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Presentation Tanner Bechtel & Dave King, XPLANE

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Successfully designing organizational culture change

Published in: Leadership & Management

Presentation Tanner Bechtel & Dave King, XPLANE

  1. 1. XPLANE | 1XPLANE | 1XPLANE | 1XPLANE | 1XPLANE | 1 Successfully Designing Organizational Culture Change Tanner Bechtel, VP Account Services Dave King, GM Europe Design At Business – Berlin 2 November 2016
  2. 2. XPLANE | 2XPLANE | 2XPLANE | 2XPLANE | 2XPLANE | 2 It is 100% possible to design & implement organizational culture change. Start-Up Enterprise
  3. 3. XPLANE | 3XPLANE | 3XPLANE | 3XPLANE | 3XPLANE | 3 Culture & Empathy
  4. 4. XPLANE | 4XPLANE | 4XPLANE | 4XPLANE | 4XPLANE | 4 what is culture? The ideas, customs, and social behavior of a group of people. “Culture is your company’s operating system.” - Dave Gray
  5. 5. XPLANE | 5XPLANE | 5XPLANE | 5XPLANE | 5XPLANE | 5 Strategy is our journey. It is a conscious choice in direction. It is what we aspire and conspire to complete. Culture is the landscape. It is the ground over which we travel. Pavement is much easier to travel over than sand.
  6. 6. XPLANE | 6XPLANE | 6XPLANE | 6XPLANE | 6XPLANE | 6 what is empathy? The ability to understand and share the feelings of another person.
  7. 7. XPLANE | 7XPLANE | 7XPLANE | 7XPLANE | 7XPLANE | 7 Very little of who we are appears above the waterline. People are icebergs
  8. 8. XPLANE | 8XPLANE | 8XPLANE | 8XPLANE | 8XPLANE | 8 is a design consultancy focused on the inside of organizations. Strategy Activation Organizational Performance
  9. 9. XPLANE | 9XPLANE | 9XPLANE | 9XPLANE | 9XPLANE | 9 How to design (and implement) organizational culture
  10. 10. XPLANE | 10XPLANE | 10XPLANE | 10XPLANE | 10XPLANE | 10
  11. 11. XPLANE | 11XPLANE | 11XPLANE | 11XPLANE | 11XPLANE | 11 Culture Map Diagnose & Envision Download the Culture Map at x.xplane.com/culture-map Empathy Map Understand Download the Empathy Map at x.xplane.com/empathymap Activation Curve Plan, Run & Measure Download the Activation Curve at x.xplane.com/activationcurve
  12. 12. XPLANE | 12XPLANE | 12XPLANE | 12XPLANE | 12XPLANE | 12 step one: diagnose & envision (the culture map)
  13. 13. XPLANE | 13XPLANE | 13XPLANE | 13XPLANE | 13XPLANE | 13 Download the Culture Map at x.xplane.com/culture-map
  14. 14. XPLANE | 14XPLANE | 14XPLANE | 14XPLANE | 14XPLANE | 14 Planned & Cared-For It will grow how you guide it to grow Unplanned & Ignored It will grow on its own however it wants… Organizational Culture is like a Garden
  15. 15. XPLANE | 15XPLANE | 15XPLANE | 15XPLANE | 15XPLANE | 15 Protectionist & Secretive Lack of Teamwork Fighting for Accounts Poor Service & Lost Sales Hidden Best Practices Lower Capacity & Growth Team Sales Targets Team Rewards Shared Best PracticesIncreased Sales More Capacity & Growth Individual Sales Targets Individual Rewards Team-Based Selling Sharing Accounts Open & Supportive
  16. 16. XPLANE | 16XPLANE | 16XPLANE | 16XPLANE | 16XPLANE | 16 step two: understand (the empathy map)
  17. 17. XPLANE | 17XPLANE | 17XPLANE | 17XPLANE | 17XPLANE | 17 mapping empathy Dr. Evil Dr. Phil
  18. 18. XPLANE | 18XPLANE | 18XPLANE | 18XPLANE | 18XPLANE | 18 Download the Empathy Map at x.xplane.com/empathymap
  19. 19. XPLANE | 19XPLANE | 19XPLANE | 19XPLANE | 19XPLANE | 19 Who is Bart Simpson? ü Disobedient ü Rebel ü Trickster ü Risk-taker ü Brat ü Obnoxious ü Troublemaker ü Uncontrollable ü Bad Influence ü Smartass
  20. 20. XPLANE | 20XPLANE | 20XPLANE | 20XPLANE | 20XPLANE | 20 THINK SEE SAY HEAR FEEL “It doesn’t matter” “I just want to have fun!”“It’s not fair!!” “Dad’s a loser” “…Maybe I’m a loser.” Violent cartoons Lazy Father Smart Sister Father is a poor employee Underappreciated mother Potential to get in trouble “Don’t have a cow!!” “Cool your jets, man!” “I didn’t do it!!!” “Awwwwww, Mannnnnnn!!” “I’m sooooo bored.” Mockery Bullying Reprimands Consequences Lisa + Maggie being loved Disappointment Judgment Argument Despair Lack of Attention Alone Hopeless Unloved
  21. 21. XPLANE | 21XPLANE | 21XPLANE | 21XPLANE | 21XPLANE | 21 step three: plan, run & measure (the activation curve)
  22. 22. XPLANE | 22XPLANE | 22XPLANE | 22XPLANE | 22XPLANE | 22Download the Activation Curve at x.xplane.com/activationcurve
  23. 23. XPLANE | 23XPLANE | 23XPLANE | 23XPLANE | 23XPLANE | 23 STEPS 1. Segment the Organization. 2. Map each Segment onto the Curve. Where are they today in relation to the culture change? Where do they need to be in the future? 3. Identify the communications and engagements needed to move each segment up the curve. 4. Design a Comms & Engagement program based on those needs. Reaching Enterprise Scale Sales HR Customers
  24. 24. XPLANE | 24XPLANE | 24XPLANE | 24XPLANE | 24XPLANE | 24 Communications & Engagement Plan
  25. 25. XPLANE | 25XPLANE | 25XPLANE | 25XPLANE | 25XPLANE | 25 CKO What evidence do we see of behavior change? • % of people exhibiting new behaviors • Customer Net Promoter Score increase • Customer Satisfaction increase • Efficiency or employee productivity increase • Cost savings • Sales growth (% or $) What evidence do we see of agreement? • % of people who can explain how this relates to their job • % of people who support the initiative • % of people who disagree with the initiative • Rate of peer-to-peer teaching • Employee satisfaction scores What evidence do we see of awareness? • % of people who can recall key messages • % of people who can put story in their own words • Access rates (e.g. attendance, downloads, views) • Prevalence as a topic in key forums and meetings Measuring Results: Sample Success Metrics
  26. 26. XPLANE | 26XPLANE | 26XPLANE | 26XPLANE | 26XPLANE | 26 Empathy Map Understand Culture Map Diagnose & Envision Download the Culture Map at x.xplane.com/culture-map Download the Empathy Map at x.xplane.com/empathymap Activation Curve Plan, Run & Measure Download the Activation Curve at x.xplane.com/activationcurve
  27. 27. XPLANE | 27XPLANE | 27XPLANE | 27XPLANE | 27XPLANE | 27 Thank You | Q&A Dave King Consultant, GM Europe dking@xplane.com Tanner Bechtel Consultant, VP Account Services tbechtel@xplane.com

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