Transforming UX integration from reaction to strategy

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UX practices have helped agile teams clear paths, with activities like usability testing and rapid prototyping used to identify and fix usability problems. Now they need to extend to helping teams pathfind—using user research and facilitation skills to elicit shared product goals, help with backlog planning, and define 'done'.

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Transforming UX integration from reaction to strategy

  1. 1. Transforming UX integration from reaction to strategy Desirée Sy Balanced Team Conference 2011© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  2. 2. @DesireeSy dsy.agileUX@gmail.com Autodesk Product Design & Learning Media & Entertainment *but views expressed today are my own© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  3. 3. agile UX activities© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  4. 4. Create prototypes Rapid usability testing Identify and fix problems Define staged specifications Check implementation© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  5. 5. Machete Clear obstacles (faster & better)© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  6. 6. Compass Check direction (refine intent)© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  7. 7. Rapid longitudinal user research Set design goals Group & prioritize backlog Phrase the releases Refine & recognize “done” Infuse design thinking© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  8. 8. © 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  9. 9. Agile UX toolkit (tutorial) Integrating with Agile: Advanced Techniques (workshop)© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  10. 10. Agile UX toolkit slides & references: bit.ly/pdyqhF© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  11. 11. http://dux.typepad.com/files/sy_agile-ucd.pdf© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  12. 12. collaborative continuous iterative incremental© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  13. 13. !"#$%&(&)$*++#+"& !"#$%&(&,*-.-/&© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  14. 14. Morning blocking points • Initial release planning (laying out backlog) • Articulating & accepting the business goals • Thinking about business & its impact on design© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  15. 15. feature lists© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  16. 16. Downstream effects • User workflow not considered as part of planning • Technical opportunities often not realized • Business goals are not made discrete & measurable • ... when we all get making, we lose sight of the goal© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  17. 17. Integrating with Agile: Advanced Techniques© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  18. 18. product definition ≠ product implementation© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  19. 19. product definition ≠ product implementation business development© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  20. 20. product definition ≠ product implementation business development UX?© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  21. 21. product definition ≠ product implementation business development UX© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  22. 22. product definition ≠ product implementation business development UX UX© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  23. 23. Effects of this division • Were back to throwing it over the wall • "Too busy to babysit" (!!) • Business goals are not made discrete & measurable • ... when we all get making, we lose sight of the goal© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  24. 24. reaction >> strategy© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  25. 25. product definition + product implementation = business + development + QA + UX© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  26. 26. we all own & sell the product© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  27. 27. UX + development UX + QA UX + business?© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  28. 28. collaborative continuous iterative incremental© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  29. 29. Rapid longitudinal user research Set design goals Group & prioritize backlog Phrase the releases Refine & recognize “done” Infuse design thinking© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  30. 30. Create prototypes Rapid usability testing Identify and fix problems Define mini-specifications Check implementation© 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0
  31. 31. © 2011 Desirée Sy License: Creative Commonswww.slideshare.net/DesireeSy Attribution-Share Alike 3.0

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