Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Blogging and vlogging with Jessica Brown

Blogging and vlogging with Jessica Brown

  • Be the first to comment

  • Be the first to like this

Blogging and vlogging with Jessica Brown

  1. 1. Blogging, vlogging and the use of interactive content to reach your audience on social media
  2. 2. Rich Media "a broad range of interactive digital media that exhibit dynamic motion, taking advantage of enhanced sensory features such as video, audio and animation."
  3. 3. 2017: Year of Video 1/3 of all online activity is video watching Live video is the biggest craze Instagram stories have taken the industry by storm Consumers want authentic content as well as produced videos Consumers trust video content
  4. 4. Videos for Tourism • 66% watched videos when thinking about taking a trip • 52% watched videos when thinking about what type of trip they would like to take • 65% watched videos when choosing a destination • 54% watched videos when deciding which accommodation to stay at, and • 63% watched videos when looking for ideas for activities at a destination Source: http://www.hospitalitynet.org/news/4077697.html
  5. 5. Live Video Host Q & A’s Stream events Tours Competition draws Hot topics Ephemeral Videos People comment 10x more on Facebook Live videos then on regular videos
  6. 6. Vlogs A vlog is simply a video blog. Tips for vlogging: • Calm your nerves • Have a plan • Pick the right spot to record • Record against plain background • Ensure the lighting is natural • Introduce yourself
  7. 7. Vlogs • Ensure the sound quality is good • Watch the time • Edit (iMovie or Windows Live Movie Maker) • Get a second opinion • Host (Vimeo/YouTube) • Promote
  8. 8. Vlogging Content What to vlog about: • Your business • Activities • The island • Tips and Tricks • Travel • Latest events
  9. 9. Blogging Don’ be afraid, blogging is essentially writing articles or news items!
  10. 10. Blogging Tips Plan your blogs Strong headlines Pick good quality images (if necessary) Make your content actionable Be accurate with facts Post regularly Reply to comments Share share share
  11. 11. Blog Content What makes content great? • It matters to your customers • It is backed by expertise • It is relevant • It is easy to understand • It is comical, touching, thought provoking, educational … therefore SHARABLE
  12. 12. Interesting Imagery Grid Images • Three-grid image: 1080 pixels in height by 3,240 pixels in width. • Six-grid image: 2,160 pixels in height by 3,240 pixels in width. • Nine-grid image: 3,240 pixels in height by 3,240 pixels in width. Go here: Instagrid
  13. 13. GIFS Animated imagery: Go here: Giphy ‘more than 100 million GIFs were shared on Twitter in one year’
  14. 14. Short Clips Short clips are fun and easy to do: (download the app and use in conjunction with Instagram) Go here: Boomerang
  15. 15. Audio Short audio clips can be a nice way to vary your content: • Keep your audio short, 2-3 minutes at most. • Get audio testimonials. • Do interviews. Go here: SoundCloud
  16. 16. Infographics Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system's ability to see patterns and trends.
  17. 17. Extra Help! Get in touch via email or visit my website for more info: jessica@jessicabrown.im www.jessicabrown.im

×