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The Three Levels of Design

Marketing Manager at DesignMantic
Jan. 27, 2017
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The Three Levels of Design

  1. Three Levels of Design
  2. This is where the magic happens.
  3. Visceral Design, Behavioral Design, Reflective Design
  4. Lets examine all three levels in detail….
  5. The visceral reaction is deep rooted into our DNA.
  6. How to identify visceral reaction?
  7. How to infuse visceral reaction in design? Use old brain triggers.
  8. How to infuse visceral reaction in design? Be mindful of social and cultural connotations. RED: From Rage To Romance
  9. The behavioral level.
  10. How to identify Behavioral Reaction?
  11. There are four components of good behavioral design.
  12. Function
  13. Understanding
  14. Usability
  15. Physical feel
  16. The Reflective level
  17. How to identify reflective reaction?
  18. How to infuse reflective reaction in design? Total Quality Management.
  19. How to infuse reflective reaction in design? Build healthy relationships with customers.
  20. How to infuse reflective reaction in design? Make designs memorable.
  21. Thank you!
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