat employe...
SWEET SPOT FOR THE SUCCESSFUL MOBILE
ENTERPRISE
+

-

#mstechdays

#xamarin

+

Code/développement
THE SILOED APPROACH:

#mstechdays

#xamarin

Code/développement
THE SILOED APPROACH: MULTIPLE TEAMS AND MULTIPLE
CODE BASES ARE EXPENSIVE AND SLOW
+

-

#mstechdays

#xamarin

✗

+

Code...
THE WRITE-ONCE-RUN-ANYWHERE APPROACH

Black Box

#mstechdays

#xamarin

HTML Hybrid
scenarios
(Semi-native apps)
like Phon...
THE WRITE-ONCE-RUN-ANYWHERE APPROACH

✗

#mstechdays

#xamarin

Code/développement
PLACE A HIGH-PRIORITY ON DEVELOPER
PRODUCTIVITY
Fully native apps written
entirely in C#

Xamarin exposes 100% of
iOS and ...
PLACE A HIGH PRIORITY ON DEVELOPER
PRODUCTIVITY

#mstechdays

#xamarin

Code/développement
MOBILE STRATEGY BASICS
1. Don’t wait — start now building apps
2. Deliver mobile-unique user experiences

3. Treat employe...
Digital is business
5 Key Elements of a Successful Mobile Strategy (Anglais)
5 Key Elements of a Successful Mobile Strategy (Anglais)
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5 Key Elements of a Successful Mobile Strategy (Anglais)

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Smart devices represent the fastest growing and most disruptive computing innovation of our time. In this rapidly changing computing landscape one thing is certain—your customers and your employees are already mobile. They demand instant access to context-aware information and features on the devices of their choice. In this session you will learn mobile strategy best practices, based on our work with over 500,000 developers globally who are using Xamarin to accelerate the development of mission-critical enterprise and consumer apps for iOS, Android and Windows. ******************Session en Anglais******************

Speakers : Alex Danvy (Microsoft), David Hathaway (Xamarin)

Published in: Technology
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5 Key Elements of a Successful Mobile Strategy (Anglais)

  1. 1. DONNEZ VOTRE AVIS ! Depuis votre smartphone sur : http://notes.mstechdays.fr De nombreux lots à gagner toute les heures !!! Claviers, souris et jeux Microsoft… Merci de nous aider à améliorer les Techdays ! #mstechdays #xamarin Code/développement
  2. 2. 5 KEY ELEMENTS OF A SUCCESSFUL MOBILE STRATEGY Erik POLZIN - Sr. Partner Manager XAMARIN erik.polzin@xamarin.com - www.xamarin.com -@epolzin Code/Développement
  3. 3. MOBILITY MARKET LANDSCAPE #mstechdays #xamarin Code/développement
  4. 4. SMARTPHONE ADOPTION IS HAPPENING #mstechdays #xamarin Code/développement
  5. 5. ENTERPRISES ARE GOING MOBILE ON MULTIPLE PLATFORMS #mstechdays #xamarin Code/développement
  6. 6. XAMARIN’S UNIQUE PERSPECTIVE #mstechdays #xamarin Code/développement
  7. 7. OVER 500,000 MOBILE DEVELOPERS Fully native apps written entirely in C# Xamarin exposes 100% of iOS and Android APIs in C# Native UI Native UI Native UI C# + XIB C# + XML C# + XAML Mobilize existing code, skills, and tools including Visual Studio Share app logic code across device platforms #mstechdays #xamarin Code/développement
  8. 8. XAMARIN EXPOSES 100% OF NATIVE APIS FOR IOS & ANDROID ANYTHING YOU CAN DO IN OBJECTIVE-C OR JAVA CAN BE DONE IN C# WITH XAMARIN #mstechdays #xamarin Code/développement
  9. 9. SHARING CODE ACROSS WINDOWS, IOS AND ANDROID ACCELERATES DEVELOPMENT #mstechdays #xamarin Code/développement
  10. 10. XAMARIN’S ENTERPRISE SUCCESS #mstechdays #xamarin Code/développement
  11. 11. MICROSOFT AND XAMARIN PARTNER GLOBALLY Technical collaboration for superior developer experience Exclusive MSDN offers that accelerate the transition to mobile development “With Xamarin, developers combine all of the productivity benefits of C#, Visual Studio 2013 and Windows Azure with the flexibility to quickly build for multiple device targets.” S. Somasegar, Corporate Vice President, Microsoft #mstechdays #xamarin Code/développement
  12. 12. ENTERPRISE CUSTOMERS IN ALL VERTICALS #mstechdays #xamarin Code/développement
  13. 13. APPS IN ALL MOBILITY USE CASES • • • • • • • Mobile CRM Mobile Field Service Consumer Brand Loyalty Retail POS solutions Supply chain management Consumer media & entertainment mHealth/ Practice Management #mstechdays #xamarin • Oil & Gas Field Solutions • Airplane freight load balancing • mBanking & wealth management • Insurance claims adjusting • “Second Screen” TV apps Code/développement
  14. 14. 5 TIPS FOR AN EFFECTIVE MOBILE STRATEGY #mstechdays #xamarin Code/développement
  15. 15. MOBILE STRATEGY BASICS Goals and Capabilities Systems Architecture Governance Risk #mstechdays #xamarin Code/développement
  16. 16. MOBILE STRATEGY BASICS 1. Don’t wait — start now building apps 2. Deliver mobile-unique user experiences 3. Treat employees as consumers 4. Address quality early – it matters more on mobile 5. Place a high priority on developer productivity #mstechdays #xamarin Code/développement
  17. 17. MOBILE STRATEGY BASICS 1. Don’t wait — start now building apps 2. Deliver mobile-unique user experiences 3. Treat employees as consumers 4. Address quality early – it matters more on mobile 5. Place a high priority on developer productivity #mstechdays #xamarin Code/développement
  18. 18. DON’T WAIT – GET STARTED NOW • Platform wars driving rapid changes • Waterfall approach is deadly • Dive in with your existing team, build POCs and iterate, iterate, iterate #mstechdays #xamarin Code/développement
  19. 19. MOBILE STRATEGY BASICS 1. Don’t wait — start now building apps 2. Deliver mobile-unique user experiences 3. Treat employees as consumers 4. Address quality early – it matters more on mobile 5. Place a high priority on developer productivity #mstechdays #xamarin Code/développement
  20. 20. DELIVER MOBILE-UNIQUE EXPERIENCES Mobile CRM app on the desktop Optimized for touch in the field Mobile: deliver new experiences by understanding and optimizing for user context #mstechdays #xamarin Code/développement
  21. 21. DELIVER MOBILE-UNIQUE EXPERIENCES #mstechdays #xamarin Code/développement
  22. 22. DELIVER MOBILE-UNIQUE EXPERIENCES #mstechdays #xamarin Code/développement
  23. 23. DELIVER MOBILE-UNIQUE EXPERIENCES #mstechdays #xamarin Code/développement
  24. 24. MOBILE STRATEGY BASICS 1. Don’t wait — start now building apps 2. Deliver mobile-unique user experiences 3. Treat employees as consumers 4. Address quality early – it matters more on mobile 5. Place a high priority on developer productivity #mstechdays #xamarin Code/développement
  25. 25. TREAT EMPLOYEES AS CONSUMERS Myth: You can deliver bad apps to your employees Mobile business process transformation is only as effective as the apps you deliver. #mstechdays #xamarin Code/développement
  26. 26. MOBILE STRATEGY BASICS 1. Don’t wait — start now building apps 2. Deliver mobile-unique user experiences 3. Treat employees as consumers 4. Address quality early – it matters more on mobile 5. Place a high priority on developer productivity #mstechdays #xamarin Code/développement
  27. 27. ADDRESS QUALITY EARLY #mstechdays #xamarin Code/développement
  28. 28. ADDRESS QUALITY EARLY 5 OS VERSIONS = = #mstechdays #xamarin × 20 LANGUAGES 3 OS VERSIONS × 8 MANUFACTURERS × × 27 SCREEN SIZES 8 DEVICES Code/développement × 20 LANGUAGES
  29. 29. ADDRESS QUALITY EARLY #mstechdays #xamarin Code/développement
  30. 30. ADDRESS QUALITY EARLY #mstechdays #xamarin Code/développement
  31. 31. ADDRESS QUALITY EARLY #mstechdays #xamarin Code/développement
  32. 32. ADDRESS QUALITY EARLY #mstechdays #xamarin Code/développement
  33. 33. ADDRESS QUALITY EARLY Automatically Test Your Apps on Hundreds of Real Devices in the Cloud #mstechdays #xamarin Code/développement
  34. 34. ADDRESS QUALITY EARLY #mstechdays #xamarin Code/développement
  35. 35. MOBILE STRATEGY BASICS 1. Don’t wait — start now building apps 2. Deliver mobile-unique user experiences 3. Treat employees as consumers 4. Address quality early – it matters more on mobile 5. Place a high priority on developer productivity #mstechdays #xamarin Code/développement
  36. 36. SWEET SPOT FOR THE SUCCESSFUL MOBILE ENTERPRISE + - #mstechdays #xamarin + Code/développement
  37. 37. THE SILOED APPROACH: #mstechdays #xamarin Code/développement
  38. 38. THE SILOED APPROACH: MULTIPLE TEAMS AND MULTIPLE CODE BASES ARE EXPENSIVE AND SLOW + - #mstechdays #xamarin ✗ + Code/développement
  39. 39. THE WRITE-ONCE-RUN-ANYWHERE APPROACH Black Box #mstechdays #xamarin HTML Hybrid scenarios (Semi-native apps) like PhoneGap Code/développement
  40. 40. THE WRITE-ONCE-RUN-ANYWHERE APPROACH ✗ #mstechdays #xamarin Code/développement
  41. 41. PLACE A HIGH-PRIORITY ON DEVELOPER PRODUCTIVITY Fully native apps written entirely in C# Xamarin exposes 100% of iOS and Android APIs in C# Native UI Native UI Native UI C# + XIB C# + XML C# + XAML Mobilize existing code, skills, and tools including Visual Studio Share app logic code across device platforms #mstechdays #xamarin Code/développement
  42. 42. PLACE A HIGH PRIORITY ON DEVELOPER PRODUCTIVITY #mstechdays #xamarin Code/développement
  43. 43. MOBILE STRATEGY BASICS 1. Don’t wait — start now building apps 2. Deliver mobile-unique user experiences 3. Treat employees as consumers 4. Address quality early – it matters more on mobile 5. Place a high priority on developer productivity #mstechdays #xamarin Code/développement
  44. 44. Digital is business

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