Presented by David Minton (Managing Partner) at
Internet Summit 2010 (Raleigh, NC, 11/18/2010)
When considering a website’s optimal level of Usability, it becomes evident that the practices of SEO and Accessibility also factor greatly into this area of the website’s success. To achieve a website with a high degree of Usability, one must develop it with three audiences in mind; 1) average visitors, 2) disabled visitors, and 3) search engine robots. As each user browses through the site, there are hurdles to overcome such as interpreting hyperlinks, images, and flash files. While implementing a few techniques will improve the user experience for a particular audience, benefits can be found in the Usability improvement for all three. Through adequately preparing it to reach all three audiences, you are ensuring the site achieves the basic goal of effective online communication.
This presentation will cover the basics of Usability, Accessibility and SEO, how they are interrelated and discuss what solutions are available to serve each audience and improve overall website Usability.