MeeGo AppLab Desktop Summit 2011 - AppUp


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Bjoern explaining AppUp and the Intel AppUp developer program

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MeeGo AppLab Desktop Summit 2011 - AppUp

  1. 1. Björn Taubert / Intel GmbHMarketing Manager Intel AppUp(SM) developer programIntel AppUp Application Lab SMDesktop Summit Aug 10th 2011
  2. 2. Develop4AtomEU Monika_AppUp sulagarcia 7grad
  3. 3. Legal Disclaimer• INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL® PRODUCTS. EXCEPT AS PROVIDED IN INTEL’S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY RELATING TO SALE AND/OR USE OF INTEL PRODUCTS, INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT, OR OTHER INTELLECTUAL PROPERTY RIGHT.• Intel products are not intended for use in medical, life-saving, life sustaining, critical control or safety systems, or in nuclear facility applications.• Intel products may contain design defects or errors known as errata which may cause the product to deviate from published specifications. Current characterized errata are available on request.• Intel may make changes to dates, specifications, product descriptions, and plans referenced in this document at any time, without notice.• This document may contain information on products in the design phase of development. The information here is subject to change without notice. Do not finalize a design with this information.• Designers must not rely on the absence or characteristics of any features or instructions marked "reserved" or "undefined." Intel reserves these for future definition and shall have no responsibility whatsoever for conflicts or incompatibilities arising from future changes to them.• Intel Corporation may have patents or pending patent applications, trademarks, copyrights, or other intellectual property rights that relate to the presented subject matter. The furnishing of documents and other materials and information does not provide any license, express or implied, by estoppel or otherwise, to any such patents, trademarks, copyrights, or other intellectual property rights.• Wireless connectivity and some features may require you to purchase additional software, services or external hardware.• Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations• Intel, the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.Copyright © 2011 Intel Corporation. All rights reserved. Intel Confidential - Customer NDA Use Only. * Other Names and Brands maybeclaimed as the property of others. All dates, plans and features are preliminary and subject to change without notice.
  4. 4. Agenda • Introduction • What is Intel AppUpSM? • What does Intel do to bring my App to consumers? • What is the development program4
  5. 5. What is AppUp?5
  6. 6. AppUp first focused on 70,000,000 netbooks powered by the Intel® Atom™ processor. Majority of netbooks sold primarily to consumers, and gaming is a top use of the devices. -Intel Market Research “To date 70 million netbooks powered by the Intel Atom processor have been sold.”, December 20, 2010* Other names and brands may be claimed as the property of others. 7
  7. 7. AppUp now supports laptops too Year 2005 2011 2012 2013 2014 Worldwide Mobile PC Sales (#Millions) 66.3 199.9 234.7 271.5 264.0 Source: In-Stat* Other names and brands may be claimed as the property of others. 8
  8. 8. What does Intel do to bring my App to consumers?9
  9. 9. Intel AppUp SM center homepage & appup.fr10
  10. 10. Intel AppUp(SM) newsletters & blog11
  11. 11. Intel AppUp(SM) center12
  12. 12. Intel AppUpSM center13
  13. 13. Intel AppUp program – makes it easy for consumers SM The client – the AppUp Center – the one place the user needs to know - Find the games, choose from featured apps, staff picks, best rated … - Once signed up continuous purchase is easy (password protected) - All apps install and uninstall silently - no questions asked & no traces left behind - Start apps from the MyApps section - Uninstall apps from the MyApps section The customer has the complete management cycle in one place - easy14
  14. 14. What is the developer program?15
  15. 15. Intel AppUpSM developer program .fr/.de/. es16
  16. 16. Intel AppUpSM by numbers 1.250,000+ Number of Unique Visitors 65,000+ Registered Members 4,300+ Applications available 18 Intel AppUp powered stores 2 OS’s – Windows*, MeeGo* 1 Source developers program17
  17. 17. Intel AppUpSM center model Service Partner OEM Provider Retailer Market place Smart TVsDesktops Embedded Netbooks Handhelds Laptops Personal Tablets IVI Devices18
  18. 18. Intel AppUpSM center & developer program For Consumers – Intel AppUpSM center + OEM/service providerUsers co-branded app stores App Store – Rich catalog of applications For OEMs/Retailers/Service ProvidersDevelopers & – Intel AppUpSM center for TTMApplications Developer – Intel drives ISV recruitment & dev Framework – Co-branded store with revenue shareOperating – App store scalable to future devices: smart phones, handheld, embeddedSystems For Developers and ISVs – Tools, SDKs for MeeGo*, Windows*, andCompatible various runtimesHW – New sales channels – Support for multiple devices19
  19. 19. Intel AppUpSM business model Intel manages: validation, licensing, billing and distribution Consumer App Store Developer App Components*
  20. 20. Intel AppUpSM business model …and many more on the way21
  21. 21. Intel AppUpSM has world-wide reachConsumer Developer• Free apps can be downloaded from • Free apps can be submitted from anywhere* in the world anywhere* in the world• Consumers can purchase apps in: • Developers can submit paid apps from: − 5 Americas Countries incl. US and Canada (USD) − 10 Americas Countries − 30 EMEA Countries (GBP in UK, EUR rest) − 14 APAC Countries − 14 APAC Countries (USD) − 38 EMEA Countries * Except for US embargoed countries.22
  22. 22. Supporting innovative application development Legends Funding for developers and ISV’s Best App for Multiple Devices Rewards for superior MeeGo apps23
  23. 23. Supporting innovative application development