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Importance of design in extending Ireland’s global reach for SMEs
Cricut – One CEO’s Story
What he did right:
Bet on goodwill of consumer
Used the product to rebuild the brand
What he did right:
Invested in the creative nature of the business
and in the emotion behind the brand
What he did right:
Had the vision to see the long term goal but
the patience to plan success as a series of
deliberate ite...
What he did right:
Didn’t trust his gut
Used his charisma to get others to excel
Built a tight internal team
Built a tight...
“MakerBot + Pinterest = Cricut, craft juggernaut”
-Wired Magazine
“3D printing may be the future but Cricut Explore
is now...
Brian's IBEC CEO Conference Slides
Brian's IBEC CEO Conference Slides
Brian's IBEC CEO Conference Slides
Brian's IBEC CEO Conference Slides
Brian's IBEC CEO Conference Slides
Brian's IBEC CEO Conference Slides
Brian's IBEC CEO Conference Slides
Brian's IBEC CEO Conference Slides
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Brian's IBEC CEO Conference Slides

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Slides from Brian Stephen's presentation at IBEC CEO Leadership Conference in Dublin Castle.

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Brian's IBEC CEO Conference Slides

  1. 1. Importance of design in extending Ireland’s global reach for SMEs Cricut – One CEO’s Story
  2. 2. What he did right: Bet on goodwill of consumer Used the product to rebuild the brand
  3. 3. What he did right: Invested in the creative nature of the business and in the emotion behind the brand
  4. 4. What he did right: Had the vision to see the long term goal but the patience to plan success as a series of deliberate iterations.
  5. 5. What he did right: Didn’t trust his gut Used his charisma to get others to excel Built a tight internal team Built a tight external partner team
  6. 6. “MakerBot + Pinterest = Cricut, craft juggernaut” -Wired Magazine “3D printing may be the future but Cricut Explore is now” - Forbes

Slides from Brian Stephen's presentation at IBEC CEO Leadership Conference in Dublin Castle.

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