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Using images from a road trip, this SlideShare photo essay demonstrates that social media is about more than digital technology. Specifically, it reveals that the channels through which the principles of social media manifest themselves can be low tech as well high tech, and that their use and value are determined by our individual and organizational objectives. The goals of the essay are to demystify social media and get people to think more broadly about it and its economic and social roles. Providing this perspective on digital manifestations of social media should help everyone from rookies and detractors to mavens and advocates understand that today’s social media isn’t just novel – it's normal.