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This half-day workshop was designed to give Product Managers, Designers and Engineers about what kinds of research are possible, when to do research, what goes into it, and ultimately how to conduct research and avoid making mistakes when moderating. You can also listen to Example #1 (http://www.designmap.com/audio/modCloth/bad.mp3), Example #2 (http://www.designmap.com/audio/modCloth/subtly_bad.mp3), and Example #3 (http://www.designmap.com/audio/modCloth/good.mp3).
This is a workshop we conducted for a consumer-facing web-based product company. They had a very talented internal design team, but found that they (happily!) had more demand for research than they could fill.