Think You Know What Social Media Is? Think Again.

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Using images from a road trip, this SlideShare photo essay demonstrates that social media is about more than digital technology. Specifically, it reveals that the channels through which the principles of social media manifest themselves can be low tech as well high tech, and that their use and value are determined by our individual and organizational objectives. The goals of the essay are to demystify social media and get people to think more broadly about it and its economic and social roles. Providing this perspective on digital manifestations of social media should help everyone from rookies and detractors to mavens and advocates understand that today’s social media isn’t just novel – it's normal.

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Think You Know What Social Media Is? Think Again.

  1. 1. Think You Know What Social Media Is? Think Again. Images from a Road Trip…
  2. 2. Introduction  Using images from a road trip, this photo essay demonstrates that social media is about more than digital technology  Specifically, it reveals that – The channels through which the principles of social media manifest themselves can be low tech as well high tech – Their use and value are determined by our individual and organizational objectives  The goals of the essay are to – Demystify social media – Get people to think more broadly about it and its economic and social roles  Providing a different perspective on digital manifestations of social media should help everyone from rookies and detractors to mavens and advocates understand that today’s social media isn’t just novel – it’s normal Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved2
  3. 3. Contrary to Popular Opinion…  Just about social media platforms like LinkedIn, Twitter, Facebook, and YouTube  Something that can or should have different definitions depending the different perspectives and interpretations of individuals Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved3 Social media is NOT  Only a new means for commercial organizations to market, brand, advertise, or sell themselves and their goods/services
  4. 4. Most Importantly, It’s NOT NEW! Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved4 Pt 1
  5. 5. Social Media Stripped to Its Core…  Are relatively inexpensive and accessible, enabling anyone (even private individuals) to publish or access information Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved5 Adapted from Wikipedia  Includes technologies that can turn communication into interactive dialogue among organizations, communities, and individuals  Involves a blending of technology and social interaction for the co-creation of value
  6. 6. New Tools for Doing Old Things  What we think of as social media today is better labeled digital social media  Digital social media is distinguished by the technology used for both publication and dissemination, which in turn leads to differences in – Scale and reach – Viral potential  We shouldn’t confuse the technology with what the technology enables us to do – the medium is NOT the message Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved6
  7. 7. How Social Media is Used  Individuals use it to – Express personality and humor – Communicate values and beliefs – Identify themselves to kindred spirits – Share joys and sorrows – Invite questions and conversation  Organizations use it to – Control their own messages – Advertise goods, services, and events – Communicate values and differentiate themselves – Communicate more inexpensively and informally – Invite feedback, participation and engagement from individuals Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved7
  8. 8. The “Media” in Social Media Can Include…  The human body  Personal and commercial vehicles  Buildings and other structures  Bulletin boards, billboards and signs Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved8 The images that follow were mostly taken during a road trip in the Western US in the summer of 2011
  9. 9. THE HUMAN BODY 9
  10. 10. Tattoos Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved10
  11. 11. Western Wear Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved11
  12. 12. T-Shirts from the Spam Museum Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved12
  13. 13. Badges: Bikers and Fire Fighters Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved13
  14. 14. PERSONAL AND COMMERCIAL VEHICLES Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved14
  15. 15. Personal Vehicles - Stickers Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved15
  16. 16. John Wayne Van, Iowa Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved16
  17. 17. Commercial Vehicles Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved17
  18. 18. Makeshift Memorial in Iowa Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved18
  19. 19. BUILDINGS AND OTHER STRUCTURES 19
  20. 20. Building Ads, Old and New Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved20
  21. 21. Mural in Sturgis, South Dakota Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved21
  22. 22. PSA, Convenience Store, Wyoming Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved22
  23. 23. A House in Crawford, Nebraska Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved23
  24. 24. Art Center in Winterset, Iowa Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved24
  25. 25. Painted Silos in Omaha, Nebraska Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved25
  26. 26. Windmills: Private and Public Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved26
  27. 27. Graffiti: Roseman Bridge, Iowa Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved27
  28. 28. Vintage Graffiti (Replica of Independence Rock, Nebraska) Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved28
  29. 29. Carhenge Time Capsule: Alliance, Nebraska Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved29
  30. 30. BULLETIN BOARDS, BILLBOARDS AND SIGNS 30
  31. 31. Antique Bulletin Board: Deadwood, South Dakota Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved31
  32. 32. Modern Low-Tech Bulletin Boards Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved32
  33. 33. Multi-Media Billboard Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved33
  34. 34. Wall Drug Billboard, South Dakota Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved34
  35. 35. Billboard/Postcard Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved35
  36. 36. Community Invitation, VFW Club Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved36
  37. 37. DIY Roadside Signs Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved37
  38. 38. Town Welcome Signs Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved38
  39. 39. Church Welcome Sign Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved39
  40. 40. Banner in Galena, Iowa Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved40
  41. 41. Roadside Announcement Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved41
  42. 42. Roadside Enticements Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved42
  43. 43. Road Signs in Nebraska and Iowa Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved43
  44. 44. Remembering Veterans in Hemingford, Nebraska Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved44
  45. 45. Another Way to Memorialize Vets Copyright © 2012, Courtney Shelton Hunt, PhD - all rights reserved45 Plus a bonus sign
  46. 46. ABOUT THE DENOVATI GROUP
  47. 47. The Denovati…  Pronunciation guide: day-no-VAH-tee  Deconstructing the term: – DE = Digital Era – NOV = short for novani, Latin for colonists, immigrants, new residents – ATI = those who seek knowledge and/or are in the know The Denovati are Digital Era explorers, pathfinders and pioneers who seek to understand and effectively leverage social and digital technologies 47
  48. 48. The Denovati Group Courtney Shelton Hunt, PhD Courtney is the Founder and Principal of The Denovati Group and an international consultant, speaker, teacher, and writer. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to provide a unique holistic perspective and strategic leadership to organizations. The Denovati Group enhances the success of individuals and organizations in the Digital Era through an alliance that provides thought leadership and guidance, research, consulting and training services, and a professional community that fosters the sharing of information and best practices. These objectives are accomplished primarily through: • SMART Resources (including the SMART Blog) • Denovati Solutions • SMART Courses 48 Visit denovati.com to learn more about who we are, what we do, and what we offer 48
  49. 49. Denovati Digital Network Click here to learn more and join us on one or more platforms 49

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