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Nathan Kendrick, Founder and Partner at DesignMap gave a refreshing talk that puts designing products for work into a whole new perspective. He shared with us his journey from studying design at RISD and how he gained appreciation for designing enterprise products.
As technology becomes more widely available and entrenched in peoples’ lives at home, their expectations around ease of use and design aesthetics continue to rise for products they use at work. Long gone are the ’90s when mostly what we expected from productivity software was automating repetitive manual tasks. Consumer expectations are forcing businesses to give design a seat at the table. Here at DesignMap we are fortunate to have help our clients integrate design into their culture and make kick ass products. Sometimes we are even around to see it pay off like when ExactTarget, a long-term DesignMap client, was acquired by Salesforce for $2.5 billion.
Yes, designing for Enterprise can be sexy because of the monetary opportunity and that designers are well positioned to make the applications look beautiful. We learned from Nathan’s talk that according to the Bureau of Labor Statistics, Americans age 25-54 spend an average of 53% of their waking hours at work. So working on designing enterprise products allow us to to do what we love and at the same time have huge positive impact on people’s lives too!
Nathan called for designers working on enterprise products to contribute to the conversation. So, share your stories with us!