Fashion Check is an app that will aid with sending sample requests and booking studio appointments straight from your seat at a fashion show.

1. #FASHIONCHECK
Deola Adebiyi
@d3ola

2. OVERVIEW
Fashion Check is an app that will aid with
sending sample requests and booking studio
appointments straight from your seat at a fashion
show.

3. WHAT’S THE PROBLEM?
Many fashion designers present several
pieces on the runway but most of them
aren’t made for the general public. What
determines this is are the editors and buyers.
They let the designer know what they liked
and what should be further developed.

4. WHAT’S THE PROBLEM?
Fashion Week can get very hectic and very busy. The
backstage area after shows involves models undressing,
designers taking pictures and celebrating their new
collection. There is usually no time to let them know
what you feel about the collection or else, you could be
late to the next show.

5. CHAOS!

6. UNFAIR ADVANTAGES
The fashion industry has been very receptive to
Google Glass. Models from Diane von
Furstenberg (Fashion designer and President of
the Council of Fashion Designers of America)
donned Google Glass on the runway this past
month and editors such as Nina Garcia of Marie
Claire were spotted using it. Vogue even had an
fashion shoot featuring Google Glass!

7. MODELS ON THE RUNWAY WITH
GOOGLE GLASS

8. VOGUE SHOOT FEATURING
GOOGLE GLASS

9. DEMO
Three simple steps:
1. Swipe to take pictures of looks going down the
runway
2. As the show ends, compose your message to the
designer either requesting for samples or to book a
studio appointment
3. Send and go on to the next show!

10. DEMO EXAMPLE
Nina Garcia, Creative Director of Marie Claire, using
Google Glass to capture images from the runway
Instagram
Her Instagram feed shows how easy and simple it is to
take images and videos off the runway in real time.

11. BUSINESS MODEL
This is an app for PR agencies who have fashion
designers and labels as clients. To start, there will be a
free release to select PR agencies to test it out and the
feedback will help work out the kinks and issues. With a
major release, PR agencies that sign up will receive a
bonus month when they sign up.

12. BUSINESS MODELS
Small agencies can pay per client and major ones with
several clients can pay a flat agency fee. Since the app
will be paid for from PR agencies, there will no need to
get sponsors for advertising.

13. COMPETITION
Fashion GPS: They offer services include event
management, sample requests, and event reports.
However, with Fashion GPS, you have to wait for the
designer to upload their collection to request samples
which can take time. With Fashion Check, you just take a
few pictures straight from the runway, send a message
and your requests are sent in before you leave your seat
for the next show.

14. CONCLUSION
Fashion Check is a new way to send important feedback
on the collection in real time. No more waiting to get to
the designer backstage to give your feedback or waiting
on the phone to make appointments to see the designer.
Fashion Check helps to request samples, book
appointments and makes Fashion Week much easier.