Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Packinnova 2011

3,338 views

Published on

  • Be the first to comment

  • Be the first to like this

Packinnova 2011

  1. 1.
  2. 2. Design<br />a Novel, Practical & Versatile <br />small-packaging design concept <br />for the value conscious consumer<br /> in rural and urban India.<br />
  3. 3. Challenge Existing Solutions<br />Like <br />Sachets,<br />Blister packs <br />and their variants<br />
  4. 4. Innovate <br />with afresh perspective to <br />packaging design<br />
  5. 5. Usable, <br />Versatile <br />Multi Use High on visibility <br />Practical and<br />Easy to manufacture<br />
  6. 6. What are we NOT looking for?<br />Or anything that’s available in the market<br />
  7. 7. Where do we want you to innovate?<br />
  8. 8. For the Consumer<br />AESTHETICS<br />COMMUNICATION<br />CONVENIENCE<br />
  9. 9. For the Retailer<br />BEAUTY<br />IN SHOP<br />CONVENIENCE OF STORAGE<br />CONVENIENCE OF DISPLAY<br />
  10. 10. For <br />First Impact<br />
  11. 11. For <br />Cost<br />MATERIALS<br />PROCESSES<br />SYSTEMS<br />
  12. 12. For the <br />Bottom of the Pyramid<br />Apply <br />design thinking<br />on <br />products <br />and <br />systems<br />
  13. 13. How to submit your designs?<br />
  14. 14. Email your submissions to packinnova@desmania.com<br />Weave a storyaround your concept. <br />Sell us the story on a presentation (ppt or pdf formats only)<br />Create your presentations on a 10” by 7.5” sheet (PDF)<br />Feel free to add videos, mood boards and evolution sketches<br />Limit your file size to 10Mb (post us video links, don't embed them)<br />
  15. 15. How will your entries be judged?<br />
  16. 16. Novelty<br /><ul><li> The suggested solution for small size packaging (2 – 20 gms) needs to be novel and new tothe Indian consumers with a potential to disrupt existing small size packaging, such as, sachets
  17. 17. The packaging solution provided should be unique and innovative without being similar to sachets/ blister packs etc available in the market </li></ul> <br /> <br />
  18. 18. Affordability<br />The cost of the materials and the potential manufacturability should enable this packagingsolution to be very cost effective.<br />
  19. 19. Functional Efficiency<br /><ul><li> Support for multiple usages – not just a single “use & throw”. (approx 3 to 7 uses of product)
  20. 20. Intuitive Ease of use
  21. 21. Suitability for rural kirana store environment and in-store visibility
  22. 22. Focus on multiple content types such as powder, liquid, gel, cream etc. (separate ideas welcome for each content type)</li></li></ul><li>What do you stand to win?<br />
  23. 23. Rs 100000 for the winning entry<br />Rs 75000 for the first runner up<br />Rs 50000 for the second runner up<br />The Jury’s decision will be final and binding<br />
  24. 24. Get Inspired !!<br />By mother nature …<br />
  25. 25. Get Inspired !!<br />Things you eat …<br />
  26. 26. Get Inspired !!<br />Existing innovations…<br />
  27. 27. Get Inspired !!<br />Packaging worldwide…<br />
  28. 28. FAQs<br />Submission format? <br />Print resolution PDF on A4 sheets.<br />No. of entries?<br />As many<br />Deadline?<br />July 20, 2011<br />Hardcopy?<br />Only soft copy to be mailed<br />Eligibility?<br />Need to be a student in India<br />
  29. 29. www.packinnova.inGood Luck!<br />

×