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E commerce site structure - why taxonomy matters

Understand your e-commerce site structure and how it relates to semantic search and taxonomy. Features David Amerland, a well known published author in the field of semantic web. Building concepts and entities to describe how your product(s) relate to a broad concept with examples.

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E commerce site structure - why taxonomy matters

  1. 1. E-Commerce Site Structure Denver Prophit Jr Open Source eCommerce Evangelist •
  2. 2. Why Taxonomy Matters? Open Source eCommerce Evangelist • Semantic search is a game changer. As the web makes the change into a fully semantic web the biggest challenge for webmasters lies in beginning to think differently about how the web now works and how their content now connects across it. David Amerland Your products are an Entity in Semantic Search. Your Categories are Concepts in Semantic Search Hardware Hammers Lump Hammer 1
  3. 3. Examples of GOOD & BAD Taxonomy Open Source eCommerce Evangelis • Hardware Hammers Lump Hammer Brand A Hardware Brand Name A Lump Hammer Brand Name B Lump Hammer Lump Hammer Brand B 2
  4. 4. Examples of Taxonomy Brand Exceptions Open Source eCommerce Evangelist • Sports Nike(r) Reebok(r) Shoes Shoes Well recognized brands will become a concept that a normal consumer could relate as a concept. Both Nike and Reebok are both well known for athletic sportswear. Search engines build relational databases to artificially guess your classification relationship to shoes in the realm of sports wear. You are still sending signals about your classification that all content below is about sports products. Category pages should be content rich and tell the human and the machine about the main category 3
  5. 5. Rebuilding Your Site Structure Open Source eCommerce Evangelist • 4 There are a variety of methods to change either the URL or the title of your new ecommerce site structure. The chosen method depends heavily upon your chosen shopping cart platform. ● woocommerce ○ Rename Category title. ○ 301 Redirect Slug *optional* ● oscommerce, zen-cart, loaded7, prestashop, etc ○ SEO URLs? ■ 301 Redirects ○ NO SEO URLs ■ mod_rewrite redirect query parameters Open for discussion where you see this information. Make a comment, trackback, ping to continue the collaboration. Options?