Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Crowdsourcing In Design


Published on

Depending on who you ask, crowdsourcing is either the greatest thing that has happened to the design industry, or the very worst thing. As you can see, there are the haters on one side and then there are the supporters on the other.

Let's take a peek into some of the pros and cons of crowdsourcing in design industry and what professional graphic designers think about it...

Published in: Design
  • Be the first to comment

Crowdsourcing In Design

  1. 1. Crowdsourcing In Design
  2. 2. What is crowdsourcing? Crowdsourcing is the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers.
  3. 3. Crowdsourcing In Design: In United States, startups are sprouting all over. And while importance of brand image is evident, most startups do not have the resources necessary to hire a professional designer or design firm. Entering crowdsourcing gives such companies a relief and provides them a platform to solicit contributions from a large group of designers to help them with their branding efforts.
  4. 4. Pros of Crowdsourcing: Eliminate overhead, cost saving, optimize creativity, increase options and high competition.
  5. 5. Cons of Crowdsourcing: Large scale management, excessive collaboration, missing end-to-end branding, little or no customization and high lack of commitment.
  6. 6. Crowdsourcing: How Did It Harm or Benefit Design Community? We asked designers and here's what they say...
  7. 7. One big downside of crowdsourcing, specifically in the design field, is that it’s difficult to get a clear idea on what message the client has in mind and what should be portrayed. What’s the concept? At the end of the day I guess it’s ok for businesses who’s priority is not that of (visual) branding. ~ Rute Ferreira Rodrigues, Management Assistant at Brw Groep
  8. 8. I could write all day about damage it imposed upon design community and I am yet to hear any however small benefit. ~ Aleksandar Topolac, Creative Director at Arteria D.O.O.
  9. 9. I see no benefits to crowdsourcing for the design community. Not a single one. Even as a newbie, you're better off seeking clients on your own while developing your skill in your own time than entering some sort of rat race where you invest resources without any guarantee of compensation. ~ Alex Mera, Visual Designer 6pm.Com (Zappos)
  10. 10. There are certainly some alluring points to crowdsourcing: Generating a lot of ideas from a broad network in a record time at little or no cost. A good example is the Doritos Super Bowl commercials but that is the result of an excellent brief to start with and a motivating prize at the end. The reality is that "Good-Cheap-Fast" is difficult to attain. ~ Laurent Bourscheidt, Freelance Creative Director
  11. 11. I wouldn't say that the clients that use those sites are clueless, quite the opposite really. The clients that use those sites are looking at money, but I am sure they are also looking at what they are getting for the money. ~ James Cole, USAF VETERAN | Graphic Designer
  12. 12. Want to add something? Be our guest on our blog!