CE-4115, Immersive Android UI on Windows, by Apu Kumar

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Presentation CE-4115, Immersive Android UI on Windows, by Apu Kumar at the AMD Developer Summit (APU13) November 11-13, 2013

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CE-4115, Immersive Android UI on Windows, by Apu Kumar

  1. 1. the future of PC hinges on this….. Gaming Apu Kumar Senior Vice President Chief Deal Hacker Game Console Designer BlueStacks Summit 2013 Email: apu@bluestacks.com Twitter: @apu_kumar http://www.bluestacks.com Mobile: +1 650.6199110
  2. 2. THE RISE OF MOBILE
  3. 3. 1400 MOBILE ENVY ARM x86 ARM Million Units Total Global Device Shipments in 2013 – IDF – August 2013
  4. 4. TOP DOG
  5. 5. But it’s not all DOOM & GLOOM
  6. 6. the PC is alive & well in and emerging markets
  7. 7. BROWSE ON MOBILE BUY ON PC
  8. 8. So how is the PC Ecosystem RESPONDING ?!
  9. 9. PC Vendors and Chipset Makers • Are busy with new PC designs Adding touch screens Increasing battery life Improving overall performance • Ironically, every OEM is also adding Android tablets and phones to their existing PC portfolio !!
  10. 10. PC Vendors and Chipset Makers • Are stuck between a rock and a hard place Windows 8 has not been a great success Windows 8.1 is just starting Android tablets did not take off Android smartphones are growing gangbusters But not from the traditional PC brands • Growth is as elusive as the Yeti
  11. 11. But, what do consumers REALLY WANT ?!
  12. 12. Time Spent Online By Platform Smartphones and Tablets eclipse the PC
  13. 13. Gaming, By Platform & Demographic Smartphones and Tablets eclipse the PC
  14. 14. What Consumers Want • Consumers:       Spend a lot more time on mobile devices Play games, casual and mid-core, on mobile Spend $$ in games and apps on mobile Use more apps than ever before Prefer apps over traditional web sites Consume media / video on mobile But this mobile content is just not available on PCs 
  15. 15. 10 clicks and 3 forms to order your Pizza on PC 3 taps and 1 form to order your Pizza on mobile
  16. 16. The answer is obvious GREAT CONTENT
  17. 17. GROWTH OF MOBILE CONTENT & APPS 25 BILLION App Downloads
  18. 18. Embrace Mobile Bridge the great divide
  19. 19. The PC needs to EVOLVE
  20. 20. THE PC NEEDS TO EVOLVE ALONG 3 2 3 VECTORS 1
  21. 21. 2 CONTENT
  22. 22. Bring Mobile Content to PC • The PC Ecosystem is actively trying to: Enable Android on PC Bring mobile apps and content to PC Bring mobile games to PC • PC OEMs have gone down 3 paths: Android + Windows dual boot Android + Windows side by side Android apps embedded in Windows
  23. 23. The End of Dual Boot How many personalities does a PC really need? Win 8 Desktop Win 8 Metro Dual Boot Android
  24. 24. Android + Windows Side by Side
  25. 25. Focus on Apps & Games Users just want games, apps and the same great content they already have on mobile Android games and apps in Win 8 Metro
  26. 26. DEMO BlueStacks “Android Enabled” AMD PC
  27. 27. 3 DESIGN
  28. 28. Convertibles. Off to the races…
  29. 29. The Contorting Convertibles
  30. 30. Touch Screens & Detachable Keyboards
  31. 31. Another Device 39%
  32. 32. The Next Great PC • There is the need for phenomenal industrial design to create the perfect convertible or hybrid • There is the need for all-day battery life combined with powerful processors and graphics, but this may not be enough • There is the need for great content and great apps • We truly need to think outside the proverbial box to design the next great PC
  33. 33. What if we started to tinker with the 3-decade old PC architecture What if we add an ARM chip to the x86 PC ? What if we ran multiple Os-es on the same PC and gave users all the apps and games they ever wanted?
  34. 34. ARM SoC + x86 Platform • External USB Accessory • On-board USB add-on Will reveal at CES 2014 The ARM SoC would run Android apps and a custom software stack to seamlessly merge the app experience with the Windows OS on the x86 platform
  35. 35. Best of Both Worlds Embracing the ARM SoC and combining it with the traditional PC architecture would result in the most potent PC every designed x86 PC, Windows 8 ARM SoC via USB Apps would run natively on the ARM SoC. The visual experience would be seamlessly blended with Windows OS. App would show up as desktop icons or tiles in Metro
  36. 36. Partnership with AMD
  37. 37. AMD believes I was conceived in one of their labs, and they named their annual summit after me !! 
  38. 38. BlueStacks + AMD • Well, turns out BlueStacks AMD as well • We are collaborating with AMD on a strategic partnership to optimize BlueStacks for AMD’s next generation platforms and to create “Android-enabled” PCs • The new version of BlueStacks will be available to OEM partners around CES timeframe • Be sure to stop by the AMD booth and BlueStacks booth at CES 2014
  39. 39. thank you danke ありがとうございました merci grazie 謝謝 gracias Apu Kumar Senior Vice President Chief Deal Hacker ‫شکریہ‬ Game Console Designer BlueStacks 감사합니다 Email: apu@bluestacks.com ‫תודה‬ Twitter: @apu_kumar Website: http://www.bluestacks.com/ धन्यवाद Mobile: +1 650.6199110

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