Peter Sallick, Content-to-Commerce and the Future of Blogs

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Peter Sallick, Content-to-Commerce and the Future of Blogs

  1. 1. Peter Sallick2013 Design BloggersConference
  2. 2. Brands
  3. 3. Digital Footprint 8 websites 2 Blogs 103 public Pinterest boards 7 Facebook pages 4 Twitter accounts 1 Instagram account 17 Digital partnerships
  4. 4. Principles for Managing and Building Online Authenticity, simplicity, creativity, passion Be nimble Visual rules Avoid gimmicks Email boxes are very full Collaborations and partnerships are essential Realize you are always behind
  5. 5. View of the Future Evolution underway is good for the design community/industry Models are changing – Media – Corporate Market needs leaders who embrace change Online usage is in its infancy for our market Exciting opportunities ahead
  6. 6. Design Market Evolution: Offline to Online
  7. 7. Content to Commerce: Curation
  8. 8. Content to Commerce: Clear Brand Storytelling
  9. 9. Future of Blogs: Platforms
  10. 10. The Future of Blogs: Partnerships   
  11. 11. Thank youPeter Sallickpsallick@designinvestors.com

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