Americans Love Their Cell Phones Today, We Don’t Leave Home Without Our Wallet, Keys, and Phone Americans   Love To SHOP  ...
What Others Are Saying About Mobile “ We can make more money in mobile than we do in the desktop eventually ... the mobile...
<ul><li>AT&T: 98% of iPhone owners surf the mobile web  </li></ul><ul><li>iPhone Web share hits record 0.48% (Aug. 23 rd )...
Mobile Statistics <ul><li>Mobile Web Usage </li></ul><ul><li>Of the Top 20 most frequented PC Sites  only half render prop...
<ul><li>A one stop shop for mobile shopping </li></ul><ul><li>Whatever, wherever, whenever </li></ul><ul><li>Every use cas...
<ul><li>Sprint/Nextel   51 Million Subscribers </li></ul><ul><ul><li>Running White Label version of mShopper  </li></ul></...
<ul><li>Customer lifecycle begins with Get First Dibs  </li></ul><ul><li>Average visitor signs up for 6.6 categories </li>...
Mobile Commerce Options <ul><li>Build your own site </li></ul><ul><ul><li>Hire WAP development company </li></ul></ul><ul>...
Some of our Merchants
Thank You For Your Time We invite you to Join mShopper as a Premium Retail Partner For more info contact: [email_address] ...
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M Shopper Mobile Commerce Intro

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  • M Shopper Mobile Commerce Intro

    1. 1. Americans Love Their Cell Phones Today, We Don’t Leave Home Without Our Wallet, Keys, and Phone Americans Love To SHOP Americans Love Their Cell Phones Today, We Don’t Leave Home Without Our Wallet, Keys, and Phone
    2. 2. What Others Are Saying About Mobile “ We can make more money in mobile than we do in the desktop eventually ... the mobile computer is more targeted.” Google CEO Eric Schmidt “ 24% of text message recipients respond … it’s one of the hottest new channels available” – Edward T. Manzitti – Direct Marketing Association VP of Research Worldwide consumer spending on mobile will increase to over $88 billion by 2012 – Strategy Analytics “ The iPhone will do for the mobile web, what the iPod did for digital music” – David Gould – CEO mShopper mShopper CEO David Gould August 2008: Google confirms huge search traffic from iPhones. Users generate 50 times the mobile search traffic of other devices Vic Gundotra- Head of Google Mobile Operations
    3. 3. <ul><li>AT&T: 98% of iPhone owners surf the mobile web </li></ul><ul><li>iPhone Web share hits record 0.48% (Aug. 23 rd ), up 58% between July and August </li></ul><ul><li>iPhone is now the fourth most popular o/s </li></ul><ul><li>on the web with a 0.30 percent market share, </li></ul><ul><li>behind Windows (90.69 percent), </li></ul><ul><li>Mac OS (7.84 percent) and </li></ul><ul><li>Linux (0.92 percent) </li></ul><ul><li>Industry analyst firm Juniper Research </li></ul><ul><li>believes the number of consumers accessing </li></ul><ul><li>the mobile Web on a daily basis is set to increase from 577 million today to 1.7 </li></ul><ul><li>billion by 2013 and the sales of physical goods via mobile devices is set to increase </li></ul><ul><li>more than 390 percent to $1.9 billion by 2010 </li></ul><ul><li>Carriers: The big winners in mobile web usage </li></ul><ul><li>AT&T 3Q ‘08 Data Revenues up 50.5% year over year </li></ul><ul><li>Verizon 3Q ‘08 Data Revenues up 42.5% year over year </li></ul>iPhone
    4. 4. Mobile Statistics <ul><li>Mobile Web Usage </li></ul><ul><li>Of the Top 20 most frequented PC Sites only half render properly on mobile </li></ul><ul><li>In Q4 ‘07 Only 1% of web traffic came from mobile device </li></ul><ul><li>In Q4 ’08 number jumped to 5% </li></ul><ul><li>In Q4 ’09 if trend continues it will be 25% </li></ul><ul><li>Mobile Advertising (Source: BRANDWEEK Nov ‘08) </li></ul><ul><li>Record 104 Million people recall seeing ad on mobile device July-Sept ’08 </li></ul><ul><li>60 Million saw text message (up 42% from 9 mos. Ago) </li></ul><ul><li>Men 57%, Women 43%, 52% Ages 35-64, 68% Caucasian </li></ul><ul><li>31 Million people viewed mobile banner ads </li></ul><ul><ul><li>Proctor & Gamble & American Express big Mobile banner ad buyers </li></ul></ul><ul><li>Mobile Behavior Patterns </li></ul><ul><li>Local news in AM and Nat’l news all day </li></ul><ul><li>Sports fans check scores & highlights during games </li></ul><ul><li>Women browse late at night & early in week (Young girls late & on Weekends) </li></ul><ul><li>Users typing sight names drove 28.9% of Mobile Search </li></ul><ul><li>Movies # 1 </li></ul>
    5. 5. <ul><li>A one stop shop for mobile shopping </li></ul><ul><li>Whatever, wherever, whenever </li></ul><ul><li>Every use case - PriceIt, BrowseIt, FirstDibs, ReviewIt, Coupons, Gift cards </li></ul><ul><li>Goods and services </li></ul><ul><li>Entertainment and tickets </li></ul><ul><li>Ergonomics designed for mobile </li></ul><ul><li>White label service </li></ul><ul><li>Enhances the perceived value of their brand </li></ul><ul><li>Enhances the perceived value of cell phones </li></ul><ul><li>Drives significant data revenues </li></ul><ul><li>A future ‘must have’ </li></ul><ul><li>A complete solution for merchants </li></ul><ul><li>Ubiquitous extension of their brand </li></ul><ul><li>High volumes of traffic </li></ul><ul><li>Self service “mStore” </li></ul><ul><li>Self service mobile marketing </li></ul>Merchants Carriers Consumers mShopper
    6. 6. <ul><li>Sprint/Nextel 51 Million Subscribers </li></ul><ul><ul><li>Running White Label version of mShopper </li></ul></ul><ul><ul><li>4 th Highest Traffic Application after News, Weather, & Sports in less than 4 Months ! </li></ul></ul>Total US Mobile Phones: 263 million 85% Penetration <ul><li>Verizon 68 Million Subscribers * </li></ul><ul><ul><li>mShopper Link On-Deck </li></ul></ul><ul><li>mShopper Works on All Other Carriers </li></ul><ul><ul><li>http://shop.mShopper.com </li></ul></ul><ul><li>Kyocera/Sanyo and RIM (Blackberry) </li></ul><ul><li>Embedding mShopper Icon Onto Handsets </li></ul><ul><li>for Shopping Convenience </li></ul><ul><li>* With Alltel acquisition 81 million </li></ul>mShopper: The Leader in Distribution <ul><li>AT&T / Cingular 72 Million Subscribers </li></ul><ul><ul><li>Launching Now </li></ul></ul><ul><li>Cellular South 1 Million Subscribers </li></ul><ul><ul><li>Launched Q3 </li></ul></ul>
    7. 7. <ul><li>Customer lifecycle begins with Get First Dibs </li></ul><ul><li>Average visitor signs up for 6.6 categories </li></ul><ul><li>GFD members get up to 6 messages weekly </li></ul><ul><li>Currently sending over 1,500,000 messages month </li></ul><ul><li>Growing every week </li></ul>Market your mStore by Sending ‘ Click to Buy’ Text Alerts mShopper Electronic Alert: Pyramid In-Dash AM/FM/CD/MP3 Megapixels. Save 60%. ONLY 2 ITEMS! http://www.mshopper.net/wap/hotDeals1.do?brand=Canon&model=2503B001&merchantId=119
    8. 8. Mobile Commerce Options <ul><li>Build your own site </li></ul><ul><ul><li>Hire WAP development company </li></ul></ul><ul><ul><li>Expensive contract & development </li></ul></ul><ul><ul><li>Longer timeline to launch </li></ul></ul><ul><ul><li>Promote and market from scratch </li></ul></ul><ul><ul><li>Allocate valuable internal IT resources (ouch!) </li></ul></ul><ul><li>Other mobile commerce solutions </li></ul><ul><ul><li>May mobile enable your site easily BUT </li></ul></ul><ul><ul><li>No traffic generated, still have to do all of your own marketing </li></ul></ul><ul><li>mShopper </li></ul><ul><ul><li>Mobile enables AND generates traffic </li></ul></ul><ul><ul><li>Extensive merchandising tools </li></ul></ul><ul><ul><li>True partnership </li></ul></ul><ul><ul><li>Can work with existing mobile sites </li></ul></ul><ul><ul><li>Can take your mobile domain and point to your mStore </li></ul></ul><ul><ul><li>Minor investment but focus is on CPA </li></ul></ul>
    9. 9. Some of our Merchants
    10. 10. Thank You For Your Time We invite you to Join mShopper as a Premium Retail Partner For more info contact: [email_address] 303-419-3282

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