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Derrick De Yarman 34129 Highland Rd, Leesburg, FL 34778
derrickjobopportunities@gmail.com
MISSION
Use my problem solving skills, leadership gifts, and strong work ethic to help our team achieve
our marketing goals and company vision
RELEVANT SKILL SET
 Effective - Managed the most rapid period of growth in company history for the PPC
department and for the SEO/SMM department. Both departments reached company revenue records
under my watch. Have helped a number of pay-per-click clients break all-time records in both
online sales and ROI. Helped PPC client decrease their cost per sale by more than 300%. Helped
SEO clients more than double their non-branded organic traffic.
 Salesmanship - As Director of Sales and Marketing, oversaw the biggest sales month in
company history, and was able to generate an increase of 5% in recurring revenue despite cuts in the
marketing budget and a dramatic reduction in leads. As Director of PPC and Director of SEO/SMM,
provided extensive analysis and client consultation to assist in sales process.
 Versatile - Managed clients in SEO, PPC email marketing and Reputation Management.
Assisted clients whose budgets range from $1K to $1.2M per month to be successful, am well versed
in Adwords Editor, Adcenter Desktop, XL, CSE's, etc.
 Experienced - Certified Google Adwords, and Microsoft adExcellence Professional,
have worked in many different vertical markets since 2008.
 Knowledgeable - Selected by Google and Search Alliance to participate in Beta test
programs; adept at managing Google Analytics, including creating custom tracking and running
custom reports; taught PPC and SEO to in-house teams and as guest lecturer at local colleges and
business incubators.
 Team Builder - Hired, trained and supervised professional staff. Also recruited,
developed and oversaw volunteer staff, which more than doubled in size in less than one year.
 Professionally Motivated - Promoted from new hire to Pay-Per-Click Manager for
Buildtelligence in ten months, and ultimately to Director of three departments. In fifteen months,
moved from a temporary hire to a member of the Kids Hope United Leadership Team
 Strong Communicator - Developed dynamic teaching skills, public relations
knowledge, strong writing and desktop publishing skills (including the ability to write optimized
website content and develop sales collateral), fluency in standard office software, and powerful
public speaking talents.
 Strong Manager - Developed performance metrics and evaluation tools to manage
department, sets proper priorities, created curriculum to teach new employees, guided and
encouraged professional development of employees, excel in recognizing strengths and weaknesses
of teammates and fostering efficient cooperation, good long-term motivator.
EDUCATIONAL BACKGROUND
Google Certified Google Adwords Professional
Microsoft adExcellence Accredited Professional
Tentmakers Leadership Institute, New Hope, MN 55428
Lawrence University, Appleton, WI 54912
Port Washington High School, Port Washington, WI 53074
EMPLOYMENT BACKGROUND
Varied positions with Buildtelligence - PPC, Sales and SEO 05/08-10/15
Directed three different departments; set department goals; created key performance indicators to
track progress; monitored and managed employees; created policies and procedures; conducted on-
going training; created sales collateral; performed presentations for clients and prospects; set
priorities for clients and departments; led webinars; created annual marketing plan; wrote optimized
content; created optimized pages in Word Press, Joomla, shoping carts, and html; researched and
acquired expiring domains; disavowed bad links; conducted keyword research; performed
competitive analysis; optimized bid adjustments; researched negative keywords; optimized account
structure; split tested ad copy and landing page design; created custom Analytics reports and used
them to perform deep trend analysis; expanded clients’ marketing to additional search engine
opportunities for rapid growth; incorporated SEO and PPC strategies into holistic approach; advised
clients on website changes to improve SEO and PPC performance; facilitated positive working
relationships between clients, various internal departments, and different search agency teams.
Warranty/Customer Care Representative - Pringle Development 01/06-02/08
Conducted new home inspections; orientated homeowners; coordinated and oversaw contractors’
work; personally wrote new warranty contract and new procedures to improve departmental and
company performance; trained new employees; audited other departments for compliance with
policies; served as trouble-shooter and researched unconventional solutions to problems.
Facilities Coordinator/Family Support Worker - Kids Hope United 11/02-08/05
Oversaw all aspects of the facilities and automobile fleet; created and maintained property inventory;
coordinated efforts between diverse organizations and parties; spearheaded emergency planning and
disaster recovery; coordinated moves into and out of offices in eight counties; performed some
maintenance and facilities improvements; created and monitored budget; worked with specialists to
provide the best outcomes for clients, employees, and service centers.
Director of Youth and Children’s Ministries - First Presbyterian Church, Eustis 04/00-06/02
Grew youth ministry; created outreach program for “at-risk” children; supervised volunteer staff;
served as liaison between parents and the church; taught classes; coordinated and managed
programs; published newsletter; wrote curriculum.
Director of Youth Ministries - First Presbyterian Church, La Crosse 04/97-11/99
Built life-impacting relationships with youth; grew program from the ground up; taught classes to
every age group; wrote curriculum; created mentoring program; recruited and oversaw volunteer
staff; set goals and developed vision; coordinated service events and all youth programs; managed
budget; created and lead drama team; published newsletter; served as mentor and adviser.
Residence Hall Director - Milwaukee Institute of Art and Design 06/95-08/96
Selected, trained, and supervised staff; oversaw all activity in residence hall; set goals, agendas, and
policies; carried-out programming; provided counsel; provided trouble-shooting; served on judicial
board, assisted in public relations for residence hall; oversaw fire safety and student security;
coordinated summer conferences; managed budgets.
COMMUNITY INVOLVEMENT
 Co-Founder/Co-Director - Crossfire Ministry, 8 years
 Pastor/Assistant Director - Reach Ministries, 5 years
 Chairman of Philanthropy Team - Buildtelligence, 5 years
 Board Member - Kenya Partnership, 2 years
 Group Leader - Young Life/Youth Association of Retarded Citizens, 2 years
 Adult Leader - Boy Scout Troop 837, 2 years
 Residence Life Adviser - Lawrence University, 2 years
 Event Chairman - American Cancer Society’s Relay for Life, 1 year
 Board Member - American Cancer Society’s Cattle Baron’s Ball, 1 year
 Board Member - Crossroads Campus Ministry, 1 year
 Steering Committee - Lantern 1 year
 Counselor - Camp Lucerne, 1 week each summer, 11 years
 Keynote speaker- multiple events through religious and youth organizations, webinars
 Guest Lecturer - multiple events through Lake-Sumter State College and Beacon
College

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De Yarman Resume 2015

  • 1. Derrick De Yarman 34129 Highland Rd, Leesburg, FL 34778 derrickjobopportunities@gmail.com MISSION Use my problem solving skills, leadership gifts, and strong work ethic to help our team achieve our marketing goals and company vision RELEVANT SKILL SET  Effective - Managed the most rapid period of growth in company history for the PPC department and for the SEO/SMM department. Both departments reached company revenue records under my watch. Have helped a number of pay-per-click clients break all-time records in both online sales and ROI. Helped PPC client decrease their cost per sale by more than 300%. Helped SEO clients more than double their non-branded organic traffic.  Salesmanship - As Director of Sales and Marketing, oversaw the biggest sales month in company history, and was able to generate an increase of 5% in recurring revenue despite cuts in the marketing budget and a dramatic reduction in leads. As Director of PPC and Director of SEO/SMM, provided extensive analysis and client consultation to assist in sales process.  Versatile - Managed clients in SEO, PPC email marketing and Reputation Management. Assisted clients whose budgets range from $1K to $1.2M per month to be successful, am well versed in Adwords Editor, Adcenter Desktop, XL, CSE's, etc.  Experienced - Certified Google Adwords, and Microsoft adExcellence Professional, have worked in many different vertical markets since 2008.  Knowledgeable - Selected by Google and Search Alliance to participate in Beta test programs; adept at managing Google Analytics, including creating custom tracking and running custom reports; taught PPC and SEO to in-house teams and as guest lecturer at local colleges and business incubators.  Team Builder - Hired, trained and supervised professional staff. Also recruited, developed and oversaw volunteer staff, which more than doubled in size in less than one year.  Professionally Motivated - Promoted from new hire to Pay-Per-Click Manager for Buildtelligence in ten months, and ultimately to Director of three departments. In fifteen months, moved from a temporary hire to a member of the Kids Hope United Leadership Team  Strong Communicator - Developed dynamic teaching skills, public relations knowledge, strong writing and desktop publishing skills (including the ability to write optimized website content and develop sales collateral), fluency in standard office software, and powerful public speaking talents.
  • 2.  Strong Manager - Developed performance metrics and evaluation tools to manage department, sets proper priorities, created curriculum to teach new employees, guided and encouraged professional development of employees, excel in recognizing strengths and weaknesses of teammates and fostering efficient cooperation, good long-term motivator. EDUCATIONAL BACKGROUND Google Certified Google Adwords Professional Microsoft adExcellence Accredited Professional Tentmakers Leadership Institute, New Hope, MN 55428 Lawrence University, Appleton, WI 54912 Port Washington High School, Port Washington, WI 53074 EMPLOYMENT BACKGROUND Varied positions with Buildtelligence - PPC, Sales and SEO 05/08-10/15 Directed three different departments; set department goals; created key performance indicators to track progress; monitored and managed employees; created policies and procedures; conducted on- going training; created sales collateral; performed presentations for clients and prospects; set priorities for clients and departments; led webinars; created annual marketing plan; wrote optimized content; created optimized pages in Word Press, Joomla, shoping carts, and html; researched and acquired expiring domains; disavowed bad links; conducted keyword research; performed competitive analysis; optimized bid adjustments; researched negative keywords; optimized account structure; split tested ad copy and landing page design; created custom Analytics reports and used them to perform deep trend analysis; expanded clients’ marketing to additional search engine opportunities for rapid growth; incorporated SEO and PPC strategies into holistic approach; advised clients on website changes to improve SEO and PPC performance; facilitated positive working relationships between clients, various internal departments, and different search agency teams. Warranty/Customer Care Representative - Pringle Development 01/06-02/08 Conducted new home inspections; orientated homeowners; coordinated and oversaw contractors’ work; personally wrote new warranty contract and new procedures to improve departmental and company performance; trained new employees; audited other departments for compliance with policies; served as trouble-shooter and researched unconventional solutions to problems. Facilities Coordinator/Family Support Worker - Kids Hope United 11/02-08/05
  • 3. Oversaw all aspects of the facilities and automobile fleet; created and maintained property inventory; coordinated efforts between diverse organizations and parties; spearheaded emergency planning and disaster recovery; coordinated moves into and out of offices in eight counties; performed some maintenance and facilities improvements; created and monitored budget; worked with specialists to provide the best outcomes for clients, employees, and service centers. Director of Youth and Children’s Ministries - First Presbyterian Church, Eustis 04/00-06/02 Grew youth ministry; created outreach program for “at-risk” children; supervised volunteer staff; served as liaison between parents and the church; taught classes; coordinated and managed programs; published newsletter; wrote curriculum. Director of Youth Ministries - First Presbyterian Church, La Crosse 04/97-11/99 Built life-impacting relationships with youth; grew program from the ground up; taught classes to every age group; wrote curriculum; created mentoring program; recruited and oversaw volunteer staff; set goals and developed vision; coordinated service events and all youth programs; managed budget; created and lead drama team; published newsletter; served as mentor and adviser. Residence Hall Director - Milwaukee Institute of Art and Design 06/95-08/96 Selected, trained, and supervised staff; oversaw all activity in residence hall; set goals, agendas, and policies; carried-out programming; provided counsel; provided trouble-shooting; served on judicial board, assisted in public relations for residence hall; oversaw fire safety and student security; coordinated summer conferences; managed budgets. COMMUNITY INVOLVEMENT  Co-Founder/Co-Director - Crossfire Ministry, 8 years  Pastor/Assistant Director - Reach Ministries, 5 years  Chairman of Philanthropy Team - Buildtelligence, 5 years  Board Member - Kenya Partnership, 2 years  Group Leader - Young Life/Youth Association of Retarded Citizens, 2 years  Adult Leader - Boy Scout Troop 837, 2 years
  • 4.  Residence Life Adviser - Lawrence University, 2 years  Event Chairman - American Cancer Society’s Relay for Life, 1 year  Board Member - American Cancer Society’s Cattle Baron’s Ball, 1 year  Board Member - Crossroads Campus Ministry, 1 year  Steering Committee - Lantern 1 year  Counselor - Camp Lucerne, 1 week each summer, 11 years  Keynote speaker- multiple events through religious and youth organizations, webinars  Guest Lecturer - multiple events through Lake-Sumter State College and Beacon College