Derrick De Yarman is seeking a job opportunity and provides his resume. He has over 15 years of experience in marketing, sales, project management, and ministry leadership. He has expertise in SEO, PPC, analytics, and client relations. He has a track record of helping companies and clients achieve growth and meet their goals. He is skilled in communication, team building, and strategic planning.
1. Derrick De Yarman 34129 Highland Rd, Leesburg, FL 34778
derrickjobopportunities@gmail.com
MISSION
Use my problem solving skills, leadership gifts, and strong work ethic to help our team achieve
our marketing goals and company vision
RELEVANT SKILL SET
Effective - Managed the most rapid period of growth in company history for the PPC
department and for the SEO/SMM department. Both departments reached company revenue records
under my watch. Have helped a number of pay-per-click clients break all-time records in both
online sales and ROI. Helped PPC client decrease their cost per sale by more than 300%. Helped
SEO clients more than double their non-branded organic traffic.
Salesmanship - As Director of Sales and Marketing, oversaw the biggest sales month in
company history, and was able to generate an increase of 5% in recurring revenue despite cuts in the
marketing budget and a dramatic reduction in leads. As Director of PPC and Director of SEO/SMM,
provided extensive analysis and client consultation to assist in sales process.
Versatile - Managed clients in SEO, PPC email marketing and Reputation Management.
Assisted clients whose budgets range from $1K to $1.2M per month to be successful, am well versed
in Adwords Editor, Adcenter Desktop, XL, CSE's, etc.
Experienced - Certified Google Adwords, and Microsoft adExcellence Professional,
have worked in many different vertical markets since 2008.
Knowledgeable - Selected by Google and Search Alliance to participate in Beta test
programs; adept at managing Google Analytics, including creating custom tracking and running
custom reports; taught PPC and SEO to in-house teams and as guest lecturer at local colleges and
business incubators.
Team Builder - Hired, trained and supervised professional staff. Also recruited,
developed and oversaw volunteer staff, which more than doubled in size in less than one year.
Professionally Motivated - Promoted from new hire to Pay-Per-Click Manager for
Buildtelligence in ten months, and ultimately to Director of three departments. In fifteen months,
moved from a temporary hire to a member of the Kids Hope United Leadership Team
Strong Communicator - Developed dynamic teaching skills, public relations
knowledge, strong writing and desktop publishing skills (including the ability to write optimized
website content and develop sales collateral), fluency in standard office software, and powerful
public speaking talents.
2. Strong Manager - Developed performance metrics and evaluation tools to manage
department, sets proper priorities, created curriculum to teach new employees, guided and
encouraged professional development of employees, excel in recognizing strengths and weaknesses
of teammates and fostering efficient cooperation, good long-term motivator.
EDUCATIONAL BACKGROUND
Google Certified Google Adwords Professional
Microsoft adExcellence Accredited Professional
Tentmakers Leadership Institute, New Hope, MN 55428
Lawrence University, Appleton, WI 54912
Port Washington High School, Port Washington, WI 53074
EMPLOYMENT BACKGROUND
Varied positions with Buildtelligence - PPC, Sales and SEO 05/08-10/15
Directed three different departments; set department goals; created key performance indicators to
track progress; monitored and managed employees; created policies and procedures; conducted on-
going training; created sales collateral; performed presentations for clients and prospects; set
priorities for clients and departments; led webinars; created annual marketing plan; wrote optimized
content; created optimized pages in Word Press, Joomla, shoping carts, and html; researched and
acquired expiring domains; disavowed bad links; conducted keyword research; performed
competitive analysis; optimized bid adjustments; researched negative keywords; optimized account
structure; split tested ad copy and landing page design; created custom Analytics reports and used
them to perform deep trend analysis; expanded clients’ marketing to additional search engine
opportunities for rapid growth; incorporated SEO and PPC strategies into holistic approach; advised
clients on website changes to improve SEO and PPC performance; facilitated positive working
relationships between clients, various internal departments, and different search agency teams.
Warranty/Customer Care Representative - Pringle Development 01/06-02/08
Conducted new home inspections; orientated homeowners; coordinated and oversaw contractors’
work; personally wrote new warranty contract and new procedures to improve departmental and
company performance; trained new employees; audited other departments for compliance with
policies; served as trouble-shooter and researched unconventional solutions to problems.
Facilities Coordinator/Family Support Worker - Kids Hope United 11/02-08/05
3. Oversaw all aspects of the facilities and automobile fleet; created and maintained property inventory;
coordinated efforts between diverse organizations and parties; spearheaded emergency planning and
disaster recovery; coordinated moves into and out of offices in eight counties; performed some
maintenance and facilities improvements; created and monitored budget; worked with specialists to
provide the best outcomes for clients, employees, and service centers.
Director of Youth and Children’s Ministries - First Presbyterian Church, Eustis 04/00-06/02
Grew youth ministry; created outreach program for “at-risk” children; supervised volunteer staff;
served as liaison between parents and the church; taught classes; coordinated and managed
programs; published newsletter; wrote curriculum.
Director of Youth Ministries - First Presbyterian Church, La Crosse 04/97-11/99
Built life-impacting relationships with youth; grew program from the ground up; taught classes to
every age group; wrote curriculum; created mentoring program; recruited and oversaw volunteer
staff; set goals and developed vision; coordinated service events and all youth programs; managed
budget; created and lead drama team; published newsletter; served as mentor and adviser.
Residence Hall Director - Milwaukee Institute of Art and Design 06/95-08/96
Selected, trained, and supervised staff; oversaw all activity in residence hall; set goals, agendas, and
policies; carried-out programming; provided counsel; provided trouble-shooting; served on judicial
board, assisted in public relations for residence hall; oversaw fire safety and student security;
coordinated summer conferences; managed budgets.
COMMUNITY INVOLVEMENT
Co-Founder/Co-Director - Crossfire Ministry, 8 years
Pastor/Assistant Director - Reach Ministries, 5 years
Chairman of Philanthropy Team - Buildtelligence, 5 years
Board Member - Kenya Partnership, 2 years
Group Leader - Young Life/Youth Association of Retarded Citizens, 2 years
Adult Leader - Boy Scout Troop 837, 2 years
4. Residence Life Adviser - Lawrence University, 2 years
Event Chairman - American Cancer Society’s Relay for Life, 1 year
Board Member - American Cancer Society’s Cattle Baron’s Ball, 1 year
Board Member - Crossroads Campus Ministry, 1 year
Steering Committee - Lantern 1 year
Counselor - Camp Lucerne, 1 week each summer, 11 years
Keynote speaker- multiple events through religious and youth organizations, webinars
Guest Lecturer - multiple events through Lake-Sumter State College and Beacon
College