Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Golden Ratio In Design


Published on

The Golden Ratio or Golden Mean or Divine Proportion is said to be the key to aesthetic design. It involves plotting design sequence, be it logo design, website interface or brochure, on a set series of ratio equivalent to the value of Phi i.e. 1.618...

In ancient times, Egyptians used the Golden Ratio to design architectural splendor into Egyptian pyramids. Still, golden ratio can be observed in modern photography, design, arts, architecture and human anatomy. We have put together this short but informative presentation for your consideration in which you shall find a number of logo design examples that fulfill the ultimate universal value of balance and perfection. Have a look and let us know of your feedback!

Published in: Design

Golden Ratio In Design

  2. 2. WHAT IS GOLDEN RATIO? In mathematics, two quantities are in the Golden Ratio if their ratio is the same as the ratio of their sum to the larger of the two quantities. Where the Greek letter Phi (φ) represents the GOLDEN RATIO and its value is: 1.6180339887… -- Wikipedia
  3. 3. WHAT IS GOLDENRATIO? The Golden Ratio is the relationship between two numbers on the Fibonacci series where plotting the relationships on scale results in a spiral shape.
  4. 4. Golden Ratio Is Everywhere … The Golden Ratio – or Divine Proportion – is an ancient belief. It is known to be around since Egyptian regime where it was used to build the primeval pyramids. In recent times, the golden ratio can be seen all around us in nature, architecture, arts, photography and design, etc.
  5. 5. 88793388 1.6180339 88793388 1.6180339A R C H I T E C T U R E H U M A N B O D Y B U I L D I N G S P H O T O G R A P H Y ART/PAINTING S P A C E
  6. 6. Golden Ratio In Design… The golden ratio is said to be the secret of visual splendor.
  7. 7. Golden Ratio In Design a b b a+b = a = ⱷ = 1.61 a
  8. 8. Golden Ratio In Design a b b’ a’ b’ a = a’ = ⱷ = 1.61 b
  9. 9. Golden Ratio In Design b a b a+b = a = ⱷ = 1.61 a
  10. 10. Golden Ratio In Design bb’ a’ a b’ a = a’ = ⱷ = 1.61 b
  11. 11. Golden Ratio In Design b a b a+b = a = ⱷ = 1.61 a
  12. 12. 88793388 1.6180339 88793388 1.6180339 ⱷ = BEAUTY
  13. 13. Wish To Design A Harmonized Logo? SIGN-UP AT TO DO IT YOURSELF!