StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02

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The second half of the StartSmart! one day workshop where we use the Customer Persona and the 6 Up uses to build a business model canvas specifically for a first MVP.

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  • Jordan Mechner\n
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  • Bolt Creative’s Dave Castelnuevo and freelance artist Allan Dye.\n\nThey finished the game, submitted it to Apple on Jan. 3, and then saw it appear on the App Store on Jan. 9. A half-dozen fans reviewed it and offered valuable feedback. Some said it was fun for five minutes and then got boring.\n\nAt the peak, Pocket God was selling about 18,000 copies a day. At 99 cents, that meant $18,000 a day was coming in.\n
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  • StartSmart! Tallinn, Estonia, MVP Workshop 2012-10-02

    1. 1. Tristan Kromer LUXr.co @TriKro
    2. 2. About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum8 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO AUGUST 2012
    3. 3. Hacking the Business Model Canvas &Minimum Viable Products @leancircle #leanstartup
    4. 4. DisclaimerI am not an expert in your business.Only you can be the expert in your business.My job is: • to ask the unasked questions; • to challenge assumptions; • and give you tools to succeed.
    5. 5. What is aMinimum Viable Product?
    6. 6. “...that version of a new productwhich allows a team to collect themaximum amount of validatedlearning about customers with theleast effort” - Eric Ries
    7. 7. Smoke Test
    8. 8. Anti-Pattern Smoke Test
    9. 9. Video Test Click Me
    10. 10. Wizard of Oz Test
    11. 11. Wizard of Oz Test
    12. 12. Concierge Test
    13. 13. Behavior Test
    14. 14. Prince of Persia
    15. 15. Prince of Persia, 1989
    16. 16. Other Games of the Day
    17. 17. Karateka, 1984
    18. 18. Pocket God
    19. 19. My Favorite
    20. 20. Pocket God, 2009
    21. 21. Pocket God Sales
    22. 22. Hacking the BMC to MVP
    23. 23. Buy my book!
    24. 24. LUXr.co Janice Fraser LUXr.co
    25. 25. product
    26. 26. product UI
    27. 27. product UI
    28. 28. • Mass Market• Niche Market• Segmented• Diversified• Multi-sided Platforms
    29. 29. • Mass Market• Niche Market• Segmented• Diversified• Multi-sided Platforms• As vague as possible
    30. 30. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS NEEDS & GOALS Married, 2 kids Help coordinating errands, manage kids, keep things running Working mom Have time for herselfHousehold income is $15k / year Feel like she has life under control 34 years old “to clone herself”Lives in Walnut Creek, works in San Jose
    31. 31. • Newness• Performance• Customization• “Getting a Job Done”• Design• Brand Status• Price• Cost reduction• Risk Reduction
    32. 32. • Newness• Performance• Customization• “Getting a Job Done”• Design• Brand Status• Price• Cost reduction • Accessibility• Risk Reduction • Convenience / usability
    33. 33. • Sales force• Web sales• Own stores• Partner stores• Wholesaler
    34. 34. • Sales force • Awareness• Web sales • Evaluation• Own stores • Purchase• Partner stores • Delivery• Wholesaler • After sales
    35. 35. • Personal assistance• Dedicated personal assistance• Self-service• Automated services• Communities• Co-creation
    36. 36. • Production• Problem Solving• Platform / network
    37. 37. • Production• Problem Solving• Platform / network
    38. 38. • Production• Problem Solving• Platform / network • Sharing • Creating content • Curating • ???
    39. 39. • Physical• Intellectual• Human• Financial
    40. 40. • Physical • Key Partners• Intellectual • Optimization of Economies of Scale• Human • Reduction of Risk• Financial • Acquisition of particular resources and activities
    41. 41. • Asset sale• Usage Fees• Subscription fees• Lending / Renting / Leasing• Licensing• Brokerage Fees• Advertising
    42. 42. • Cost driven• Value-driven• Fixed costs• Variable costs• Economies of scale• Economies of scope
    43. 43. About LUXrLUXr’s mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum8 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO AUGUST 2012
    44. 44. Tristan Kromer LUXr.co @TriKro

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