“Social mapping and stakeholder
diffusion as an integral basis for
business development in the oil and gas
industry in Ind...
Objectives
• Share our experiences : helping companies in
CSR (Corporate Social Responsibility) planning
• Introduce a new...
Maps
• Maps are more than piece of paper. They are
stories, conversations, lives and songs lived
out in a place and are in...
Limitations of Focus Group Discussion
1. Different education, social status, age  will
not talk
2. “Wish list” not “Needs...
Investigate and Ethnography
• Investigate
to search out and examine the particulars of in
an attempt to learn the facts ab...
Stakeholder Diffusion
• Combination of Investigation and Ethnography
• Live-in: researchers become part of
stakeholders, l...
Objectives
• Build the trust, listen to their ‘stories’, have
close conversation
• Know key relevant stakeholders
• Invest...
Scope of Social Mapping
1. Geography:
a. The size of lands, farms, dry and wet lands, rice
field
b. Village borders
c. Cli...
3. Local context
a.
b.
c.
d.

Local government regulations
Local business practices
History
Local wisdom: beliefs, norms, ...
4. Stakeholder mapping and analysis:
a. Type of stakeholder and their roles
b. Mitchel, Agle, Wood (1997) : power.
Legitim...
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Maria Nindita Radyati Social mapping and stakeholder diffusion

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Maria Nindita Radyati Social mapping and stakeholder diffusion

  1. 1. “Social mapping and stakeholder diffusion as an integral basis for business development in the oil and gas industry in Indonesia” Maria R. Nindita Radyati
  2. 2. Objectives • Share our experiences : helping companies in CSR (Corporate Social Responsibility) planning • Introduce a new approach for doing social mapping, namely: “Stakeholder Diffusion” • Describe its context, advantages & disadvantages, and tactics • Explain scope of social mapping
  3. 3. Maps • Maps are more than piece of paper. They are stories, conversations, lives and songs lived out in a place and are inseparable from political and cultural context in which they are used’ (Warren 2004) • Social Mapping: understanding the geographical area, people, social networks and interactions, cultural practices and local wisdom www.mmcsrusakti.org
  4. 4. Limitations of Focus Group Discussion 1. Different education, social status, age  will not talk 2. “Wish list” not “Needs List”
  5. 5. Investigate and Ethnography • Investigate to search out and examine the particulars of in an attempt to learn the facts about something hidden, unique, or complex, especially in an attempt to find a motive, cause, or culprit • Ethnography the scientific description of peoples and cultures with their customs, habits, and mutual differences.
  6. 6. Stakeholder Diffusion • Combination of Investigation and Ethnography • Live-in: researchers become part of stakeholders, live like them, follow the conversation and culture,
  7. 7. Objectives • Build the trust, listen to their ‘stories’, have close conversation • Know key relevant stakeholders • Investigate the history, stories, taboos, and understand their problems and issues
  8. 8. Scope of Social Mapping 1. Geography: a. The size of lands, farms, dry and wet lands, rice field b. Village borders c. Climate: rainfall ferquency d. Topography 2. Demography: age groups, level of education, household income
  9. 9. 3. Local context a. b. c. d. Local government regulations Local business practices History Local wisdom: beliefs, norms, values, culture, taboos e. Strategic issues f. The dynamic of local politics
  10. 10. 4. Stakeholder mapping and analysis: a. Type of stakeholder and their roles b. Mitchel, Agle, Wood (1997) : power. Legitimacy, urgency 5. Perception, Needs and expectation from company 6. Potency Mapping 7. SWOT analysis 8. Recommendations

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