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Everything You Need to Know About Using Pinterest and Instagram for Your Landscape Business
- 1. WHAT YOU NEED TO KNOW ABOUT & Nick McCullough & Allison McCullough design-bloggers-conference.com/garden- bloggers-conference.com 1
- 2. WHY ARE WE TALKING ABOUT PINTEREST & INSTAGRAM?
- 5. NICK MCCULLOUGH LANDSCAPE DESIGNER, APLD OWNER, McCullough’s Landscape & Nursery B.S. Horticulture, The Ohio State University NICKGARDENGUY NICKMCCLAND
- 18. ALLISON MCCULLOUGH MARKETING, McCullough’s Landscape & Nursery B.S. Finance, Indiana University ALROHRS ALROHRS
- 22. “I NEVER READ. I JUST LOOK AT PICTURES.” - ANDY WARHOL
- 28. USERS BETWEEN 35-55 YRS. %
- 30. IN THEIR LIFE.” PROJECT OR INTEREST WHERE PEOPLE CAN GO TO GET IDEAS FOR ANY “PINTEREST IS A PLACE - BEN SILBERMANN
- 31. WE USE PINTEREST THE REASONS WHY
- 32. INSPIRATION
- 35. BLOG CONTENT
- 36. NETWORKING
- 38. PROMOTE OUR WORK
- 40. “THE DETAILS ARE NOT THE DETAILS. THEY MAKE THE DESIGN.” - CHARLES EAMES
- 41. GETTING THE BASICS RIGHT
- 42. SET UP YOUR BOARDS
- 43. GETTING THE BASICS RIGHT
- 44. REVIEW SETTINGS
- 45. REVIEW SETTINGS
- 49. FREQUENCY
- 52. SEARCH
- 53. SEARCH
- 54. SEARCH
- 57. “DESIGN IS THE SILENT AMBASSADOR OF YOUR BRAND.” - PAUL RAND
- 58. PIN YOUR CONTENT
- 59. MAKE IT EASY
- 60. PIN DESCRIPTION IS KING
- 61. WON’T DO WHAT WE
- 62. SELL OR BUY FOLLOWERS
- 64. JOIN PINTERST BUSINESS (FOR NOW)
- 66. FOLLOWERS GET YOU? WHAT DOES 3.4 MILLION
- 67. “LIKE FROM THE INTERNET?” - PHILLIP MORICI
- 68. DESIGN PROJECTS
- 76. GETTING THE BASICS RIGHT
- 77. FREQUENCY
- 78. INSTAGRAM TO PROMOTE BUSINESS PROFESSIONAL PERSONAL
- 80. #HASTAG IT #boxwood #landscapedesign #landscapedesigner #gardendesigner #gardendesign #oh #ohio #blacklick #gardening #columbus #newalbany #Garden #tuin #jardin #garten #trädgård #hage #庭 #园 #verbena #hydrangea #hornbeam #carpinus #pool #lawnpool #lawnandpool #planters #planterdesign #nickgardenguy #thinkingoutsidetheboxwood #moderngardendesign #perennials
- 81. KEY TAKEAWAYS
- 85. design-bloggers-conference.com/garden- bloggers-conference.com 85 MEDIA THAT IS EMBRACE NEW RIGHT FOR YOU
Editor's Notes
- Need to redesign the cover images – think a big pretty image
- Introduction (Nick / Allison) Thank you Garden and Design Blogger for having us…. So why are we talking? Not celeb, not world renouned
- 3.4 million followers on my board purely related to gardens. When the top in categories are recipes, quotes and DIY projects
- Professional landscape Designer, Owner of McCullough’s Landscape & Nursery Degree in Horticulture OSU 2013 PPA Young Professional of the Year, 2015 ONLA Young Professional of the year
- RED TWIG FARMS: - Grow Peonies, Ornamental Branches, and other more unique plant material
- RED TWIG FARMS: - Grow Peonies, Ornamental Branches, and other more unique plant material
- RED TWIG FARMS: - Grow Peonies, Ornamental Branches, and other more unique plant material
- Place to share knowledge and discussion about landscape design and horticulture, Purposefully split between MCCLAND and Thinkingoutside the boxwood Include when we launched the blog and new design
- This will be a photo of all the press material I have created lateley
- Need to thinks these next two through – Why am I an expert or at least have a clue what I am talking about? Talk about open brand , social networking, connecting with clients and branding network etc
- Early adopter – December 2011 and was addicted and very active Started being followed by the founder (Ben Silbermamn) My GARDENS board became one of the recommended follow boards to follow for new users These boards are now real-time curated find date changed My boards were included in email blasts of recommend boards to follow By January 2013 I reached #39 in top pinners ranking
- Update this slide to be a photo of our poster in the home somehow Explain how this is nick in a nutshell and a running joke between us – Nick is very visual and uses books for everyday inspiration
- Insert photo of collection:
- Pinererest launched in Jan. 2010 in beta and then a graudal roll out. Subscription based service at the time When did he go to the first alt summit? Nick finally joined not until November 2011 Our history in the beging had a parrellel to the success of each
- Spring 2012 - Daily growing in followers by hundreds, become a recommend board to follow (static list) By Jan 2013 #39 in top pinners ranking PINTERST 70,000,000 (as of July 2013)
- Spring 2014: There are 750,000 million boards, 30 Billion Pin – and that was a 50% increase over the previous 6 months. By end of 2013 3,474,203 (as of Jan 2015)
- How Pinterst algins with clients
- How Pinterst algins with clients
- Early adopter – December 2011 and was addicted and very active Started being followed by the founder (Ben Silbermamn) My GARDENS board became one of the recommended follow boards to follow for new users These boards are now real-time curated find date changed My boards were included in email blasts of recommend boards to follow By January 2013 I reached #39 in top pinners ranking
- a place where people can go to get ideas for any project or interest in their life
- so much of what you produce comes out of inspiration from other people.
- Professional Images – links and urls
- Pinterest is a living breathing thing – they launch new designs and functions all the time
- I THINK I CAN DELEATE
- Pinterest is a living breathing thing – they launch new designs and functions all the time
- Pinterest is a living breathing thing – they launch new designs and functions all the time
- Need to do both re-pinning and pin creation – both have merits in adding value to your blog.
- REMEMBER PINNING IS A TIMELINE - FEED
- NEED TO REPLACE IMAGE LOGED IN AS NICK
- Blog image – on Pinterest
- Include what the image description is on your blog – not just want you titled the image ie whattheworld.jpg Pixel size matters
- Word press
- Data on which of our images and content is most popular- what clients like track of repins and comments (both pinned and regenerated) Use this content for posts or creating new content Include data of the most repined images
- Data on which of our images and content is most popular- what clients like track of repins and comments (both pinned and regenerated) Use this content for posts or creating new content Include data of the most repined images
- Second refer back to our blog and website behind Google searches 33% google 30% Pinterest 20% direct 17% other
- Professional Images – links and urls
- REMEMBER PINNING IS A TIMELINE - FEED
- Tell them what they are looking at – educate, give insider information, etc
- Different Languages Plant Names CrossPromote
- Need to redesign the cover images – think a big pretty image
- Need to redesign the cover images – think a big pretty image
- Need to redesign the cover images – think a big pretty image
- Need to redesign the cover images – think a big pretty image
- Need to redesign the cover images – think a big pretty image