Imkt120 1105 b-01 unit one individual project pellegrin derrel

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Presentation by Social Media Solutions to Northwestern Technologies.

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  • My name is Derrel Pellegrin. I am here on behalf of Social Media Solutions.We are a social media marketing consultant firm.Our goal at Social Media Solutions is to give companies like Northwestern Technologies an advantage in marketing.
  • These are some of the key points and questions I would like to address and answer for you all here today.Please feel free to voice any questions or concerns you may have at any time as we go through this presentation.
  • Social Media is used to interact and build relationships by using the World Wide Web.This is a way to get your brand noticed by the businesses and consumers you wish to reach.By developing relationships with the consumers, you gain the ability to better understand what is that your customers are expecting from you.
  • Social Media is helpful in building brand awareness.Using Social Media helps to build credibility for your brand.This also allows real-time interaction with consumers.By using social media, you have the opportunity to know what is on the minds of your customers.You also have the ability to address their concerns in real-time.
  • Social Media Solutions can facilitate getting your brand into the view of literally millions of consumers.This can give Northwestern Technologies a competitive edge with larger companies in the IT community.Just as larger corporations in the IT market are using social media to promote themselves, you here at Northwestern Technologies have the same opportunity to get your message out there.
  • The more businesses and consumers get to see your product the more recognized your brand will become.Taking advantage of the ever increasing online usage of consumers utilizing Social Media can and will result in additional sales for Northwestern Technologies.
  • The growing number of people online and those using mobile devices online make it imperative that businesses accommodate these potential consumers by utilizing advertising on the very Social Networks that they are using.The potential to advance Northwestern Technologies’ Brand recognition is enormous. With three-quarters of the entire population being online, you can rest assured that your customers are using some type of social media.
  • With an ever-increasing number of businesses utilizing social media, it is imperative that your company keep up the pace of this emerging opportunity to advance your brand name to consumers.
  • Social Media Solutions will work with your marketing team to engage in the Social Media Community.Through the use of surveys and analysis, we will target your specific audience.Using the data we collect, we will develop a marketing strategy specific to your brand.Through the use of innovative software programs, we will monitor social media feeds that mention your brand.We can take advantage of emerging trends as they occur in real-time.Through the use of various forms of Social Media we can expand your customer base and increase profits.
  • We at Social Media Solutions are looking forward to developing a long lasting partnership with you all here at Northwestern Technologies.Our hope is to make Northwestern Technologies our partner in growing a relationship between our two companies and to create a better tomorrow through the use of Social Media and emerging innovative technologies.I thank you all for your time and patience and wish to address any concerns you may have at this time.
  • Imkt120 1105 b-01 unit one individual project pellegrin derrel

    1. 1. What Social Media Solutions can do forNorthwestern Technologies
    2. 2. SOCIAL MEDIA SOLUTIONS What is Social Media? Why does Northwestern Technologies need to use Social Media? What then can Social Media do for Northwestern Technologies? What can Northwestern Technologies expect to gain by using Social Media? Are my customers actually using Social Media? Why is it important for Northwestern Technologies to use Social Media? What can Northwestern Technologies expect from Social Media Solutions?
    3. 3. SOCIAL MEDIASOLUTIONS What is Social Media? Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. (Wikipedia contributors) WORK CITEDWikipedia contributors. "Social media." Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 4 Jan. 2012. Web. 5 Jan. 2012.
    4. 4. SOCIAL MEDIA SOLUTIONS  Why does Northwestern Technologies need to use Social Media? Business leaders should use social media tools to understand how their companys brand, products and/or services are being used and experienced by people. (Bulmer) WORK CITEDBulmer, Don. “Social Media: Why Business Leaders Should Care.” Social Media Today. 01 Apr. 2010. Article. Web. 05 Jan. 2012. <http://socialmediatoday.com/index.php?q=SMC/185977>
    5. 5. SOCIAL MEDIA SOLUTIONS What then can Social Media do for Northwestern Technologies? By utilizing Social Media your brand will gain both recognition and credibility.
    6. 6. SOCIAL MEDIA SOLUTIONS What can Northwestern Technologies expect to gain by using Social Media? This year nearly 179 million consumers ages 14 and older will research products online. Some 83% of them will make an online purchase. (Grau) WORK CITEDGrau, Jeffrey. “US Retail Ecommerce Forecast: Growth Opportunities in a Maturing Channel.” E-Marketer.com. Article. Web. 01 Apr 2011. 05 Jan 2012<http://totalaccess.emarketer.com/Reports/Viewer.aspx?dsNav=Nr:P_ID:2000770&CF=125706>
    7. 7. SOCIAL MEDIA SOLUTIONS Social Are my customers actually using Media? eMarketer estimates more than three-quarters of the total population will be online by 2012. (Perrin) WORK CITEDPerrin, Nicole. “US Digital Media Usage: A Snapshot of 2012.” E-Marketer.com. 29 Dec 2011. Article.Web. 5 Jan 2012<http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000871>
    8. 8. SOCIAL MEDIA SOLUTIONS Why is it important for Northwestern Technologies to use Social Media? B2B companies that use social media are seeing an increase in website traffic, new fans and followers, and more engaged customers and prospects.(Maul) WORK CITEDMaul, Kimberly. “B2B Social Media: A Growing Focus for Marketers.” E-Marketer.com. 19 Dec 2011.Article. Web. 5 Jan 2012< http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000848>
    9. 9. SOCIAL MEDIA SOLUTIONS What can Northwestern Technologies expect from Social Media Solutions? We will define your specific needs. Conduct surveys and analysis to target consumers. Develop marketing strategies using Social media. Monitor social media feeds about your brand. Develop plans to capitalize on emerging trends. Grow your business through the use of Social Media.
    10. 10. SOCIAL MEDIA SOLUTIONS Thank You We at Social Media Solutions are looking forward to developing a longlasting partnership with you all here atNorthwestern Technologies

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