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イシューマネジメント株式会社 電通パブリックリレーションズコミュニケーションデザイン局イシューマネジメント室黒田明彦2013年6月1日
「イシューマネジメント」とは?
© Copyright 2012 by Dentsu Public Relations Inc. All Rights Reservedイシュー・マネジメントとはイシューとは、・公共政策上の、あるいは社会的背景を持った、問題、課題、論点、争点イ...
© Copyright 2012 by Dentsu Public Relations Inc. All Rights Reservedイシュー、3つの捉え方1、社会に直接、影響を与えるイシュー(社会問題)2、危機の背景、遠因となるイシュー(社...
© Copyright 2012 by Dentsu Public Relations Inc. All Rights Reservedイシュー、3つの捉え方1、社会に直接、影響を与えるイシュー(社会問題)●社会問題であり政府や行政機関が一義的...
© Copyright 2012 by Dentsu Public Relations Inc. All Rights Reserved 5Timeリスク増幅CrisisPointRisk ManagementCrisis Management...
© Copyright 2012 by Dentsu Public Relations Inc. All Rights Reservedイシュー、3つの捉え方2、危機の背景、遠因となるイシュー(社会的課題)●政治、経済、社会環境の変化により危機...
© Copyright 2012 by Dentsu Public Relations Inc. All Rights Reserved 7イシュー・マネジメントとはクライシスに発展しそうな「危機の芽」(原因)リスククライシス 組織のレピュテー...
© Copyright 2012 by Dentsu Public Relations Inc. All Rights Reservedイシュー、3つの捉え方3、世論を二分するイシュー(社会的争点)●新たな制度や政策の改定や導入にあたって、利害...
© Copyright 2012 by Dentsu Public Relations Inc. All Rights Reserved安全性信頼性公共性効率性収益性利便性社会的課題を巡る二律背反
© Copyright 2012 by Dentsu Public Relations Inc. All Rights Reserved今日的なイシュー◆社会的イシュー コロナウイルス 新型インフルエンザ 東南海地震 地球温暖化対策 ...
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イシューマネジメント

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イシューマネジメント

  1. 1. イシューマネジメント株式会社 電通パブリックリレーションズコミュニケーションデザイン局イシューマネジメント室黒田明彦2013年6月1日
  2. 2. 「イシューマネジメント」とは?
  3. 3. © Copyright 2012 by Dentsu Public Relations Inc. All Rights Reservedイシュー・マネジメントとはイシューとは、・公共政策上の、あるいは社会的背景を持った、問題、課題、論点、争点イシューマネジメントとは、・経営に悪影響を与える可能性が高いと予知・予測される問題(イシュー)を組織的に管理・統制し、事態が悪化しないように未然に回避する企業行動。(電通パブリックリレーションズ HPより)イシューマネジメントのポイントは2点、①潜在的な問題を早期に予知・予測し、具体化して捉えること。②社会的・公共的な視点、あるいは俯瞰的・網羅的な視点で捉えること。※パブリックアフェアーズやガバメントリレーションズとの関連が深い分野
  4. 4. © Copyright 2012 by Dentsu Public Relations Inc. All Rights Reservedイシュー、3つの捉え方1、社会に直接、影響を与えるイシュー(社会問題)2、危機の背景、遠因となるイシュー(社会的課題)3、世論を二分するイシュー(社会的争点)
  5. 5. © Copyright 2012 by Dentsu Public Relations Inc. All Rights Reservedイシュー、3つの捉え方1、社会に直接、影響を与えるイシュー(社会問題)●社会問題であり政府や行政機関が一義的に対応する。関連する企業団体も、政府の指針に則り対応を準備する。(例)《大震災対応》 国の防災計画→企業の防災計画耐震基準は? 非難経路は? 食料備蓄は?《パンデミック》 国の対応計画→企業の対応計画健康管理は? ワクチンは? BCPプランは?《放射能汚染》 国の安全基準→企業の安全基準検査体制は? 流通対策は? 情報開示は?
  6. 6. © Copyright 2012 by Dentsu Public Relations Inc. All Rights Reserved 5Timeリスク増幅CrisisPointRisk ManagementCrisis ManagementIssue Managementレピュテーション(対応への評価)イシュー・マネジメントとは時間軸による分類勃発イシュー(潜在的な問題)Reputation Management
  7. 7. © Copyright 2012 by Dentsu Public Relations Inc. All Rights Reservedイシュー、3つの捉え方2、危機の背景、遠因となるイシュー(社会的課題)●政治、経済、社会環境の変化により危機が引き起こされる。企業や団体にとっては予知予測が大切である。また事案の原因究明と共に背景追及も重要となる。(例)《産業構造変化、対日感情》 《大震災、暴動》 →生産調達停止《ネットリテラシー、安全保障》 《ネット犯罪》 →個人情報漏洩《認可制度、業界ルール変更》 《癒着体質》 →ワクチン副作用
  8. 8. © Copyright 2012 by Dentsu Public Relations Inc. All Rights Reserved 7イシュー・マネジメントとはクライシスに発展しそうな「危機の芽」(原因)リスククライシス 組織のレピュテーションを毀損する事故・事件問題が埋もれている状態問題が顕在化しつつある状態放置放置早期対応クライシス勃発未然防止平常時の危機管理緊急時の危機管理リスクやクライシスの背景・遠因となる「危機の土壌」イシュー
  9. 9. © Copyright 2012 by Dentsu Public Relations Inc. All Rights Reservedイシュー、3つの捉え方3、世論を二分するイシュー(社会的争点)●新たな制度や政策の改定や導入にあたって、利害の相反する関係者の間で争点となる問題。解決には公共的な視点が重要となる。(例)《TPP参加》 自動車・電機業界/農業・医療団体《薬ネット販売》 医薬品ネット販売/医師会・薬局チェーン《消費税UP》 大手流通/中小小売、製造大手/下請け
  10. 10. © Copyright 2012 by Dentsu Public Relations Inc. All Rights Reserved安全性信頼性公共性効率性収益性利便性社会的課題を巡る二律背反
  11. 11. © Copyright 2012 by Dentsu Public Relations Inc. All Rights Reserved今日的なイシュー◆社会的イシュー コロナウイルス 新型インフルエンザ 東南海地震 地球温暖化対策 風評被害・ネット炎上 情報漏洩 サイバーセキュリティ 宗教紛争・テロ 格差社会・犯罪◆経済的イシュー アベノミクス 円高、円安 金利上昇 株価急変 TPP 消費増税 サプライチェーン 産業空洞化 労働コスト◆政治的イシュー 憲法改正 領土問題 歴史認識 規制改革 成長戦略 社会保障改革 北朝鮮問題 原発再稼働 マイナンバー

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