How To Integrate Prototyping Into
The Design Process Using 3D Printing
Before We Start
 This webinar will be available afterwards at
designworldonline.com & via email
 Q&A at the end of the p...
Moderator

Leslie Langnau
Design World

Presenter

Jim Warner

Gerry Berberian

Kaleidoscope

Stratasys
Kaleidoscope is the world’s premier Integrated
Design and Realization agency.
We believe brand is an ecosystem. A collection
of inter-connected elements that communicate
a promise to people.
Our consumer insight driven approach allows
us to strategically position brands for maximum
Impact within the retail conte...
Through Co-Creation, we combine multidisciplinary team perspectives to solve problems
and uncover new opportunities.
®
Iterative Design Thinking.
Through our process we explore, we resolve, we
connect. We never stop learning and improving....
Integrated Services

Our teams provide strategic, creative and technical
services seamlessly combined to create holistic b...
Before beginning, you
need to clearly define
what prototype means
to you.
1. An example, sample, model
2. Breadboard, POC, looks-like,
solid/hollow, rough/finished,
3D visuals
3. Aesthetical, func...
Now, you need
to answer the
following 3 very
important questions…
1. What business are you in?
2. What is your creative
development/manufacturing
process?
3. How do you make things?
Based upon your
analysis, you then
need to redefine
yourself per…
1. Unveil your new process
2. Unveil your new Organizational
Structure and staffing requirements
3. Procure new and advanc...
Ah, which 3D printer
should I purchase…
which one is the best ?
WAIT!
…who ever said you
need to get only ONE
3D printer ?
Does a car mechanic
have only ONE tool ?!
NO!
To make things in today’s
business world, you need
a vast array of different
methods.
You have to do things
faster, bigger and better
than you have before…
…and have a culture,
leadership and vision
that supports your
change, and remember -
Process is KING !
Iterative Design
Thinking
Rapid Ideation
Iterative
Prototyping
Rapid Feedback
Technical
Refinement
Consumer
Validation
Production
Liaison
Roll-Out/
Evaluate
A Deeper Dive into the
Overall Development
Process Integrated with
Model Making
Fail
Fast
Forward

1
IDT
Cardboard
Foam Core
Clay
Carve
MakerBot

RI

IP

RR

TR

PL
Fail
Fast
Forward

Develop

1

2

3

IDT

RI

IP

Cardboard
Foam Core
Clay
Carve
MakerBot

CNC Foam
Construct
Scan/Cut
REN...
Fail
Fast
Forward

Develop

Feedback

1

2

3

4

IDT

RI

IP

RR

Cardboard
Foam Core
Clay
Carve
MakerBot

CNC Foam
Const...
Fail
Fast
Forward

Develop

Feedback

Implement

5 - 8

1

2

3

4

IDT

RI

IP

RR

Cardboard
Foam Core
Clay
Carve
MakerB...
Fail
Fast
Forward

Develop

Feedback

Implement

5 - 8

1

2

3

4

IDT

RI

IP

RR

TR

PL
What We Have Learned
About Process and
Model Making.
1.

Learn to Fail Often.
1.
2.

Learn to Fail Often.
Think Different.
1.
2.
3.

Learn to Fail Often.
Think Different.
Be Upfront/Honest.
1.
2.
3.
4.

Learn to Fail Often.
Think Different.
Be Upfront/Honest.
Don’t Settle For Less.
1.
2.
3.
4.
5.

Learn to Fail Often.
Think Different.
Be upfront/Honest.
Don’t Settle For Less.
Lead Your Technology.
1.
2.
3.
4.
5.
6.

Learn to Fail Often.
Think Different.
Be Upfront/Honest.
Don’t Settle For Less.
Lead Your Technology.
D...
Challenge to all
attendees.
Integrate.
Integrate.
Innovate.
Integrate.
Innovate.
Model !
Stratasys Overview
Gerry Berberian
Stratasys - A Powerful Resource
•

Headquartered in Eden Prairie, MN and
Rehovot, Israel

•

Global workforce of over 1100...
Stratasys Customers
More than 8,000 customers worldwide
Global brands as well as smaller
companies

Our customers are from...
A Stratasys for Every Product Stage
Concept

Prototype

Production
A World of Material Possibilities
Thermoplastics
Durable
– ABS
– Production-grade
– Realistic parts
– Translucent
Function...
Polyjet & FDM Technologies
Polyjet

FDM
Liquefier

Plastic
Filament
UV Light

Extrusion

Material B

Material
Cartridge

M...
Questions?
Design World

Leslie Langnau
llangnau@wtwhmedia.com
Phone: 440.234.4531
Twitter: @DW_RapidMfg

Kaleidoscope

Ji...
Thank You
 This webinar will be available at designworldonline.com & email
 Tweet with hashtag #DWwebinar

 Connect wit...
How To Integrate Prototyping Into The Design Process Using 3D Printing
How To Integrate Prototyping Into The Design Process Using 3D Printing
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How To Integrate Prototyping Into The Design Process Using 3D Printing

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How do you define “prototyping”? How does your group include prototyping into your design methodology during the conceptualization, development and implementation phases of product and structural package design? Do you include brand and graphic communications? How should your group specifically leverage 3D printing along your process?
Join Kaleidoscope Global Managing Design Director Jim Warner for a 45–minute discussion on how to get the most out of using various 3D printing technologies throughout your process. We highlight our Iterative Design Thinking® approach to design under the auspices of a Co-Creation culture. This approach allows project stakeholders to gather and build on feedback to bring best practices to market and generate results.

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How To Integrate Prototyping Into The Design Process Using 3D Printing

  1. 1. How To Integrate Prototyping Into The Design Process Using 3D Printing
  2. 2. Before We Start  This webinar will be available afterwards at designworldonline.com & via email  Q&A at the end of the presentation  Hashtag for this webinar: #DWwebinar
  3. 3. Moderator Leslie Langnau Design World Presenter Jim Warner Gerry Berberian Kaleidoscope Stratasys
  4. 4. Kaleidoscope is the world’s premier Integrated Design and Realization agency.
  5. 5. We believe brand is an ecosystem. A collection of inter-connected elements that communicate a promise to people.
  6. 6. Our consumer insight driven approach allows us to strategically position brands for maximum Impact within the retail context.
  7. 7. Through Co-Creation, we combine multidisciplinary team perspectives to solve problems and uncover new opportunities.
  8. 8. ® Iterative Design Thinking. Through our process we explore, we resolve, we connect. We never stop learning and improving. Iterative Design Thinking™
  9. 9. Integrated Services Our teams provide strategic, creative and technical services seamlessly combined to create holistic brand and packaging results. User Research Consumer Journey Mapping Design & Brand Strategy Category Analysis Brand Design Structural Packaging Engineering Realization 2D/3D Production Liaison
  10. 10. Before beginning, you need to clearly define what prototype means to you.
  11. 11. 1. An example, sample, model 2. Breadboard, POC, looks-like, solid/hollow, rough/finished, 3D visuals 3. Aesthetical, function, technical/ manufacturing evaluation
  12. 12. Now, you need to answer the following 3 very important questions…
  13. 13. 1. What business are you in? 2. What is your creative development/manufacturing process? 3. How do you make things?
  14. 14. Based upon your analysis, you then need to redefine yourself per…
  15. 15. 1. Unveil your new process 2. Unveil your new Organizational Structure and staffing requirements 3. Procure new and advanced equipment
  16. 16. Ah, which 3D printer should I purchase… which one is the best ?
  17. 17. WAIT!
  18. 18. …who ever said you need to get only ONE 3D printer ?
  19. 19. Does a car mechanic have only ONE tool ?!
  20. 20. NO!
  21. 21. To make things in today’s business world, you need a vast array of different methods.
  22. 22. You have to do things faster, bigger and better than you have before…
  23. 23. …and have a culture, leadership and vision that supports your change, and remember -
  24. 24. Process is KING !
  25. 25. Iterative Design Thinking
  26. 26. Rapid Ideation
  27. 27. Iterative Prototyping
  28. 28. Rapid Feedback
  29. 29. Technical Refinement
  30. 30. Consumer Validation
  31. 31. Production Liaison
  32. 32. Roll-Out/ Evaluate
  33. 33. A Deeper Dive into the Overall Development Process Integrated with Model Making
  34. 34. Fail Fast Forward 1 IDT Cardboard Foam Core Clay Carve MakerBot RI IP RR TR PL
  35. 35. Fail Fast Forward Develop 1 2 3 IDT RI IP Cardboard Foam Core Clay Carve MakerBot CNC Foam Construct Scan/Cut REN MakerBot Objet 4-Axis Mill CNC Vac-Form REN Objet SLA RTV Mold Cast Decorate RR TR PL
  36. 36. Fail Fast Forward Develop Feedback 1 2 3 4 IDT RI IP RR Cardboard Foam Core Clay Carve MakerBot CNC Foam Construct Scan/Cut REN MakerBot Objet 4-Axis Mill CNC Vac-Form REN Objet SLA RTV Mold Cast Decorate 4-Axis Mill CNC Vac-Form Objet SLA REN RTV Mold Cast Soft Tool Construct Decorate TR PL
  37. 37. Fail Fast Forward Develop Feedback Implement 5 - 8 1 2 3 4 IDT RI IP RR Cardboard Foam Core Clay Carve MakerBot CNC Foam Construct Scan/Cut REN MakerBot Objet 4-Axis Mill CNC Vac-Form REN Objet SLA RTV Mold Cast Decorate 4-Axis Mill CNC Vac-Form Objet SLA REN RTV Mold Cast Soft Tool Construct Decorate TR Objet+ SLA 4-Axis Mill Soft Tool Hard Tool Cast Decorate PL Objet+ Pilot Tool Prod. Tool
  38. 38. Fail Fast Forward Develop Feedback Implement 5 - 8 1 2 3 4 IDT RI IP RR TR PL
  39. 39. What We Have Learned About Process and Model Making.
  40. 40. 1. Learn to Fail Often.
  41. 41. 1. 2. Learn to Fail Often. Think Different.
  42. 42. 1. 2. 3. Learn to Fail Often. Think Different. Be Upfront/Honest.
  43. 43. 1. 2. 3. 4. Learn to Fail Often. Think Different. Be Upfront/Honest. Don’t Settle For Less.
  44. 44. 1. 2. 3. 4. 5. Learn to Fail Often. Think Different. Be upfront/Honest. Don’t Settle For Less. Lead Your Technology.
  45. 45. 1. 2. 3. 4. 5. 6. Learn to Fail Often. Think Different. Be Upfront/Honest. Don’t Settle For Less. Lead Your Technology. Don’t Copy Others.
  46. 46. Challenge to all attendees.
  47. 47. Integrate.
  48. 48. Integrate. Innovate.
  49. 49. Integrate. Innovate. Model !
  50. 50. Stratasys Overview Gerry Berberian
  51. 51. Stratasys - A Powerful Resource • Headquartered in Eden Prairie, MN and Rehovot, Israel • Global workforce of over 1100 employees • $359M combined revenue (2012) • 500 granted or pending additive manufacturing patents globally • 20 technology & leadership awards • Over 29,000 3D Printers installed worldwide
  52. 52. Stratasys Customers More than 8,000 customers worldwide Global brands as well as smaller companies Our customers are from multiple industries Automotive Aerospace & Defense Industrial & commercial Consumer products Medical Government Education Architecture Toys
  53. 53. A Stratasys for Every Product Stage Concept Prototype Production
  54. 54. A World of Material Possibilities Thermoplastics Durable – ABS – Production-grade – Realistic parts – Translucent Functional – Anti-static – High strength – Manufacturing tools Industry-Ready – High strength – Sterilizable – Food & drug High-Performance – Flame retardant – Chemical-resistant – Low-toxicity – Finished parts Photopolymers Rigid – General purpose translucent – Polypropylene-like – High-temperature – ABS-like – Transparent Flexible, Rubber-like – High-elongation – Wide range of Shore Scale A values (Hardness) – High Tear Resistance Medical – Biocompatible for Hearing Aids – Biocompatible clear material – Dental Digital Composite Materials – Pre-defined Digital Materials™
  55. 55. Polyjet & FDM Technologies Polyjet FDM Liquefier Plastic Filament UV Light Extrusion Material B Material Cartridge Material A • Fine feature details • Multiple thermoplastics • Material Versatility (>120) • Accuracy
  56. 56. Questions? Design World Leslie Langnau llangnau@wtwhmedia.com Phone: 440.234.4531 Twitter: @DW_RapidMfg Kaleidoscope Jim Warner jwarner@thinkkaleidoscope.com Phone: 773.722.9300 Twitter: @Kaleidoscopechi Stratasys Gerry Berberian Gerald.Berberian@stratasys.com Phone: 978.495.5539
  57. 57. Thank You  This webinar will be available at designworldonline.com & email  Tweet with hashtag #DWwebinar  Connect with  Twitter: @DesignWorld  Facebook: facebook.com/engineeringexchange  LinkedIn: Design World Group  YouTube: youtube.com/designworldvideo  Discuss this on EngineeringExchange.com

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