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UX in the Jungle - My journey of applying agile practices in board game design

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UX in the Jungle - My journey of applying agile practices in board game design

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DJ (Der-Jeng) Lin, a project management professional and UX evangelist, shared his journey about how he applied lean and agile practices in board game design at AgileTour Taipei 2017 conference.

DJ (Der-Jeng) Lin, a project management professional and UX evangelist, shared his journey about how he applied lean and agile practices in board game design at AgileTour Taipei 2017 conference.

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UX in the Jungle - My journey of applying agile practices in board game design

  1. 1. UX in the Jungle DJ (Der-Jeng) Lin 2017/12/16 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 1 My journey of applying agile practices in board game design https://www.linkedin.com/in/derjenglin/
  2. 2. 臺 北 站 黃金贊助 鑽石贊助特別贊助 感謝
  3. 3. UX in the Jungle DJ (Der-Jeng) Lin 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 32017/12/16 My journey of applying agile practices in board game design
  4. 4. About Me DJ (Der-Jeng) Lin / 林德政 Sr. Project Manager, Trend Micro Inc. Designer of UX in the Jungle 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 4 https://www.linkedin.com/in/derjenglin/ 1997 2003 2007 1995 2017
  5. 5. What is UX (User eXperience)? Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16 5 Know It Try It Buy It Use it Love It Product / Service Users A person's emotions and attitudes about using a particular product, system or service. A person's emotions and attitudes about using a particular product, system or service.
  6. 6. The Journey 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 6 1 24 324 Conception Design Production
  7. 7. UXSG 2016 Conference 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 7 Source: http://2016.uxsg.org/
  8. 8. 1 24 324 Conception Design ProductionConception Design Production 1 Week 24 324 1 Week Before the Deadline 8Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16 22nd April, 201622nd April, 2016
  9. 9. Conference Submissions 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 9 A workshop with a board game A keynote speechA keynote speech
  10. 10. User-Centered Innovation 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 10 Users Focused Technology Focused From hereFrom here Not hereNot here Innovation
  11. 11. User-Centered Design 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 11 IdeasIdeas 00 PrototypesPrototypes22 User RequirementsUser Requirements 11 Detailed DesignsDetailed Designs 33 RealizationRealization 44
  12. 12. User-Centered Game Design 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 12 ThemeTheme 00 ChallengesChallenges22 Players’ GoalPlayers’ Goal 11 MechanicsMechanics 33 AccessoriesAccessories 44
  13. 13. Draft Proposal Evaluation 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 13 ThemeTheme ChallengesChallenges MechanicsMechanics AccessoriesAccessories 22 33 44 Players’ GoalPlayers’ Goal 11 We need a specific goal! We need a specific goal! 2 3 4 00
  14. 14. Refining the Proposal 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 14 ThemeTheme ChallengesChallenges Players’ GoalPlayers’ Goal MechanicsMechanics AccessoriesAccessories 00 22 11 33 44 Help their teams earn most revenue by delivering products with the best UX. As a UXer in a software company… Everyday obstacles in real situations (dynamic market, changing requirements, difficult stakeholders, tight schedule, etc.)
  15. 15. Result of the Submissions 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 15 Keynote speech about user research for large enterprises A workshop facilitated with a board game about software product development Keynote speech about measuring UX design maturity AcceptedAccepted
  16. 16. User-Centered Game Design 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 16 ThemeTheme 00 ChallengesChallenges22 Players’ GoalPlayers’ Goal 11 MechanicsMechanics 33 AccessoriesAccessories 44 Help their teams earn most revenue by delivering products with the best UX. As a UXer in a software company… Everyday obstacles in real situations (dynamic market, changing requirements, difficult stakeholders, tight schedule, etc.)
  17. 17. Challenges of Innovation 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 17 DesirabilityDesirability FeasibilityFeasibility ViabilityViability Do your target users want this? Technically, can we make it? Is it a sustainable business? The target!The target!
  18. 18. Development Life Cycles 12/17/2017 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 18 Requirements Design Construction Testing Requirement Doc. Design Doc. Code Complete Releasable Product Working Software … … … … … … … Working Software Kick-off Meeting Code Complete Tested Build Releasable Product Kick-off Meeting Working Build … … … Tested Build Releasable Product WaterfallWaterfall AgileAgile
  19. 19. Waterfall vs. Agile Methods 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 19 Source: http://www.expressiveproductdesign.com/minimal-viable-product-mvp/ WaterfallWaterfall AgileAgile To build a “Dream Car”…To build a “Dream Car”…
  20. 20. Minimum Viable Product 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 20 A product with just enough features to satisfy early customers, and to provide feedback for future product development. A product with just enough features to satisfy early customers, and to provide feedback for future product development. ThisThis Not thisNot this Desirability Usability Reliability Functionality
  21. 21. Survey for the Measurement 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 21 Desirability Usability Reliability Functionality • Be able to experience / learn … 1. Complete product development life cycle 2. Different UX Job functions 3. Challenges in real situation 4. Importance of collaboration • Easy to learn • Fun & aesthetic
  22. 22. 1 24 324 Conception Design ProductionConception Design Production 1 Week 32424 Iterations 24 Iterations in 3 Months 22Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16
  23. 23. Build-Measure-Learn 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 23
  24. 24. Initial Design 24Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16
  25. 25. Initial Playtest 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 25
  26. 26. Intermediate Prototypes 26Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16
  27. 27. Intermediate Prototypes 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 27
  28. 28. Playtesting 28Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16
  29. 29. Game Mechanics 29 Constructs of rules or methods designed for game interactions. • Acting • Action / Movement Programming • Action Point Allowance System • Area Control / Area Influence • Area Enclosure • Area Movement • Area-Impulse • Auction/Bidding • Betting/Wagering • Campaign / Battle Card Driven • Card Drafting • Chit-Pull System • Co-operative Play • Commodity Speculation • Crayon Rail System • Deck / Pool Building • Dice Rolling • Grid Movement • Hand Management • Hex-and-Counter • Line Drawing • Memory • Modular Board • Paper-and-Pencil • Partnerships • Pattern Building • Pattern Recognition • Pick-up and Deliver • Player Elimination • Point to Point Movement • Press Your Luck • Rock-Paper-Scissors • Role Playing • Roll / Spin and Move • Route/Network Building • Secret Unit Deployment • Set Collection • Simulation • Simultaneous Action Selection • Singing • Stock Holding • Storytelling • Take That • Tile Placement • Time Track • Trading • Trick-taking • Variable Phase Order • Variable Player Powers • Voting • Worker Placement Source: https://boardgamegeek.com/browse/boardgamemechanic Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16
  30. 30. More Playtesting 30Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16
  31. 31. Applying Visual Designs 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 31
  32. 32. 4 Months After Project Kick-off… 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 32
  33. 33. High Fidelity Prototype 33Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16
  34. 34. Background of the Game 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 34 The mobile games market is growing rapidly, with revenues exceeding many analysts' expectations. Two software companies don't want to lose out and decide to spin off small business units to penetrate this rising market. But your CEO is not patient… As members of the UX design teams for these two spin-offs, your goal is to make as much money as possible by delivering the best possible mobile game apps for your target audience.
  35. 35. Team Objective Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16 35 The end of September + or The first team launches its 4th GameGameGameGame x 4 x 4 Before…Earn the Most Revenue
  36. 36. Software Development Life Cycle Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16 36 Development & Testing
  37. 37. Stakeholders Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16 37
  38. 38. Different UX Roles and Skills Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16 38
  39. 39. Internal Workshops 39Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16
  40. 40. The Day Has Come… 40Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16
  41. 41. In the Workshop 41Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16
  42. 42. Feedback from Participants 42Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16
  43. 43. Internal Crowdfunding 43Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16 Objective: Get 180 Sets (NT$300,000) pledged within 38 days Objective: Get 180 Sets (NT$300,000) pledged within 38 days
  44. 44. Internal Workshops 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 44
  45. 45. Workshop with 160+ Players 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 45
  46. 46. External Workshops 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 46
  47. 47. 38 Days After Crowdfunding Initiated… 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 47
  48. 48. 1 24 324 Conception Design ProductionConception Design Production 1 Week 324 Sets24 Iterations 324 Sets Pledged in 38 Days 48Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16 180% of the planned objective! 180% of the planned objective!
  49. 49. Printing in Progress 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 49
  50. 50. The Final Product 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 50
  51. 51. The Journey Continues… 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 51 https://www.trend.org/Product/Content/28 https://www.facebook.com/UXintheJungle/
  52. 52. Takeaways 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 52 User-Centered DesignUser-Centered Design Minimum Viable ProductMinimum Viable Product Release Working Product IterativelyRelease Working Product Iteratively
  53. 53. Recommended Books 2017/12/16 Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved. 53
  54. 54. Thank you for your time! Copyright © 2017. DJ (Der-Jeng) Lin. All rights reserved.2017/12/16 54 Credits • Game Designer: DJ (Der-Jeng) Lin • Visual Designers: Peggy Liu, Cathy Yeh • Editor: Richard Hsiao • Producer: Hsin Olive Eu • Prototype Developers: Mike Chou, Pacha Chen, Melody Chou, Pin Hsu, Aron Danburg, Lesley Chien • Primary Testers: Hanwen Chang, Joyce Lin, Fiona Wen, Xindy Wang, Jasmine Liou, Wish Lin, Mei Hung • Special thanks to team members from Trend Micro HIE, BA, and R&D for supporting all the tests!
  55. 55. Copyright 2017 Trend Micro Inc.55 趨勢科技 Trend Micro Inc. 全球雲端資訊安全防護專家及領航者 EVA CHEN (陳怡樺) CEO and Co-Founder Employees 5,500 Revenue USD 1.0 Billion/ 2015 Founded United States in 1988 Headquarters Tokyo, Japan Location Operations in 38 countries VISION A world safe for exchanging digital information MISSION Defend against threats that would impact user’s digital life or IT infrastructure
  56. 56. Copyright 2017 Trend Micro Inc.56 Japan 639 Canada 164 LAR 67 Philippines 922 Brazil Argentina Mexico Spain UK Russia Ireland Germany France Italy Australia MMEA 72 Hong Kong Taiwan 1400 APAC 258 Headquarter Operational Hub Offices Argentina Panama Europe 559 USA 684 China 573 營運據點橫跨全球五大洲
  57. 57. Copyright 2017 Trend Micro Inc.57 全球前50大頂尖企業有48家為趨勢科技的客戶 (包含汽車、電信、銀行及石化產業) 全球前50大頂尖企業有48家為趨勢科技的客戶 (包含汽車、電信、銀行及石化產業) Small Business Enterprise Consumers Mid-Size Business 使用者安心無虞的最佳選擇 趨勢科技的全方位產品
  58. 58. Copyright 2017 Trend Micro Inc.58 • 與世界最大跨國警察組織- 國際刑警組織(INTERPOL)合作, 逮捕奈及利亞網路犯罪首腦,協助打擊全球網路犯罪。 • 持續協助FBI進行網路犯罪調查 • 揭露全球最新型態勒索病毒及提供最佳防禦 • Zero Day Initiative (ZDI)漏洞懸賞計畫榮獲 Frost & Sullivan評為2015年通報已確認漏洞數量最多的機構 與全球專家合作: 實現更安全的數位世界
  59. 59. Copyright 2017 Trend Micro Inc.59 Trend Taiwan - A fun place to work! • WORK SMART • LEARN EAGER • PLAY HARD • SECURE & LOVE THE WORLD
  60. 60. Copyright 2017 Trend Micro Inc.60 跨國界的超強專業團隊 • 日以繼夜,始終如⼀的專注 • 不分時區,沒有國界的專業團隊 • 共同努力創造領先業界的標準和產品
  61. 61. Copyright 2017 Trend Micro Inc.61 全人發展的訓練
  62. 62. Copyright 2017 Trend Micro Inc.62 富創意的資安英雄技術訓練 • 2015 Engineering Camp: Trend Micro Hacking Triathlon • 2016 Machine Learning Contest • 2016 Product Hack Contest
  63. 63. Copyright 2017 Trend Micro Inc.63 富創意的資安英雄技術訓練 趨勢科技 Capture the Flag (CTF) 網路攻防搶旗賽 2016年,共 10 組來自全球的駭客團隊進行搶旗 攻防大戰,趨勢將這場比賽視為培育資安人才的 重要活動,冠軍團隊可獲得 100 萬日圓獎金,而 最後由來自台灣的「217」獲得冠軍…
  64. 64. Copyright 2017 Trend Micro Inc.64 多采多姿的社團生活
  65. 65. Copyright 2017 Trend Micro Inc.65 趨勢科技在尋找擁有以下特質的人… 勇於創新/發揮創意 能傾聽並解決客戶問題 對技術充滿熱情 樂於團隊合作 有接受變動的彈性 誠信正直可信賴

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