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What You Need to Know about Pinterest and Instagram - Nick and Allison McCullough

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What You Need to Know about Pinterest and Instagram - Nick and Allison McCullough

Published in: Social Media, Art & Photos, Design
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What You Need to Know about Pinterest and Instagram - Nick and Allison McCullough

  1. WHAT YOU NEED TO KNOW ABOUT & Nick McCullough & Allison McCullough design-bloggers-conference.com/garden- bloggers-conference.com 1
  2. WHY ARE WE TALKING ABOUT PINTEREST & INSTAGRAM?
  3. 3.4 MILLION FOLLOWERS
  4. OUR BACKGROUND
  5. NICK MCCULLOUGH LANDSCAPE DESIGNER, APLD OWNER, McCullough’s Landscape & Nursery B.S. Horticulture, The Ohio State University NICKGARDENGUY NICKMCCLAND
  6. ALLISON MCCULLOUGH MARKETING, McCullough’s Landscape & Nursery B.S. Finance, Indiana University ALROHRS ALROHRS
  7. DIGITAL AGENCY EXPERIENCE
  8. PINTEREST HISTORY
  9. “I NEVER READ. I JUST LOOK AT PICTURES.” - ANDY WARHOL
  10. JAN. 2010 NOV 2011
  11. SPRING 2012 JAN. 2013
  12. SPRING 2014 JAN 2015
  13. USERS ARE WOMEN %
  14. USERS BETWEEN 35-55 YRS. %
  15. PINTEREST STRATEGY
  16. IN THEIR LIFE.” PROJECT OR INTEREST WHERE PEOPLE CAN GO TO GET IDEAS FOR ANY “PINTEREST IS A PLACE - BEN SILBERMANN
  17. WE USE PINTEREST THE REASONS WHY
  18. INSPIRATION
  19. COMMUNICATE TO CLIENTS
  20. COMMUNICATE TO CLIENTS
  21. BLOG CONTENT
  22. NETWORKING
  23. SOURCING NEW PRODUCTS
  24. PROMOTE OUR WORK
  25. FOR PINTEREST BEST PRACTICES
  26. “THE DETAILS ARE NOT THE DETAILS. THEY MAKE THE DESIGN.” - CHARLES EAMES
  27. GETTING THE BASICS RIGHT
  28. SET UP YOUR BOARDS
  29. GETTING THE BASICS RIGHT
  30. REVIEW SETTINGS
  31. REVIEW SETTINGS
  32. TO FOR METHODS PINNING
  33. & PIN CREATION RE-PINNING
  34. STRATEGY RE-PINNING
  35. FREQUENCY
  36. PROVIDE EXPERTISE
  37. PROVIDE EXPERTISE
  38. SEARCH
  39. SEARCH
  40. SEARCH
  41. ENGAGE - NETWORKING
  42. STRATEGY PIN CREATION
  43. “DESIGN IS THE SILENT AMBASSADOR OF YOUR BRAND.” - PAUL RAND
  44. PIN YOUR CONTENT
  45. MAKE IT EASY
  46. PIN DESCRIPTION IS KING
  47. WON’T DO WHAT WE
  48. SELL OR BUY FOLLOWERS
  49. AFFLIATE PROGRAMS
  50. JOIN PINTERST BUSINESS (FOR NOW)
  51. JOIN GROUP BOARDS
  52. FOLLOWERS GET YOU? WHAT DOES 3.4 MILLION
  53. “LIKE FROM THE INTERNET?” - PHILLIP MORICI
  54. DESIGN PROJECTS
  55. PARTNERSHIPS & OPPOURTUNITIES
  56. INSTUSTRY AUTHORITY
  57. INFLUNCE BLOG CONTENT
  58. INFLUNCE BLOG CONTENT
  59. OTHER DRIVE SITE TRAFFIC SEARCH DIRECT
  60. INSTAGRAM STRATEGY
  61. GETTING THE BASICS RIGHT
  62. FREQUENCY
  63. INSTAGRAM TO PROMOTE BUSINESS PROFESSIONAL PERSONAL
  64. PROVIDE EXPERTISE
  65. #HASTAG IT #boxwood #landscapedesign #landscapedesigner #gardendesigner #gardendesign #oh #ohio #blacklick #gardening #columbus #newalbany #Garden #tuin #jardin #garten #trädgård #hage #庭 #园 #verbena #hydrangea #hornbeam #carpinus #pool #lawnpool #lawnandpool #planters #planterdesign #nickgardenguy #thinkingoutsidetheboxwood #moderngardendesign #perennials
  66. KEY TAKEAWAYS
  67. design-bloggers-conference.com/garden- bloggers-conference.com 82 BLOG, PINTEREST, PUBLISH TO INSTAGRAM…
  68. design-bloggers-conference.com/garden- bloggers-conference.com 83 TO YOUR BE TRUE BRAND
  69. design-bloggers-conference.com/garden- bloggers-conference.com 84 AND DON’T PIN IT FORGET IT
  70. design-bloggers-conference.com/garden- bloggers-conference.com 85 MEDIA THAT IS EMBRACE NEW RIGHT FOR YOU
  71. design-bloggers-conference.com/garden- bloggers-conference.com 86 QUESTIONS? THANK YOU!

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