Have you ever visited a website and were so turned off by something that you wanted to hurtle off it immediately? It could be anything; perplexing site navigation, an incongruous color palette, poor readability, inapt content structure, bad design, you name it! Chances are you did leave immediately! Would you ever want to subject your website visitors to the same nightmarish experience?
The challenge however, lies in leveraging UX design to receive actual, tangible profit via conversion rates: more sign-ups, higher sales, better leads, etc. Here’s what every UX designer should know to be able to tweak UX to maximizing conversion rates.