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Service design 2014
Background 
Insly is a spin-off from IIZI Group – market leading 
insurance broker group in CEE region starting from 2000. 
Insly provides a cloud based system for insurance agents 
and brokers simplifying their sales process, business 
administration and reporting.
Insly is a cloud based tool, open a browser, 
log in and off you go
What was the underlying problem? 
The traditional insurance businesses are going out of date. They largely 
rely on paper, Excel and old-school hardware based solutions. 
Only the biggest businesses could afford inhouse development of 
automated insurance tools and services. 
Insly makes it easy to start, run and manage your insurance business, 
be it big or small.
The goal is to conquer the world 
1 million small insurance brokers 
and agents worldwide 2% of market share translates to 
€50 million in annual license fees
The design 
process
The design 
process
Insly is easily customizable
How it was achieved 
Getting everyone on board — from staff 
to the owners of the company. 
Letting go of traditional insurance business 
principles and routines. 
Prototyping on the go with the design 
and development teams.
Success story 
Insly is already used by more than 60 companies 
in 6 different countries. 
As of July this year, Insly is a forerunner among 
Startupbootcamp’s top 10 best finance & technology 
startups

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Insly / Estonian Design Awards 2014

  • 2. Background Insly is a spin-off from IIZI Group – market leading insurance broker group in CEE region starting from 2000. Insly provides a cloud based system for insurance agents and brokers simplifying their sales process, business administration and reporting.
  • 3. Insly is a cloud based tool, open a browser, log in and off you go
  • 4. What was the underlying problem? The traditional insurance businesses are going out of date. They largely rely on paper, Excel and old-school hardware based solutions. Only the biggest businesses could afford inhouse development of automated insurance tools and services. Insly makes it easy to start, run and manage your insurance business, be it big or small.
  • 5. The goal is to conquer the world 1 million small insurance brokers and agents worldwide 2% of market share translates to €50 million in annual license fees
  • 8. Insly is easily customizable
  • 9. How it was achieved Getting everyone on board — from staff to the owners of the company. Letting go of traditional insurance business principles and routines. Prototyping on the go with the design and development teams.
  • 10. Success story Insly is already used by more than 60 companies in 6 different countries. As of July this year, Insly is a forerunner among Startupbootcamp’s top 10 best finance & technology startups