Nesta feedback redesign_updated_han

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A Strategic Information Design project at the University of Dundee to redesign the feedback model for NESTA UK (National Endowment for Science, Technology and Arts)

Han Pham
MSc Design Ethnography
Han (at) Designswinger (dot) com

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Nesta feedback redesign_updated_han

  1. 1. In it for thelong haulSTAYING IN BUSINESS...AND GOING BEYOND FEEDBACK
  2. 2. In it for the long haul:An IntroductionThe Project:As part of the Strategic Information Design module at the University of Dundee, we were asked to redesigndata or materials for our clients program, Starter 4 Six, which is an enterprise support project led by NESTA(National Endowment for Science Technology and the Arts) in Scotland, which is open to individuals andteams with an innovative business idea in science, technology and the creative industries.The FocusAfter a strategic review of the clients needs, toolkit, online presence and videos, as well as competitivepartner sites, I chose to focus on building clarity in NESTAs feedback for their trainer programs.The Design StrategyInstead of creating an aggregate design of their existing data, I chose instead to focus on taking a strategiclook at how they approach teaching creative entreprise to their audience and incorporate these ideas topropose a redesign of their feedback mode. My hope is that this framework will better enhance their servicemodel, both internally and externally.This simple framework is a tool for understanding how to unite the general consensus between theirparticipants needs and their needs for long-term growth. In addition, thinking of our class as a team workingtoward a core client, it also serves a good complement to other students data visualizations.The strategic design itself is the visual model of FeedBACK:FeedFORWARD presented at the end of thispresentation. For context, Ive included it as part of an explanatory presentation.I chose to carry forward NESTAs existing simplified style for this design, focusing on font, text, and colorblocks and lines. Likewise, the model itself is meant to be simple and replicable within a workshop setting. Inaddition, the model builds upon NESTA values and philosophy as taught in their workshop and toolkit.Thank you.Han PhamUniversity of DundeeHan (at) designswinger (dot) com
  3. 3. Taking Starter 4 Sixtrainer workshops forwardWHAT NESTA KNOWS:“The toolkit is difficult to track.”“If you have 25 people on a program, it’s like 25 programs”“Trainer sessions brought it to life”“Amazing feedback... but don’t know what to do with it”
  4. 4. WHAT NESTA WANTS TO KNOW: Who do we need to get on board... to create a product that can spread worldwide?
  5. 5. WHAT NESTA WANTS: Use feedback longer term ... to help spread the word ... to build conversation and buy-in in Scotland and worldwide
  6. 6. IN ORDER TO BUILD CONVERSATION & BUY-IN,FEEDBACK NEEDS TO FEED... FORWARD
  7. 7. HOW?
  8. 8. HOW CAN NESTA GO FROM “OWNING” THEFEEDBACK... TO MAKING IT MORE OPEN SOURCE?
  9. 9. A LONG DAY CAN BE A BLUR: “The emphasis on developing the person, rather than just the business” “Would have liked more guidance on different models of delivering toolkit” “Quite a lot of listening... could have been more condensed” “Dessimination with colleagues could lead to useful collaborations” “More access to sessions like this to creatives” “Shadowing delivery would be great [in the future]” * Feedback from Train the Trainer workshops
  10. 10. BREAK IT DOWN.FEEDBACK FIT 6 CORE AREAS
  11. 11. 6 CORE AREAS:1. TOPIC & TOOLS > “The emphasis on developing the person, rather than just the business”2. DELIVERY > “Would have liked more guidance on different models of delivering toolkit”3. TIMING > “Quite a lot of listening... could have been more condensed”4. NETWORKING > “Dessimination with colleagues could lead to useful collaborations”5. INFRASTRUCTURE > “More access to sessions like this to creatives”6. FOLLOW UP > “Shadowing delivery would be great [in the future]”
  12. 12. 6 CORE AREAS:1. TOPIC & TOOLS2. DELIVERY3. TIMING4. NETWORKING5. INFRASTRUCTURE6. FOLLOW UP
  13. 13. USE THE BLUEPRINTING STRATEGY:1. Do it in small steps2. Map the entire process* From Creative Enterprise Toolkit
  14. 14. IF A LONG DAY CAN BE A BLUR,IDEAS CAN GET LOST.BREAK DOWN 6 CORE AREAS, TWICE.
  15. 15. step 1DURING THE SESSIONOFFER A “HOTPOINT” FEEDBACK SHEET TOCAPTURE IDEAS AS THEY ARISE.
  16. 16. FEEDBACK IN SMALL STEPS
  17. 17. “HOTPOINT” FEEDBACK SHEETTOPIC & TOOLS DELIVERY TIMING NETWORKING INFRASTRUCTURE FOLLOW UP HOW IS THE HOW IS THE DELIVERY HOW IS THE WHO DO YOU NEED HOW IS THE PROGRAM WHAT SUPPORT CONTENT? STYLE? SCHEDULE & PACING? TO CONNECT TO? STRUCTURE? DO YOU NEED FROM NESTA NEXT?
  18. 18. “HOTPOINT” FEEDBACK SHEET “Good “Dessimination emphasis on “... more “More access “Shadowing guidance on with colleagues developing the “Could have been to sessions like delivery would different models could lead to person, rather more condensed” this to be great [in the of delivering useful than just the toolkit” creatives” future]” collaborations” business”TOPIC & TOOLS DELIVERY TIMING NETWORKING INFRASTRUCTURE FOLLOW UP HOW IS THE HOW IS THE DELIVERY HOW IS THE WHO DO YOU NEED HOW IS THE PROGRAM WHAT SUPPORT CONTENT? STYLE? SCHEDULE & PACING? TO CONNECT TO? STRUCTURE & REACH? DO YOU NEED FROM NESTA NEXT?
  19. 19. step 2AFTER THE SESSIONGET THE BIG PICTURE.
  20. 20. BIG PICTURE FEEDBACK
  21. 21. TOPIC & TOOLS FEEDBACK: + WHAT WERE OUR UP _ STRENGTHS? W DE CKLLO LIV WHAT COULD WE BAFO ER IMPROVE? Y ED FEE RTU TI C M RU IN T G R AS F IN NETWORKING
  22. 22. A BIGGER PICTURE
  23. 23. D AR RW FO TOPIC & TOOLS ED FE FEEDBACK: WHAT WERE OUR UP STRENGTHS? W DE CKLLO LIV WHAT COULD WE BAFO ER IMPROVE? Y ED CV FE FEEDFORWARD: WHAT CAN YOU DO NEXTE R TAKE THIS FORWARD?TU TI (OBSTACLES, ACTIONS) C M RU IN T G AS WHO CAN HELP YOU? R F IN NETWORKING WHAT WILL BE THE IMPACT?
  24. 24. FIRST, FEEDBACK IN SMALL STEPS.THEN, FEEDBACK THAT MOVES FORWARD.
  25. 25. ... BY BUILDING CONVERSATIONS BEYOND NESTA “Create opportunities to share perspectives... and for ideas to be cross- pollinated” “Informal peer support can often be very valuable to validate thinking and inspire confidence” “Informal peer support is often more effective than formal, tutor-led support.” * From NESTA Tutor Notes
  26. 26. FEEDBACK|FEEDFORWARD CAN: Use feedback longer term ... to help spread the word ... to build conversation and buy-in in Scotland and worldwide
  27. 27. D AR RW FO TOPIC & TOOLS ED FE FEEDBACK: WHAT WERE OUR UP STRENGTHS? W DE CKLLO LIV WHAT COULD WE BAFO ER IMPROVE? Y ED CV FE FEEDFORWARD: WHAT CAN YOU DO NEXTE R TAKE THIS FORWARD?TU TI (OBSTACLES, ACTIONS) C M RU IN T G AS WHO CAN HELP YOU? R F IN NETWORKING WHAT WILL BE THE IMPACT?
  28. 28. MORE THAN FEEDBACK - FEEDFORWARD.
  29. 29. In it for the long haul A STRATEGIC REDESIGN OF NESTA’S FEEDBACK SERVICE MODELHan PhamUniversity of Dundee, MSc Design EthnographyHan@Designswinger.com
  30. 30. A STRATEGIC REDESIGN OF NESTA’SFEEDBACK SERVICE MODEL:IDEAS FOR IMPLEMENTATIONImplementation Service StrategyThis FeedBACK:FeedFORWARD feedback model was inspired by and incorporates not only NESTA’s philosophyand models, but also recognizes NESTA’s movement from owning the data to making it open source; from a paper-based kit to an online resource; from making it abstract to actionable.This model improves on the current questionnaire aggregate feedback model in a few ways: It helps participantscapture live feedback during the workshop; it focuses responses more specifically into 6 core topical areassuggested by existing feedback; the circuar model celebrates distinct individual trajectory of thoughts under aunified umbrella; and, most importantly it provides a blueprint for action for the participants themselves.A blueprint for actionIt’s important for NESTA to know what they need to do next; however most of the feedback actually centered onwhat the participants needed to review, reflect or do -- the idea of feeding action forward into the community.Therefore while capturing feedBACK for NESTA, this also can be a take-home action plan for the participantsthemselves about what they need to do next: What steps they can take; Who they need to connect with; whatimpact they want to have. This ties in with two core NESTA philosophies: building conversation and encouragingpeer networking and support.An online modelNESTA can facilitate this online conversation easily, by offering customized online templates for automatic emails tobe sent for general audiences and needs. Current feedback suggests that next steps fall into similar areas acrossparticipants: reviewing the materials with peers, reviewing the materials with a supervisor for buy-in, incorporating itinto a current teaching plan; creating a new course; using the materials for themselves. This feedFORWARD modelclarifies individual action points needed for these objectives.For example, a participant needing to share the materials with a supervisor can click on an automated content/audience-appropriate “postcard update” to be sent to his supervisor from the NESTA website. Later, NESTA wouldbe able to track both action steps, potential audiences through the feedback form as well as through the usage ofthe online templates, and trigger conversation efficiently with existing resources. High traffic for a particularaudience or area forms natural affinitized communities that can be offered additional support at a later time throughsimple, shared online mediums such as, for example, a worldwide tweetchat for educators creating new coursesusing the toolkit.

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