What makes logo designs memorable? Why some brand logos are instantly recognizable while others just fail to make an impression? Why some logos are more likely to catch and retain audience's attention?
If you are bothered by these questions often, rest assured, you are not alone. Logo designing is not at all as simple as it sounds. Siegel+Gale, a global branding agency, recently conducted a new study to understand the science of memorable logos. And according to the findings, logos that are most memorable to the general public use a clear and simple design. Nike, Apple, McDonald's and Coca-Cola are the most memorable global logos; Google, Microsoft, Pepsi, Amazon, Target and Adidas round out the top 10.
Lets dig deeper and find out what it takes to design a truly memorable logo ...