Building a Retail Brand - presentation at the India Retail Summit 2005

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Things to remember:
(1) 60-70% of brand launches fail.
(2) “Brand” ≠ Name ≠ Logo ≠ Company
(3) Brands are built by more things than we can imagine

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Building a Retail Brand - presentation at the India Retail Summit 2005

  1. 1. Building a Retail Brand THIRD EYESIGHT India Retail Summit Mumbai, 24 November 2005
  2. 2. Where Did They Come From?  BVLGARI    Business launched in 1963, first Zara store in 1975 Starbucks   ZARA ZARA   Founder Sotirios Voulgaris opened his first store in 1884 Boulgaris > Bulgari > BVLGARI First store in 1971 Hennes & Mauritz (H&M)  Business launched in 1947 Building a Retail Brand
  3. 3. Where Did They Come From?  Raymond   Bombay Dyeing   Launched in 1925 Wadia family, originally master shipbuilders, launch a textile manufacturing company, The Bombay Dyeing & Weaving Mills in 1879 Dabur  Doctor Burman (“Daktar Burman”) launched his pharmacy in 1884 Building a Retail Brand
  4. 4. Growth of a Brand - The 3 Cs  Context  History  Consistency  Experience  Constancy  Trust Building a Retail Brand
  5. 5. The Flywheel Effect  flywheel, heavy metal wheel attached to a drive shaft, having most of its weight concentrated at the circumference. Such a wheel resists changes in speed and steadies the rotation of the shaft where a power source such as a piston engine exerts an uneven torque on the shaft or where the load is intermittent, as in piston pumps or punches. By slowly increasing the speed of a flywheel a small motor can store up energy that, if released in a short time, enables the motor to perform a function for which it is ordinarily too small. Building a Retail Brand
  6. 6. Highlights to Remember  60-70% of brand launches fail  “Brand” ≠ Name ≠ Logo ≠ Company  Brands are built by more things than we can imagine Conscious building blocks  Unconscious – “everything sells”  External Factors  Building a Retail Brand
  7. 7. Brand Steward(s) = Servant Leaders
  8. 8. Thank You Devangshu Dutta, Chief Executive, THIRD EYESIGHT +91 (124) 4293478 http://thirdeyesight.in/blog http://facebook.com/thirdeyesight Building a Retail Brand

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