The Taxonomy of Lean Startup ANTI-Pivots
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The document outlines different types of "anti-pivots" that entrepreneurs may attempt when pitching investors or justifying changes to their startup idea or business model. These include blind pivots without clear rationale, stealth pivots where the product is changed without notification, buzzword pivots using just the latest tech terms to attract investors, and pivot excuses based on superstitions rather than real market feedback. All lead the investor to still offer funding without reasonable validation of product-market fit.
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The Taxonomy of Lean Startup ANTI-Pivots
- 1. The Taxonomy of the Lean Startup ANTI-Pivot GrasshopperHerder.com @TriKro
- 2. The Cast An entrepreneur (probably you)
- 3. The Cast An entrepreneur (probably you)
- 6. The Cast Dad (probably yours)
- 7. The Cast Dad (probably yours)
- 8. The Blind Pivot Aha! Here it is! woosh!
- 9. The Assisted Blind Pivot You got it! Trust me... I’m a lean startup expert!. woosh!
- 10. The Stealth Pivot We’ve changed our product.
- 11. The Stealth Pivot What’s your product?
- 12. The Stealth Pivot Can’t tell you.
- 13. The Stealth Pivot What’s was the product?
- 14. The Stealth Pivot I can share that under NDA.
- 15. The Buzzword Pivot We’re making Facebook for Hamsters!
- 16. The Buzzword Pivot We’re not investing in social networks anymore.
- 17. The Buzzword Pivot It’s gamified augmented reality mobile.
- 18. The Buzzword Pivot Here’s ten million.
- 19. The Trust Fund Pivot We’re making Facebook for Hamsters!
- 20. The Trust Fund Pivot We’re not investing in social networks anymore.
- 21. The Trust Fund Pivot Screw you. I’m bootstrapping.
- 22. The Statistically Significant Pivot 53% of our users said they’d purchase hamster products if it came with a flying car!
- 23. The Statistically Significant Pivot Here’s ten million.
- 24. The Launch Date Pivot We’re launching tomorrow!
- 25. The Launch Date Pivot Great! I’ll wait to see traction before investing!
- 26. The Launch Date Pivot Actually... I just wrote an algorithm on a napkin that I keep hidden and need 12 months to build it.
- 27. The Launch Date Pivot Here’s ten million.
- 28. The Superstitious Pivot Do you have Product / Market Fit?
- 29. The Superstitious Pivot Yes, but according to the Startup Genome Project we need to pivot 2.7 times and we’ve only pivoted once.
- 30. The Superstitious Pivot How do you do a 7/10th pivot?
- 31. The Superstitious Pivot We are now a social network for amputee octupi.
- 32. The Superstitious Pivot Here’s ten million.
- 33. The Superstitious Pivot The Startup Genome Project also says neck scarfs never go out of fashion so we’ll be selling neck scarves.
- 34. The Superstitious Pivot Here’s another ten million.
- 35. The Hipster Pivot How’s the traction with the octupi?
- 36. The Hipster Pivot Octupi are so last week. It was so tedious.
- 37. The Hipster Pivot We are now passionately focused on marsupials.
- 38. The Hipster Pivot You need a COO to relieve you of executive burden.
- 39. The Hipster Pivot Also...neck scarves are now out of fashion.
- 40. The Hipster Pivot Crap.
- 41. The Friends and Family Pivot
- 42. The Friends and Family Pivot GET A JOB!
- 43. The Taxonomy of the Lean Startup ANTI-Pivot GrasshopperHerder.com @TriKro
Editor's Notes
- Pivoting has been up and down the Gartner Hype Cycle at least twice now. Sometimes it’s an accurate term to describe what entrepreneurs have to do to survive: adapt to customer feedback.\nHowever, sometimes it’s an annoying buzzword that is poorly understood and grating to the ears. In my constant search for good patterns for entrepreneurs to follow, and bad anti-patterns to avoid. So as a follow up to my Taxonomy of the Lean Startup Pivot, here is the Taxonomy of the Lean Startup Anti-Pivot. Complete with a piñata!\n(Special thanks to Mike Woloszynowicz - @mkbiz for coming up with the term “Blind Pivot” and inspiring this post.)\n\n
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- Blind Pivot – Changing business models without getting out of the building and talking to the humans.\n
- Assisted Blind Pivot – Changing business models based on the advice of investors, mentors, “lean startup experts“, or other individuals who also haven’t gotten out of the building and talked to the humans.\n
- Stealth Pivot – No one can know it and you’re not willing to discuss it, but you pivoted really really hard.\n
- Stealth Pivot – No one can know it and you’re not willing to discuss it, but you pivoted really really hard.\n
- Stealth Pivot – No one can know it and you’re not willing to discuss it, but you pivoted really really hard.\n
- Stealth Pivot – No one can know it and you’re not willing to discuss it, but you pivoted really really hard.\n
- Stealth Pivot – No one can know it and you’re not willing to discuss it, but you pivoted really really hard.\n
- Stealth Pivot – No one can know it and you’re not willing to discuss it, but you pivoted really really hard.\n
- Stealth Pivot – No one can know it and you’re not willing to discuss it, but you pivoted really really hard.\n
- Stealth Pivot – No one can know it and you’re not willing to discuss it, but you pivoted really really hard.\n
- Buzzword Pivot – Changing business models in order to incorporate a buzzword more likely to generate investment interest.\n
- Buzzword Pivot – Changing business models in order to incorporate a buzzword more likely to generate investment interest.\n
- Buzzword Pivot – Changing business models in order to incorporate a buzzword more likely to generate investment interest.\n
- Buzzword Pivot – Changing business models in order to incorporate a buzzword more likely to generate investment interest.\n
- Buzzword Pivot – Changing business models in order to incorporate a buzzword more likely to generate investment interest.\n
- Buzzword Pivot – Changing business models in order to incorporate a buzzword more likely to generate investment interest.\n
- Trust Fund Pivot – Shifting from a heavy investment strategy to a more bootstrapped model based on an utter lack of investor interest.\n
- Trust Fund Pivot – Shifting from a heavy investment strategy to a more bootstrapped model based on an utter lack of investor interest.\n
- Trust Fund Pivot – Shifting from a heavy investment strategy to a more bootstrapped model based on an utter lack of investor interest.\n
- Trust Fund Pivot – Shifting from a heavy investment strategy to a more bootstrapped model based on an utter lack of investor interest.\n
- Statistically Significant Pivot - Changing business models based on a statistically significant sample size of responses to a poorly written survey.\n
- Statistically Significant Pivot - Changing business models based on a statistically significant sample size of responses to a poorly written survey.\n
- Launch Date Pivot – Postponing the product or service launch until after raising funding because of the possibility that poor traction could be mistakenly perceived by investors as a lack of customer interest.\n
- Launch Date Pivot – Postponing the product or service launch until after raising funding because of the possibility that poor traction could be mistakenly perceived by investors as a lack of customer interest.\n
- Launch Date Pivot – Postponing the product or service launch until after raising funding because of the possibility that poor traction could be mistakenly perceived by investors as a lack of customer interest.\n
- Launch Date Pivot – Postponing the product or service launch until after raising funding because of the possibility that poor traction could be mistakenly perceived by investors as a lack of customer interest.\n
- Launch Date Pivot – Postponing the product or service launch until after raising funding because of the possibility that poor traction could be mistakenly perceived by investors as a lack of customer interest.\n
- Launch Date Pivot – Postponing the product or service launch until after raising funding because of the possibility that poor traction could be mistakenly perceived by investors as a lack of customer interest.\n
- Superstitious Pivot - Changing the business model because according to the Startup Genome project successful companies pivot 2.7 times. (Also know as the “I Assume Official Looking Documents with Footnotes are Methodologically Sound” Pivot.)\n
- Superstitious Pivot - Changing the business model because according to the Startup Genome project successful companies pivot 2.7 times. (Also know as the “I Assume Official Looking Documents with Footnotes are Methodologically Sound” Pivot.)\n
- Superstitious Pivot - Changing the business model because according to the Startup Genome project successful companies pivot 2.7 times. (Also know as the “I Assume Official Looking Documents with Footnotes are Methodologically Sound” Pivot.)\n
- Superstitious Pivot - Changing the business model because according to the Startup Genome project successful companies pivot 2.7 times. (Also know as the “I Assume Official Looking Documents with Footnotes are Methodologically Sound” Pivot.)\n
- Superstitious Pivot - Changing the business model because according to the Startup Genome project successful companies pivot 2.7 times. (Also know as the “I Assume Official Looking Documents with Footnotes are Methodologically Sound” Pivot.)\n
- Superstitious Pivot - Changing the business model because according to the Startup Genome project successful companies pivot 2.7 times. (Also know as the “I Assume Official Looking Documents with Footnotes are Methodologically Sound” Pivot.)\n
- Superstitious Pivot - Changing the business model because according to the Startup Genome project successful companies pivot 2.7 times. (Also know as the “I Assume Official Looking Documents with Footnotes are Methodologically Sound” Pivot.)\n
- Superstitious Pivot - Changing the business model because according to the Startup Genome project successful companies pivot 2.7 times. (Also know as the “I Assume Official Looking Documents with Footnotes are Methodologically Sound” Pivot.)\n
- Superstitious Pivot - Changing the business model because according to the Startup Genome project successful companies pivot 2.7 times. (Also know as the “I Assume Official Looking Documents with Footnotes are Methodologically Sound” Pivot.)\n
- Superstitious Pivot - Changing the business model because according to the Startup Genome project successful companies pivot 2.7 times. (Also know as the “I Assume Official Looking Documents with Footnotes are Methodologically Sound” Pivot.)\n
- Hipster Pivot – Changing the business model because the old idea was just so uncool and unmotivating to work on.\n
- Hipster Pivot – Changing the business model because the old idea was just so uncool and unmotivating to work on.\n
- Hipster Pivot – Changing the business model because the old idea was just so uncool and unmotivating to work on.\n
- Hipster Pivot – Changing the business model because the old idea was just so uncool and unmotivating to work on.\n
- Hipster Pivot – Changing the business model because the old idea was just so uncool and unmotivating to work on.\n
- Hipster Pivot – Changing the business model because the old idea was just so uncool and unmotivating to work on.\n
- Hipster Pivot – Changing the business model because the old idea was just so uncool and unmotivating to work on.\n
- Hipster Pivot – Changing the business model because the old idea was just so uncool and unmotivating to work on.\n
- Friends and Family Pivot - Changing the business model to getting a real job because you’ve lost all your friend’s and family’s money and your Dad starts yelling at you to get a job.\n
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